Lifevantage Corporation · NASDAQ:LFVN
Lifevantage — Investor Presentation (March 2008)
26 slides from Lifevantage's investor presentation, Mar 10, 2008
Slide 1: Investor Presentation March 2008
Investor Presentation March, 2008 www.LifeVantage.com Trading Symbol on OTCBB: LFVN
Slide 2: Forward-looking statements
Statements in this presentation which are not statements of historical fact are "forward-looking statements" within the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on information available to, and the expectations and assu
Slide 3: Cash Flow Positive in First Six Months of FY 2008
$100K Cash Flow Positive in First Six Months of FY 2008 Q1/Q2 08: First Quarters of Increasing Cash Flow From Operations since 2005 Expenses Drastically Reduced * In Thousands ** Fiscal Year Ends June 30
Slide 4: New CEO and Management Team In Place
New CEO and Management Team In Place Strong Product in High Growth Segment Aggressive Pursuit of New Sales Channels Substantial International Licensing Agreement Announced in February.
Slide 5: David Brown, CEO
David Brown, CEO Seasoned Industry Veteran-Hired January '08 CEO & President, Metabolife International Transitioned leading dietary supplement company from direct sales to retail channels President, Natural Balance, Inc. Directed expansion from health food channels to mass-market retail Revenue grow
Slide 6: Marketing and Communications Leaders
Peter Baloff, Marketing Authority on health/nutrition marketing Produced over 200 commercials: Princess Cruises, Hallmark, Universal Pictures, Capital Records Natural Products: Jenny Craig, Bally Total Fitness, Natural Balance, Interior Design (Nu-Skin) Jan Strode, Corporate Communications Firestone
Slide 7: Aging progresses slowly when we're young
....because a young body defends itself more efficiently by creating ample amounts of antioxidants to neutralize most of the free-radicals produced in the body. AGING progresses slowly when we're young...
Slide 8: As we grow older the aging process progresses rapidly
As we grow older the AGING process progresses rapidly
Slide 9: Aging is your body's way of rusting from the inside out
In a sense, aging is your body's way of rusting from the inside out.
Slide 10: Free-radical damage is called Oxidative Stress
This free- radical damage that causes aging is called Oxidative Stress
Slide 11: Clinically proven, patented dietary supplement
Clinically proven, patented dietary supplement Increases the body's natural antioxidant protection at the cellular level
Slide 12: Oxidative damage measured by TBARS increases with age
AGE Oxidative damage caused by free radicals can be measured by the amount of toxins they produce. Those toxins are called TBARS and increase with age. TBARS (micromolar)
Slide 13: Traditional antioxidant supplements do not affect age-related oxidative damage
In a peer reviewed, published, human medical study, the amount of oxidative damage (TBARS) was measured in control subjects of all ages, many of whom were taking antioxidant supplements. antioxidant supplements As shown, traditional antioxidant supplements in normal healthy humans do not affect the
Slide 14: Protandim significantly decreases TBARS
Subjects who take Protandim for 30 days show significant decrease in TBARS Among control subjects of all ages, the acceleration of aging as measured by the amount of oxidative damage (TBARS) has been reduced to the level of a 20 year old.
Slide 15: Anti-aging market size
Anti-aging supplements (about $5 billion)* Anti-aging services and related products (about $50 billion)** Other cosmetic products such as make-up (about $50 billion)*** Exercise equipment (about $5 billion)**** *2005, Nutrition Business Journal **, 2007,Business Communications Co. ***2006,Euromonito
Slide 16: Independent clinical and lab studies underway; patent protection
Over 20 Independent Human Clinical and Lab Studies Underway at Leading Institutions Including: University of Colorado Denver Health Medical Center Children's Hospital, Denver University of Florida University of Kentucky University of Michigan Louisiana State University Existing & Future Research Ens
Slide 17: Sales & Marketing: Driving New Growth
LiIFEVANTAGE Sales & Marketing: Driving New Growth tandim
Slide 18: Japan: Nutranomics
Japan: Nutranomics Nutranomics: Leading US-based distributor into Japan; veteran of successful product launches in Asian market Manufacture & MLM with in-country strategic partner Manufacture product to precise Protandim(r) standards Push product under their brand name in Japan through distributors
Slide 19: Primetime Live piece on Protandim
June 2005: 6-Minute Piece on Protandim(r) Aired on Primetime Live Resulted in large sales volume, despite no direct call to action to customer call to action to customer call to action to customer call to action to customer call to action to customer
Slide 20: Direct response marketing with strong call to action
Directed by award-winning Peter Baloff Expectation: Direct Response with strong call to action will drive large sales volume at low customer acquisition costs. acquisition costs. acquisition costs. acquisition costs. acquisition costs.
Slide 21: Retail Channel: Optimize and Expand
Retail Channel: Optimize & Expand Existing Channels: Strong avenues in place (GNC, Vitamin Cottage, Others) Increase in-store promotion and education New Channels: New CEO has strong contacts at major retailers Goal: Market penetration into major health food retailers SuperSupplements
Slide 22: Web Initiatives
Web Initiatives: Increased web traffic through affiliates & SEO Change look & appeal of website for increased conversion
Slide 23: Comparison with Sirtris Pharmaceuticals
Sirtris Pharmaceuticals (NASDAQ: SIRT) $330 Million Market Cap R&D Stage Company Resveratrol-based antioxidant solution LifeVantage (OTCBB: LFVN) Aggressive & Experienced New Management Patents & Clinical Data Historical Revenue & High Growth Strategy $7 Million Market Cap $7 Million Market Cap $7 M
Slide 24: Investor Relations contact
www.LifeVantage.com LFVN.OB Marc Blakely, Investor Relations 303.520.6379 Marc@BolderVenture.com
Slide 25: Corporate Fact Sheet
www.LifeVantage.com www.Protandim.com OTCBB: LFVN CORPORATE OFFICES: LifeVantage Corporation 6400 S. Fiddler’s Green Circle Suite 1970 Greenwood Village, CO 80121 .. 720-488-1711 .. 720-488-1722 INVESTOR CONTACT: Marc Blakely Bolder Venture Partners .. 303-520-6379 .. marc@bolderventure.com FINANCIA
Slide 26: Protandim and marketing strategy summary
Protandim combats the aging process by fighting the onset of free radicals and the toxins they produce at the cellular level. In a clinical study (shown to the right), subjects who took Protandim for 30 days showed oxidative stress levels decreased to that of a 20 year old. Direct Marketing: Aggress