Slide 1: Mike Robey's presentation to Citigroup Wireless Conference
8 June 2005 The Manager Company Announcements Office Australian Stock Exchange 4" Floor, 20 Bridge Street SYDNEY NSW 2000 ELECTRONIC LODGEMENT Dear Sir or Madam Office of the Company Secretary Level 44 242 Exhibition Street MELBOURNE VIC 3000 AUSTRALIA Telephone 03 8634 6400 Facsimile 03 9632 3215 M
Slide 2: a
a
Slide 3: Mobiles Metrics
Mobiles Metrics (— O28 0) Moble Revenue lone on I il Ct W) Telstra is the market leader
Slide 4: Customer view of technology
Customer view of technologt IGHT CENTRE UT cCALSTE |
Slide 5: Customer view of market
Customer view of market | Fixed line Mobiles * Compete with single / 2-product competitors on their whole telco wallet terns Build on our existing customer base and capture market trend * Focus on growing share in individual product markets ae y As an inteareted telco, foclis on customers arid servi
Slide 6: Market success factors
Market success factors Whole of Customer Approach Strategic Customer Segmentation Compelling content for iemode & 3G i Business products & Network coverage iii —c ain cil a “iil
Slide 7: Customer Segmented Operating Model
Customer Segmented Operatir
Slide 8: Wireless success is underpinned
Wireless success is underpinne
Slide 9: Wireless & Mobility Expansion
Wireless & Mobility Expansion 3GSM (WCDMA) 250Kbps bake Strategic Position &D active rollout > Retaining option Not currently pursuing Broadban 3GSM network ready second half calendar 05
Slide 10: National clients
national clients Turn your laptep into a connected office. Email and internet in your pocket
Slide 11: i-mode delivered eight key benefits
i-mode delivered eight key benefits ii
Slide 12: The i-mode holistic business model develops a sustained eco-system
Thei-mode holistic business model develops a sustained eco-system Platform vendors Business Portal opportunit functionality aay aro Paras Content Providers ‘Soft coordination commercial relationship
Slide 13: CSL investment provides in-house capability
CSL investment provides in-house 3 Le hs apaulity | wun w oo ee Bestin browsing rich-media entertainment i NN "Information Driven” Grow # sites to over 200 Enhance service Video Streaming | Music Download
Slide 14: Roaming Fees
g Roaming Fees: al-weather: FC: Netais Local Hews able: = Mart f — Wie PATRI 15 RIB MingP an: fain -_ POs ORR GR [1703] Reuters =:Main, Hk's-E2-Capital. shares suspended. pending anhouncement:- Hkex[May 25, 2005 2:35. PM] Hottest Mews ~~ Civtals: SaaS bl rhs Options