Franklin Financial Services Corporation · NASDAQ:FRAF

Franklin Financial Services — Boenning & Scattergood conference, Hershey, PA, August 2016

37 slides from Franklin Financial Services's conference presentation, Aug 10, 2016

  1. Slide 1: Boenning & Scattergood, August 2016 — Hershey, PA

    Boenning & Scattergood August 2016 — Hershey, PA

  2. Slide 2: Forward Looking Statements

    Forward Looking Statements In order for you to better understand the business of the Company – where we have been and where we want to go – our remarks today (those of the Company officers who will speak or respond to questions) will include forward looking statements related to anticipated financia

  3. Slide 3: Company Profile

    Company Profile •F&M Trust founded in 1906 •Franklin Financial formed in 1983 •Headquartered in Chambersburg, PA •22 offices throughout Cumberland, Franklin, Fulton and Huntingdon Counties •$1.084 billion in assets at June 30, 2016 •$725.5 million in brokerage and trust assets under management 3

  4. Slide 4: Market Share

    Market Share •#1 Deposit Market Share in Chambersburg (49.0%) •#1 Deposit Market Share in Franklin County (31.3%) •#1 Deposit Market Share in Fulton County (34.8%) •#7 Deposit Market Share in Carlisle (5.2%) •#9 Deposit Market Share in Cumberland County (3.3%) Source: SNL Financial; bank deposits as

  5. Slide 5: Stable Employment

    Stable Employment Sources: PA Department of Labor and Industry Center for Workforce Information & Analysis; U.S. Bureau of Labor Statistics Unemployment rate, not seasonally adjusted 5

  6. Slide 6: Unemployment Rates

    Unemployment Rates Binghamton Unemployment Rate 01% 02%-68% OON-TOm 70%-8.% NA Ser ration TRUST

  7. Slide 7: Growth Market

    Growth Market Sources: Central Penn Business Journal, March 2016; ABC 27, April 2016 7

  8. Slide 8: Management Team

    Management Team Services Corporation

  9. Slide 9: Management Team

    Management Team Timothy G. Henry President and CEO Mark R. Hollar CFO and Treasurer Lorie Heckman Risk Management Steven D. Butz Commercial Services Lise M. Shehan Investment and Trust Services Patricia A. Hanks Retail Services Ronald L. Cekovich Technology Services Karen K. Carmack Human Resources

  10. Slide 10: Strategic Plan Focus

    Strategic Plan Focus •Continue Pace of Loan Growth •Increasing Fee-Based Lines of Business •Further Development of Sales Culture •Maintain Expense Control •Continue to Improve Overall Loan Quality 10

  11. Slide 11: Loan Growth

    Loan Growth Source: The Herald Mail, July 2016 •Focus on the Cumberland County market •Strengthening of our commercial loan pipeline since April 2015 •Continued opportunities from disruptions M&A activity is creating 11

  12. Slide 12: Commercial Loan Growth

    Commercial Loan Outstandings* ($000’s) Commercial Loan Growth *As of 6/30/2016 12

  13. Slide 13: Loan Portfolio

    Loan Portfolio % Portfolio Composition13

  14. Slide 14: Fee-Based Lines of Business

    Fee-Based Lines of Business •Investment and Trust Services •Cash Management Services •Merchant Card Services •Debit Card Overdraft Opt-In •StartFresh™ Banking 14

  15. Slide 15: Investment & Trust Services

    Investment & Trust Services •Trust powers since our incorporation in 1906 •Fully integrated trust, investment, insurance and brokerage services, focused exclusively on client needs •Fee income increased by 10.1% for 2015 •Designated Market Managers housed in and focused on growth in Cumberland, Fran

  16. Slide 16: Investment & Trust Services

    Investment & Trust Services •Over 300 years of combined financial services experience among our professional staff members •Professional designations include: –CFPs (Certified Financial Planner) –CFA (Chartered Financial Analyst) –JD (Juris Doctor) –CTFA (Certified Trust and Financial Advisor) –AAMS

  17. Slide 17: Sales Culture Development

    Sales Culture Development •Plan to continue relationship with the Anthony Cole Training Group in 2017 •Positive changes in the sales culture being recognized in 2016 •Plan to marry sales process with service standards to continue the evolution of our sales and service culture 17

  18. Slide 18: Expense Control

    Expense Control •Completed a comprehensive delivery channel study –Analyzed community office network and self-service delivery channels –Objective to increase market penetration and profitability –Closed three community offices in January 2015; reduction of $500,000 per year in operating expenses –C

  19. Slide 19: Delivery Channels

    Delivery Channels Boiling Springs Community Office 19

  20. Slide 20: Mobile and digital delivery channels

    http://uploads.webflow.com/54d241baa59e05340ae1f500/552e7ce78f4602c87dfca1ab_Samsung.pnghttp://mobileidworld.com/assets/Apple-Pay-1.jpgApple Pay and Samsung Pay People Pay Mobile Check Deposit SecurLock® Communicate Andriod & iPhone App Mobile Wallet 20

  21. Slide 21: Loan Quality: Delinquency

    Loan QualityDelinquency* (% of Gross Loans)21

  22. Slide 22: Loan Quality: Non-Performing Assets

    Loan Quality Non-Performing Assets* ($000’s)22

  23. Slide 23: Loan Quality: Net Charge-offs and Provision

    Loan Quality Net Charge-offs and Provision* ($000’s)23

  24. Slide 24: Allowance

    Allowance ALLL* ($000’s) $9,000 $8,000 $7,000 $6,000 mALLL. $5,000 —_ $4,000 $3,000 $2,000 $1,000 $ 2011 2012 2013 2014 2015 6/30/2016 fag] Franklin Financial Services Corporation

  25. Slide 25: ALLL / Non-Performing Loans

    ALLL / Non-Performing Loans* 25

  26. Slide 26: Deposit Growth

    Deposit Growth Source: SNL Financial for Pennsylvania commercial banks of $750 million to $2.0 billion in assets. *Franklin Financial data as of 6/30/2016. Peer data as of 3/31/2016. 26

  27. Slide 27: Deposit Composition

    Deposit Composition As of 6/30/2016 27

  28. Slide 28: Cost of Funds

    Cost of Funds Source: SNL Financial for Pennsylvania commercial banks of $750 million to $2.0 billion in assets. *Franklin Financial data as of 6/30/2016. Peer data as of 3/31/2016. 28

  29. Slide 29: Balance Sheet Highlights

    Balance Sheet Highlights *Franklin Financial data as of 6/30/2016 29

  30. Slide 30: Financial Highlights

    Financial Highlights *Franklin Financial data as of 6/30/2016 30

  31. Slide 31: Non-Interest Income

    Non-Interest Income *Peer Group data is derived from the Uniform Bank Performance Report for banks headquartered in Pennsylvania with average assets between $750 million and $2 billion. *Franklin Financial data as of 6/30/2016. Peer data as of 3/31/2016. 31

  32. Slide 32: Performance Measures

    Performance Measures *Non-GAAP measurement – Efficiency Ratio Noninterest expense / tax equivalent net interest income plus noninterest income less net securities gains or losses **Franklin Financial data as of 6/30/2016 32

  33. Slide 33: Shareholder Value

    Shareholder Value *Franklin Financial data as of 6/30/2016 33

  34. Slide 34: Safety & Soundness

    Safety & Soundness *Franklin Financial data as of 6/30/2016 34

  35. Slide 35: Liquidity

    Liquidity •Federal Home Loan Bank – Excess Borrowing $273,000,000 •Federal Reserve Bank – Discount Window $23,000,000 •Correspondent Bank – Line of Credit $6,000,000 35

  36. Slide 36: Investor Relations

    Investor Relations •Dividend Reinvestment and Stock Purchase Plan (DRIP) –Over $6,000,000 invested since September 2010 –Authorized the repurchase of up to $350,000 in shares of $1.00 par value common stock during each calendar quarter through March 31, 2017 •OTCQX –Started trading on the OTCQX mark

  37. Slide 37: Stock Symbol: FRAF (OTCQX)

    Stock Symbol: FRAF (OTCQX) www.franklinfin.com www.fmtrustonline.com 37

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