F-secure Oyj · OMXHEX:FSECURE
F-secure Oyj — Investor Day (November 2017)
12 slides from F-secure Oyj's investor day presentation, November 2017
Slide 1: Consumer Security: Profitable Growth
Kristian Järnefelt, EVP, Consumer Cyber Security CONSUMER SECURITY PROFITABLE GROWTH
Slide 2: Synergies Across Segments
SYNERGIES ACROSS SEGMENTS Privacy Family Connected home F-Secure Capital Markets Day 2017
Slide 3: Consumers' Security Needs Are Getting Broader
CONSUMERS’ SECURITY NEEDS ARE GETTING BROADER PRIVACY FAMILY DEVICES CONNECTED HOME Worry about Concerned about Protecting kids from IoT Gadgets in Use viruses and ransomware online and WiFi privacy inappropriate content by 2020 is important 88% 73% 91% >20B F-Secure Capital Markets Day 2017
Slide 4: Trends with Distribution Models
TRENDS WITH DISTRIBUTION MODELS Preinstalled devices Retail / eTail Operator Appstores Challenged In transition Resilient Growing F-Secure Capital Markets Day 2017
Slide 5: Product Portfolio and Our Channels
PRODUCT PORTFOLIO OUR CHANNELS F-SECURE SAFE Telecom Operators Mobile ISP Cable F-SECURE F-SECURE FREEDOME KEY F-SECURE SENSE Direct business eCommerce Retail & eTail F-Secure Capital Markets Day 2017
Slide 6: 3-Layer Cyber Security Strategy for Operators
3-LAYER CYBER SECURITY STRATEGY FOR OPERATORS * also available as SDKs to integrate with operator routers and apps NETWORK Enhance network security SECURITY by integrating EPP and router security solutions ROUTER IOT SECURITY F-Secure SENSE* F-Secure FREEDOME* END-POINT PROTECTION F-Secure SAFE F-Se
Slide 7: Unique Differentiators for the Operator Market
UNIQUE DIFFERENTIATORS FOR THE OPERATOR MARKET TARGET ATTRACT OFFER DRIVING OPERATOR SUCCESS ▪ Best practices from +200 operators and Direct Business ▪ Focus in Operators’ business outcomes and full customer lifecycle ▪ Analytics and data driven customer journey optimization CROSS / UPSELL ENROLL OP
Slide 8: Operator Channel Case Examples
OPERATOR CHANNEL CASE EXAMPLES GETTING THE PROPOSITION RIGHT IMPROVING THE CUSTOMER JOURNEY Increasing sales by changing the value Using analytics and lifecycle messaging improves proposition activations RESULTS RESULTS Sales with “secure broadband” focus 40-60% 10-15 2-3% increase in point increase
Slide 9: Direct Business Growth Accelerated by Focusing on Key Markets and Channels
DIRECT BUSINESS GROWTH ACCELERATED BY FOCUSING ON KEY MARKETS AND CHANNELS eCommerce Retail and eTail Increasing demand Cost-efficient Improving conversion Increasing ARPU with for privacy and customer acquisition and renewal rates bundled offerings multi-device protection 10 quarters of accelerated
Slide 10: Real-Life Examples
REAL-LIFE EXAMPLES GROWTH BY BUNDLING F-SECURE SENSE MARKET FEEDBACK TOTAL “F-Secure's $200 SENSE router is like a Swiss F-Secure TOTAL Army knife for your home that protects FREEDOME increases revenue against malware attack. Totally worth it” SAFE per user Tom’s Guide, US “Overall, SENSE provides p
Slide 11: Differentiation: We Have a Competitive Portfolio
WE HAVE A COMPETITIVE PORTFOLIO F-SECURE SAFE (with KEY) F-SECURE FREEDOME F-SECURE SENSE DIFFERENTIATION Award winning technology Consistently in the Top 3 Superior set-up experience recommended VPN apps Automated software upgrades Built to fit operator channel business KEY Ease of use that re-defi
Slide 12: Focus Areas in Consumer Security
FOCUS AREAS IN CONSUMER SECURITY • Solid performance with healthy profitability • Increase revenue per user by bundling and upselling • Offer a seamless portfolio experience • Capitalize on IoT market opportunity with F-Secure SENSE, including SENSE-as-a-software F-Secure Capital Markets Day 2017