Sadot Group Inc. · NASDAQ:SDOT
Sadot — Muscle Maker — Reg A Offering (November 2017)
44 slides from Sadot's offering presentation, November 2017
Slide 1: See How You Could Own a Piece of Muscle Maker Grill
SEEHOW YOU COULD OWN APIECE OF JSCLE MAKER GRILL COMPANY HIGHLIGHTS 1. Over 50 restaurants across 13 states with plans for 35 new locations by 2018 2. Multiple revenue streams, including dine-in, take-out, delivery, catering, meal plans, retail, grab and go kiosks, and food trucks 3. Ranked in the “
Slide 2: We Plan to Go Public
MUSCLE MAKER GRILL > WEPLANTO GO PUBLIC! 229 , SEE HOW YOU COULD OWN A PIECE OF MUSCLE MAKER GRILL Lear More at —» MUSCLEMAKERGRILL.COM/INVEST
Slide 3: Company Highlights
COMPANY HIGHLIGHTS. 1, Over 50 restaurants across 13 states with plans for 35 new locations by 2018 2. Multiple revenue streams, including dine-in, take-out, delivery, catering, meal plans, retail, grab and go kiosks, and food trucks 3. Ranked in the “Future 50” list of the fastest growing small cha
Slide 4: Press release: Healthy Holiday Meals
FOR IMMEDIATE RELEASE Media Contact: Laurie Pepitone Chelsea Newberg BML Public Relations 973-337-6395 MORE GOBBLE, LESS WOBBLE! MUSCLE MAKER GRILL OFFERS HEALTHY HOLIDAY MEALS FOR A LIMITED TIME Health-Focused Fast-Casual Brand Offers Entrée and Family-Style Meals for the Holidays Starting November
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Slide 6: Ad copy: See how you could be part of the leading healthy fast casual
See how you could be part of the leading healthy-fast casual restaurant brand in the US. Top Copy: Top Copy: With over 50 locations across the United States, we have a healthy future ahead of us. Headline: We Intend to Go Public! Link Description: View the Reg A+ disclaimer here: goo.gl/jsrd7u . Ad
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Slide 8: Ad copy: Set 3
Top Copy: Muscle Maker Grill has more than healthy food. See what else we have in store! Top Copy: Take a bite out of the healthy restaurant industry with Muscle Maker Grill. Headline: We Intend to Go Public! Link Description: View the Reg A+ disclaimer here: goo.gl/jsrd7u . Ad Set 3 A3 B3
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Slide 10: Ad copy: Set 4
Top Copy: Partner with Muscle Maker Grill as we aim to transform the future of healthy eating. Top Copy: Muscle Maker Grill is positioned to lead the growing healthy fast-casual restaurant market. Headline: Indicate Your Interest Link Description: View the Reg A+ disclaimer here: goo.gl/jsrd7u . Ad
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Slide 12: Ad copy: Set 5
Your chance to invest in Muscle Maker Grill is almost here. See how you could get your share of the healthy food business through our planned IPO. Top Copy: Top Copy: Headline: Indicate Your Interest Link Description: View the Reg A+ disclaimer here: goo.gl/jsrd7u . Ad Set 5 A5 B5
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Slide 14: Ad copy: Partner with us toward a healthier future
Partner with us as we race toward a healthier future. Muscle Maker Grill is planning to go public, and you could own a piece of it. Top Copy: Top Copy: Headline: Indicate Your Interest Link Description: View the Reg A+ disclaimer here: goo.gl/jsrd7u.
Slide 15: Muscle Maker Inc. Reg A+ Overview
MUSCLE MAKER INC. | REG A+ OVERVIEW Regulation A+ IPO Offering Summary [COMPANYHIGHLIGHTS =| Muscle Maker, nc, (Muscle Maker or the Company) is seeking to wise up to COMPANY HIGHLIGHTS $19,950,000 under Regulation A+ under the JOBS Act and then, in succession and subject to NYSE requirements, be lis
Slide 16: Regulation A+ IPO
to’ = as 3H, wi “Sod with Your Heale® INVESTOR PRESENTATION REGULATION A+ IPI
Slide 17: Legal Disclaimer
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Slide 18: Why Muscle Maker?
WHY MUSCLE MAKER? Muscle Maker Grill is the leading healthy -asual brand in the U ‘= Founded by Rod Silva in Colonia, NJ in 1995 * Converted to asset-light franchise focused business model in 2007 = Consumer behaviors trending towards fast-casual environment and health-conscious menu offerings ‘gest
Slide 19: Offering up to 4,200,000 shares at $4.75 per share
(Offering up to-4200,000 shares (pre split) at $475 per share {common stock pre-money valuation of ~$47 8" milion} Plans to be listed on NYSE American 2? MMI has applied tolistts securities on NYSE American and application process is underway Form 1A Offering Circularhas been fled publicly but yet t
Slide 20: 77.4% are franchised
= 77.4% are franchised = Hub: begin with company-owned restaurant = Spokes: then expand locally via franchisees = Kuwait, Dubai & India
Slide 21: Menu: proprietary dressings, grass-fed beef, no deep fat fryers
Proprietary dressings & sauces (zero carb, gluten free and fat free options) Grass-fed beef and all natural chicken (no pork) Nutrient-rich foods (quinoa, kale, avocado, spinach) Whole wheat and brown rice options No deep fat fryers No butter or lard 100% fruit smoothies with variety of protein shak
Slide 22: Highly Differentiated Customer Experience
HIGHLY DIFFERENTIATED CUSTOMER EXPERI MMG offers a truly unique experience by combining the quality and hospitality associated with full-service restaurants with the convenience and value expected from fast food restaurants * Guiding principles founded on nutrition and a healthy lifestyle * Cook-to-
Slide 23: Favorable Market Dynamics
FAVORABLE MARKET DYNAMICS Obesity has doubled in children and quadrupled in adolescents in the past 30 years ' = 13 of children and adolescents are overweight or obese * 2/3 of adults are considered to be overweight or obese ? = 29 million people in the US. have diabetes The military has implemented
Slide 24: Revenue Streams
Slide 25: Unit Economics
UNIT ECONOMICS Real estate strategy dedicated to low cost of entry drives operational efficiencies and heightened profitabi = Target urban areas with company owned locations and fill surrounding rural areas with franchises = Typical capital investment of $180,000-225,000 for buildout and equipment =
Slide 26: Military: First location at Fort Bliss
* First location at Fort Bliss opened in July 2016. = Strong relationship with Army Exchange's (AAFES) senior management = Replace incumbent on-site fast food restaurants with MMGs X VY ~ “gy EXCHANGE = us. airrorce
Slide 27: Enter new geographies via hub and spoke
* Enter new geographies via corporate location in urban area (hub) = Followed by expansion into adjacent suburban areas with franchised locations (spokes) Enhanced menu, catering, meal plans 2 = Utilize data driven analytics to increase utility of budget
Slide 28: Meal plans, delivery and Grab n'Go
= Pickup or delivery with 5 - 28 meals per week per customer = Custom offerings available Sas OTN SOUTH = Introducing high margin Grab n’Go refrigerators at off-site locations (e.g. gyms) that will enhance profitabil = Highly fragmented space dominated by small mom & pop hyper ” local companies F
Slide 29: Loyalty program
= Anniversary Reward = Exclusive Loyalty Member Invitations and Offers * Drives customer retention, higher average check, and repeat visitation iW0 SiO voucHERS ey
Slide 30: Historical Sales Growth
HISTORICAL SALES GROWTH Weekly Sales Growth YoY Q3 2017 - Corporate Stores
Slide 31: Management and Board
Tim Betts | chairman Grady Metoyer |cro CEO American Restaurant Holdings, Inc (CFO Sysco's Specialty Operations Kevin Mohan jeve american Restaurant Holdings RO Silva | Founder. coo enveprener snr Bob Morgan [President «ceo Mark Farmer |vp operations Piz Hut Pepto, 40syeuserpeeneinresauantindisty Da
Slide 32: Branding
BRANDING Casual... food drink Food Newsfeed BESINESENT The New Jol MENSFITNESS rox im ake il Eimes Sos Tip Anaceles “Metlife: MMQVERS & SHAKERS Ginnes
Slide 33: TriPoint BANQ Global Equities
TRIPOINT| BANQ GLOBAL EQUITIES, LLC Sales@TPGlobal.com (917) 512-0820
Slide 34: Founder letter
I created Muscle Maker Grill as the antidote to fast food. We are a fast-casual restaurant that offers healthy version of your favorite dishes that taste great, without the guilt. It’s “Great Food with your Health in Mind”. In 1995, | founded the first Muscle Maker Grill in Colonia, New Jersey. From
Slide 35: Offering made only by means of an offering circular
‘The offering will be made only by means of an offering circular. An offering statement on Form 1-A, as ‘amended, relating to these securities has been filed with the U.S. Securities and Exchange Commission but has not yet become qualified. This press release shall not constitute an offer to sell or
Slide 36: BANQ listing page
€ X © bangq.coflistings/mm * O44 Gi: OPEN AN ACCO UNT LocIN ABOUT US ¥ BROWSE DEALS HOW TO INVEST/TRADE ¥ REG A+ CONTACT US EST. 1995 MUSCLE MAKER Rit... oveRVIEW OFFERING DETAILS DOCUMENTATION REQUEST MORE INFO Invest Now ly |
Slide 37: Initial Public Offering Testing the Water: NYSE American
INITIAL PUBLIC OFFERING TESTING THE WATER » NYSE AMERICAN Muscle Maker Grill [scone | Muscle Maker, Inc. IPO Expected 4th Q 2017 Muscle Maker Grillis a leading healthy fast-casual restaurant brand that acquires and operates company-owned restaurants as well as franchises its name and business system
Slide 38: IPO Campaign, Video, Company Highlights
IPO Campaign,Video, COMPANY HIGHLIGHTS
Slide 39: Company highlights
G Muscle Maker Grill ranked in the “Future 50” list of the fastest growing small chains in America and is number 18 in the nation for fastcasual.com’s top 100 Movers and Shakers in 2016. Muscle Maker Grill has a highly experienced senior management team comprised of seven diverse individuals with 14
Slide 40: Offering Documentation
“GREAT FOOD With Your Health in Mind”® OFFERING DOCUMENTATION Please read the offering documents in full including the offering circular and risk factors before making any investment decisions
Slide 41: Legal Disclaimer
LEGAL DISCLAIMER This presentation may include "forward-looking statements.” To the extent that the information presented in this presentation discusses financial projections, information, or expectations about Muscle Maker, Inc’s business plans, results of operations, products or markets, or otherw
Slide 42: Contact Form
CONTACT FORM, Have Questions? Want to speak toa broker? Call 917 512 0820 or Fill out the Contact Form Below & First Name Last Name {J Phone Number Ema Adress & Subject, Preferred Method Of Contact. | Your Message
Slide 43: About BANQ Contact Details
About BANQ Contact Details Copyright © TriPoint Global Equities, LLC. (J) 2175120820 Made in New York, BANQ® is a division of IriPoint Global Equities, LLC. Member EINRA | SIPC Check the background of this firm on EINRA's Broker Check, & sales@tpglobal.com Q 1450 Broadway, 26th Floor New York, NY 10
Slide 44: Current Offerings
€ © bang.co/current-offerings ‘CURRENT OFFERINGS. are below Our current offer EST. 1995 MUSCLE MAKER GRILL, Muscle Maker Grill Muscle Maker, In. IPO Expected 4th Q2017 fang $19,950,000 ‘allableto allivestor: $450 Minimum investment x O44 Gi