Slide 1: Crave Home Staging
By Jo yce Co rp o rat io n Lt d cravehomestaging.com.au
Slide 2: Targeting an emerging but fast growing and under serviced market segment
Crave Irresistible home staging. - Targeting an emerging but fast growing and under serviced market segment (~20% home sellers using home staging! within the last year, market doubled in 10 years!) — Significant potential revenue pool with high value jobs and substantial market size (>25% of propert
Slide 3: Home staging business premise
CELLS, Crave Irresistible home staging. Home staging business premi Service by which a styling and logistics team prepares a home for sale. by bringing in furniture & accessories to present the home in its most appealing form. Improves the ability of sellers, Real Estate Agents and developers -tosel
Slide 4: In years, the market in Australia has more than doubled
Crave Irresistible home staging. In 10 years, the market in Australia has more than doubled 1 % Properties staged prior to sale1 Used home staging for a previous sale by time of property sale Perth Sydney 22% use \ 10 : i il ° 9-40 78 5-6 a4 12 a 9% use Home ‘Years since previous property sale Home
Slide 5: Size of market
Crave Irresistible home staging. ize of market — 1.5 million residential dwellings built in Australia over last 10 years* - 0.6 million residential dwellings sold in 12 months to 31 Aug 21° - Mean price residential dwellings $942k for March quarter 20223 - 25% of property staging jobs across Austral
Slide 6: The Opportunity
Crave aT | Irresistible home staging. The Opportunity Appealing proposition in all market conditions: - Strong market - maximise selling price - Weak Market - ensure sale and maximise selling price Opportunity to drive consumer awareness and grow overall market ina relatively immature but emerging m
Slide 7: Crave home staging cycle
Crave Irresistible home staging Dedicated Business Development Manager to support Real Estate Agents Pre-visit research and site visit ensures stylist sights and understands the space Custom built ERP system enables Live Quote and real time assignment of product to customer Lead Crave og Home Gy ~ S
Slide 8: Key business competencies
Crave Irresistible home staging “Crave is positioned to succeed by leveraging on key business competencies and delivering a sophisticated offering in the home staging space.” Product sourcing and supply chain proficiencies Well-established supply chain for access to cost-effective, exclusive, qualit
Slide 9: Complementary to Joyce portfolio and aligned
Crave Irresistible home staging Complementary to Joyce portfolio and aligned - Adjacent opportunity with natural synergies - utilising key skills and operational expertise within Joyce Group - Consistent with capital efficient business model - efficient systems, maximising utilisation of product and
Slide 10: Consumer research, planning and build
Crave Irresistible home staging. 1sumer research planning and build Introduced as Perth Pilot: - Launching to market in Q1FY 23 - Opportunity to develop and refine systems and offering before taking to wider market - Disciplined approach to resourcing and capital Crave Brand created with future grow
Slide 11: Product Sourcing and Range Development
Crave Irresistible home staging. Product Sourcing and Range Development Custom-built Supply Chain Proficiencies Experience Automated System All aspects of Crave work seamlessly to transform the potential of a home, attracting more optimal buyers, enhancing the look, feel and appeal of a home in the
Slide 12: Source Reference
Crave Irresistible home staging. Source Reference 1Research conducted by Painted Dog, October 2021 to ascertain size and profile of the market for home staging services in Sydney and sample size 3248 proportionate with demographics to Australian population. 2 Qualitative research conducted by indepe
Slide 13: Forward looking statements disclaimer
Information contained in this presentation may involve forward looking statements, and comments about the future including possible future performance estimates, estimated earnings, potential growth of the company or its industry or other projections. Forward looking statements can generally be iden
Slide 14: cravehomestaging.com.au
By Jo yce Co rp o rat io n Lt d crav e ho me s t aging .com.au