Unisys Corporation New · NYSE:UIS
Unisys Corporation New — Unisys — Investor Presentation (March 2017)
11 slides from Unisys Corporation New's investor presentation, March 2017
Slide 1: Harness the power of social
PREPARED FOR UN ISY S ACTIVE I NSI GHTS harness the power of social Energetic ideas that generate results thegigawattgroup.com
Slide 2: Digital strategy is essential
DIGITAL Active Insights by UNISYS has the potential to gain valuable customer insights, increase brand awareness and loyalty, and generate STRATEGY higher converting leads by utilizing web assets and social media content. IS Properly creating and sharing web assets can lead to a substantial increase
Slide 3: Web + Social = Inbound Leads & Brand Awareness
WEB + SOCIAL = INBOUND LEADS & BRAND AWARENESS S T R AT E G I C D I G I TA L Web Assets Unisys’ web assets are designed to raise awareness of the Active Insights sub-brand. The goal is to provide rich, relevant content to clients and influencers and nurture high quality, actionable leads for the Act
Slide 4: Think Before You Post
CONTENT IS KING SOCIAL M EDIA Think Before You Post By applying strategy to our posts, we create the unique opportunity to offer meaning to our content and make it fulfill our UNISYS outreach goals. Prior to posting content to any of the UNISYS owned web assets, refer to the questions below. If your
Slide 5: Match Your Content to Your Message
MATCH YOUR CONTENT TO YOUR MESSAGE CONTENT Style Different content and copy variations can be used most effectively for different messages. Think about which types of content can most effectively tell your story. • Be provocative but not confrontational • Use active tense • Imagine that the content
Slide 6: Social Media Example Posts: Strong Images/Copy
SOCIAL MEDIA EXAMPLE POSTS S T R AT E G I C D I G I TA L Strong Images/Copy
Slide 7: Social Media Example Posts: Situational Visuals
SOCIAL MEDIA EXAMPLE POSTS S T R AT E G I C D I G I TA L Situational Visuals
Slide 8: Present a Clear & Precise Approach for Any Online Post
PRESENT A CLEAR & PRECISE APPROACH FOR ANY ONLINE POST CONTENT Long Term Value Never compromise on the quality of copy and content. Make it an enjoyable read. If content is top-notch, social algorithms will rank it well within followers’ news feed. If the post provides actionable insights, audiences
Slide 9: Increase Retention by Supplying a Clear Pathway to More Content
INCREASE RETENTION BY SUPPLYING A CLEAR PATHWAY TO MORE CONTENT S T R AT E G I C D I G I TA L Increase Retention In order to increase retention, be sure to create a clear pathway to discover alternative and relative (in-network) content. In order to make the most of your content, it is best to divid
Slide 10: Create Value & Drive Engagement: Repurpose Your Best Content
CREATE VALUE & DRIVE ENGAGEMENT S T R AT E G I C D I G I TA L Repurpose Your Best Content Time is a precious commodity, which is why one huge benefit of repurposing content is the time it can save you in the content creation process. When you create a great piece of content, look for ways to "spin"
Slide 11: Harness the power of social.
HARNESS THE POWER OF SOCIAL. UNISYS &.