Grasim Industries Ltd. · NSE:GRASIM
Grasim Industries — Investor Presentation (June 2016)
21 slides from Grasim Industries's investor presentation, Jun 30, 2016
Slide 1: Covering letter to BSE and NSE
30" June 2016 BSE Ltd. Department of Corporate Services ADITYA BIRLA The Secretary 1* Floor, New Trading Ring, Exchange Plaza Rotunda Building, P J Towers, Dalal Street, Fort, Mumbai - 400 001 Fax: 022-22723121/ 3719/ 2037/ 2039 Dear Sir, Mumbai - 400 051 Sub: Investors & Analysts Meet We refer to o
Slide 2: Creating Value in VSF Business
Creating Value in VSF Business Grasim Industries Ltd. June 30, 2016
Slide 3: Viscose is a cellulosic fibre with many unique attributes
Viscose is a cellulosic fibre with many unique attributes… Natural fibres Man made fibres From Synthetic From inorganic Natural Fibers From Natural Sources Polymers substances Viscose is a cellulosic Cellulose Cellulose Polyester fibre Protein-based Protein-based based based Polyamide created from E
Slide 4: Ideal alternative for cotton given its superior properties
…and is the ideal alternative for cotton given its superior properties COTTON VISCOSE POLYESTER • Moisture absorption much higher • Not so good • Good hand feel than that of cotton; cools skin hand feel • Good moisture faster absorption • Poor moisture • Soft and pleasant to the skin Comfort absorpt
Slide 5: Viscose compares favorably to both cotton and polyester
At an overall level, viscose compares very favorably to both cotton and polyester COTTON VISCOSE MODAL EXCEL POLYESTER Moisture Absorption 7.5% 13% 13% 13% 0.4% 2 Wet/Dry Strength* 1.14 0.58 0.63 0.84 5 1.01 2 2 % Elongation-at-break 8% 19% 5 15% 13% 5 15% 2 % 2 % Tenacity (gpd) 2.8 2.9 5 3.8 5 4.2
Slide 6: VSF – Versatility and Applications
VSF – Versatility and Applications VSF Applications Blend Versatility Most versatile fibre among all the textile fibres. Not only Women’s Wear (Tops, supplementary and complementary to cotton but also for blending with other synthetic and natural fibres to produce Bottoms and Innerwear) value adde
Slide 7: VSF Industry: Major Challenges in the Past
VSF Industry : Major Challenges in the Past Despite superior properties and unique value proposition to consumers, VSF growth was low o Consumer and value chain not well aware about VSF or its benefits while quite aware of Cotton and Polyester. o In fact most thought of it as “something synthetic”
Slide 8: Strategic Shift to Spur Growth Brand LIVA & LAPF
Strategic Shift to Spur Growth Influence the end consumers to create a pull for VSF based garments & to enable the value chain to profitably deliver superior quality products. Brand LIVA & LAPF A B2C Brand in the Earshot of Trade Preparatory work 2013-2015 (Prior to Brand Launch) a. Consumer researc
Slide 9: Consumer Insight
Consumer Insight CONSUMER UNDERSTANDING AT THE HEART OF BRAND CREATION MORE THAN 400 HIGH FASHION CONSUMERS HEARD RIGOROUS RESEARCH PROTOCOL AT EACH STEP …..The Birth of An Ingredient Brand ANCHORED BY A CREDIBLE RESEARCH AGENCY CONSUMERS GAVE A BIG THUMBS UP TO LIVA! 8
Slide 10: Step 1: Fundamental Consumer Understanding
Step 1:Fundamental Consumer Understanding – A starting point Unraveled a highly evolved consumer who is not just fashion forward or trendsetter , but also a true fashionista who leads an ‘unboxed life’ to express the woman she truly is.. Must stand out, must be the first few to wear I can be a celeb
Slide 11: Step 2: Consumer Response To VSF
Step 2 : Consumer Response To VSF Its in sync with my body It drapes my body just right ‘A sense of flow It makes me look slim combined with It makes me feel soft & feminine natural softness Its like the fur of a rabbit, a new born baby’s & comfort’ skin It makes me feel like the new age
Slide 12: We Clustered Key Values That Consumers Appreciated
Step : 3 We Clustered Key Values That Consumers Appreciated –thus providing us the opportunity of creating a powerful brand promise Gives a luxurious soft touch Imparts a fluid drape Makes her look gracefully sensuous Eco Friendly choice in fashion Source : Lintas Brand Tool - Sun Moon Analysis 11
Slide 13: The Consumer Verdict: Fluidity Resonated Most
….AND THE CONSUMER VERDICT ! FLUDITY AS CONSUMER PROMISE RESONATED THE MOST Consumer Feedback High comfort & sensorial value “It will feel soft and smooth on your body....will give a soothing feeling to the body ” 18-23 years, A I + Delhi Glamour, style & impact creation “This will give you the conf
Slide 14: Brand Communication & Development
Brand Communication & Development Consumer proposition articulation & identity Core Proposition Brand Logo Research endorsed core benefit = Drape Led to a very enchanting word that consumer loved Fluidity Natural Fluid Fashion ( Research by: Quantum India , F SEC A 25- 35 ,Mumbai & Delhi 13
Slide 15: Defining LIVA
Defining LIVA LIVA stands for the high quality fabrics made using natural cellulosic fibres of Aditya Birla Group, delivered through an accredited value chain BRAND VISION To provide consumers the freedom to move effortlessly, confidently & naturally through garments that celebrate natural fluid fas
Slide 16: Accredited Supply Chain: LAPF Program
Accredited Supply Chain : LAPF Program – Marketing to Value Chain LIVA Accreditation Partner Forum Delivering the program 1. Partners assessed for their ability to deliver on Creating marks of Partnering with Value Liva branding on partner Liva promise identity chain to propagate Liva output philoso
Slide 17: Delivering the Strategy – Pillars to Influence Consumer & Trade
Delivering the Strategy – 4 Pillars to Influence Consumer & Trade Our Brand •Making an aspirational Brand & mass market follows the trend • Co-market the brand as widely and deeply including distribution 1 2 3 4 Brand & Marketing in Retail & Accredited Supply Design & Innovation Communication Distri
Slide 18: Launch: Formal Launch on 27th March, 2015
Launch Formal Launch on 27th March, 2015 17
Slide 19: Results – Market Development Efforts
Results – Market Development Efforts VSF Volume Growth in India 250 VSF Based Garments Exports 150 (Indexed to 100) 140 From India (Indexed to 100) 140 200 178 127 130 120 150 132 106 116 110 100 100 100 100 90 CAGR=13% CAGR=21% 80 50 FY13 FY14 FY15 FY16 FY13 FY14 FY15 FY16 SS15 AW15 SS16 No. of Bra
Slide 20: Way Forward
Way Forward Strengthen the Brand awareness, Category comprehension and ” call for action” amongst current Target Group Brand Extension for Value Added Products like Modal, Spunshades Brand extension to other segments like Men’s Wear and Home Textiles Strengthen and deepen the LAPF program 19
Slide 21: Thank You
Thank You
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