Hydration Pharmaceuticals Company Limited · ASX:HPC

Hydration Pharmaceuticals — The Hydration Pharmaceuticals Company — Corporate Update (March 2022)

17 slides from Hydration Pharmaceuticals's corporate update, Mar 30, 2022

  1. Slide 1: What makes us who we are?

    For personal use only What makes us who we are? Low Sugar Our purpose To make better hydration More solutions and make a Electrolytes difference doing it Hydration Acceleration Formula Our ambition To own hydration Doctor in the family home Approved Rehydration THE HYD RATIO N PHARM ACEU TICALS CO M

  2. Slide 2: CEO, Board, Advisory

    For personal use only CEO, Board, Advisory Oliver Baker George Livery Adem Karafili Gretta Van Riel Margaret Hardin Vanessa Dew Brandon Fishman CEO Chairman Director Director Director Advisor Advisor Former General BOD Australia Formerly Forbes 30 under 30 E- Former CFO and Founder of Founder and CE

  3. Slide 3: A North American focused company with Australian heritage

    For personal use only A North American focused company with Australian heritage HYDRALYTE GLOBAL Founded in Australia 2001 TERRITORIES with liquid products Launch powder 2006 products Launch tablet 2010 Hydralyte North products America 2012 Launch in Canada Sell Australian 2014 Formation of Hydralyt

  4. Slide 4: 2021: Company Highlights

    For personal use only 2021: Company Highlights Amazon Stores Business AMAZON Amazon North American Factory Sales Amazon US Growth Subscriptions Door Count STORE SESSIONS BY DAY Growth through Dec 2021 1800 2021 2021 2021 2021 1600 1400 1200 2020 1000 2020 800 2020 $2m+ 1900 20k $8m 600 12k $5m 400 7

  5. Slide 5: Hydralyte has exploded in the past years – driven by online

    For personal use only Hydralyte has exploded in the past 2 years – driven by online Hydralyte sales by Day – Amazon 2021 vs 2020 To $8-15k per day in Lifestyle Brand online sales Consumer strategy (inc.Hydralyte.com) Wellness Focus From Clinical Brand Medical first strategy THE HYD RATIO N PHARM ACE

  6. Slide 6: Q4 Wrap Up.

    For personal use only Q4 Wrap Up.

  7. Slide 7: Planning for the year – some insights into Canada

    Planning for the year – some insights into Canada For personal use only Significant increase in Major Celebrity New SKUs Stronger in-store presence marketing budget 2021 – 18 units 2022 2021 2022 – 44 units Roughly 1/10 Canadian Women More flavours = more sales! follow proposed talent Inspiration on

  8. Slide 8: 2021 Seasonality. Hydralyte is a summer hit

    For personal use only 2021 Seasonality. Hydralyte is a summer (JULY/AUG) hit Hydralyte Shoppers Drug Mart unit sales by week, 2021 Marketing Summary 2021 (planned for this year) $140,000 Summer sales peaked @ $140k in a week! $120,000 Out of Stock $100,000 Period $80,000 Weekly sales up ~50% $60,000

  9. Slide 9: Shay Mitchell - Summary of the partnership

    For personal use only Shay Mitchell - Summary of the partnership We love what Shay has done for Beis and Onda. • Social super star. Creative powerhouse • Canadian. We are a bigger brand in Canada and Shay’s impact there is greater. • ‘Dream life’ but also mom, entrepreneur, hard worker. Cool but fun

  10. Slide 10: Why Shay over athletes or other actresses

    For personal use only Why Shay over athletes or other actresses High Profile Athlete or Actor Shay Mitchell Their cash payments Track record in Consumer are just the beginning, brands, especially BEIS you need to then go and shoot a TV spot, Our highest impact creative then pay to run it on material

  11. Slide 11: Shay Mitchell and Hydration moments

    For personal use only Shay Mitchell and Hydration moments Exercise Morning Pick Me Up Hangover Cold and Flu Immune Travel THE HYD RATIO N PHARM ACEU TICALS CO M PANY LIM ITED | 11

  12. Slide 12: More famous than you think

    For personal use only More famous than you think 3x Tom Brady, 40x Australia’s most prominent Creates for and owns her Millions of Followers audience 35 30 Twice the price 25 Critical Elements of partnership. Risk mitigation 20 • Min 10 social media posts per year – paid a commission off direct sale

  13. Slide 13: Key USA Bricks and Mortar listings

    For personal use only Key USA Bricks and Mortar listings Hydralyte PLUS next to Liquid IV Hydralyte next to Pedialyte Hydralyte next to Pedialyte National ranging in Rite Aid is performing Liquids selling well at regional Liquids selling well at regional well next to market leader Liquid IV (Texas)

  14. Slide 14: Innovation update: In production

    Innovation update: In production For personal use only USA Amazon due April/May Canada first June • Innovation continues to rollout on schedule (ahead of Summer) • Positive feedback from retailers on Hydralyte sport in both USA and Canada. Canada flavours due April

  15. Slide 15: Innovation update

    Innovation update For personal use only Hydralyte PLUS Liver Detox: Hydralyte PLUS Ashwagandha Hangover symptoms can be reduced through Rapid Rehydration formula with Ashwagandha for anti-anxiety, anti-stress, preventative (and treatment!) dehydration. sleep support, stomach support and travel. Head

  16. Slide 16: In Summary

    For personal use only In Summary 1. Great finish to 2021 and great start to 2022 2. Huge amount of planning going into summer 3. Innovation pipeline in full flight 4. Next quarterly report out on 30 April 5. Road show in Melb/Syd first week of May

  17. Slide 17: Thanks

    For personal use only Thanks THE HYD RATIO N PHARM ACEU TICALS CO M PANY LIM ITED | 17

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