Tom Group Limited · HKEX:2383

Tom — Non-Deal Roadshow (June 2003)

19 slides from Tom's roadshow presentation, June 2003

1. Slide 1: TOM Delivers: Singapore Roadshow

   Under One Umbrella TOM Delivers Singapore Roadshow June 2003

2. Slide 2: Part I Review of TOM

   Part I Review of TOM 2

3. Slide 3: Compelling Media Opportunity in Asia

   Compelling Media Opportunity in Asia Global Media Market Asia’s Media Market TOM’s Competitive Positioning ƒ Mature & consolidated ƒ Nascent & fragmented ƒ Leading position in Greater China’s key media sectors ƒ Media conglomerates ƒ Few players have regional entrenched in home reach ƒ Expertise in

4. Slide 4: A Greater China Media & Communications Group

   A Greater China Media & Communications Group Online & Outdoor Sports Publishing Entertainment Telecom VAS Advertising Marketing Continued focus on building scale and leadership in each of our sectors 4

5. Slide 5: Part II Operations Review

   Part II Operations Review 5

6. Slide 6: ONLINE: The Market

   ONLINE: The Market ƒ Continued focus on high-margin subscription-based businesses ƒ Enhance branding, traffic and media influence of portal business ƒ Positioned to capture the expanding mobile phone user population of 200M+ Market Statistics Online ad: RMB0.7B (2%) Online ad: RMB0.6B (2%) Online ga

7. Slide 7: ONLINE: Continued Growth in Wireless Data Services

   ONLINE: Continued Growth in Wireless Data Services Service Highlights Short Messaging Multimedia Messaging Pay E-Mail ƒ Total Users 15M+ ƒ Total Users 350K ƒ New Users 100K+ ƒ Average Daily Volume 5M ƒ Average Daily Volume 200K ƒ Total Users 900K+ ƒ Chinese New Year 40M ƒ China Mobile Share 30% Coll

8. Slide 8: ONLINE: Leading Telecom VAS Operator in China

   ONLINE: Leading Telecom VAS Operator in China Total Revenue Q1 2003 Non-Advertising Revenue HK$'million 15% Q-o-Q On par with growth HK$’million 95 leading 91 84 revenue 95 78 generators 83 91 84 78 Telecom VAS Online Advertising Q4 2002 Q1 2003 Sohu Sina TOM Netease Wireless Revenue Average Daily S

9. Slide 9: OUTDOOR: Nationwide Network Established

   OUTDOOR: Nationwide Network Established Extensive Regional Coverage ƒ 10,000+ advertising panels in 5,000 Transport Billboards 3% prime locations 41% ƒ Sales operations in 25 key economic Street cities Furniture 13% Unipoles 43% ƒ Average occupancy 75%+ ƒ Primary focus on Billboards & Shenyang Unipo

10. Slide 10: OUTDOOR: Continued Expansion

    OUTDOOR: Continued Expansion Growing the Asset Base Developing Network Sales ƒ New concessions in Q1 ƒ New media service center setup in Guangzhou – ƒ Yunnan locations now cover key markets, also including ƒ Sichuan ƒ Beijing ƒ Henan ƒ Shanghai ƒ Liaoning ƒ Shandong ƒ HK$12M billings in Y2003 Q1 ƒ F

11. Slide 11: PUBLISHING: A Greater China Platform

    PUBLISHING: A Greater China Platform Extensive Print Media Portfolio Renowned Publishing Brands ƒ Magazines ƒ Over 60 titles Mainland China ƒ 70 million annual circulation ƒ Books SDX Joint Popular ƒ 23 imprints and 18,000 titles Publishing Co Computer Group ƒ 15 million copies a year ƒ 40% of Taiwa

12. Slide 12: PUBLISHING: Developing New Revenue Streams

    PUBLISHING: Developing New Revenue Streams Y2004 Taipei International Book Exhibition New Magazine & Book Titles ƒ Cité Publishing Group selected as Official ƒ 11 new magazine titles launched in Q1 Organizer for 2004 Taipei International Book Exhibition (“TIBE”) ƒ Largest event in the Publishing Ind

13. Slide 13: Sports: Expanding into New Services

    Sports: Expanding into New Services Sporting Rights Integrated Services Event sponsorship ƒ Extensive portfolio of Event management commercial sporting rights in Athlete sponsorship China: PR service Ticket sales ƒ Basketball TV programming ƒ University Soccer ƒ Women’s Soccer Syndication to 50+ TV

14. Slide 14: Entertainment: Building an Integrated Entertainment Platform

    Entertainment: Building an Integrated Entertainment Platform Content Distribution ƒ TV Programming ƒ Programme Syndication ƒ 20M+ units annually ƒ Wireless & Broadband ƒ 1,000+ title library ƒ 3,000 retail outlets Advertising ƒ Leading CCTV advertising agent ƒ Agent representation for 120+ stations

15. Slide 15: Part III Financial Analysis

    Part III Financial Analysis 15

16. Slide 16: Y2003 Q1: Y-o-Y Improvement

    Y2003 Q1: Y-o-Y Improvement Group Revenue Group EBITDA HK$’million HK$’million 35 500 411 400 Offline 20 40% increase 300 5 10 265 317 200 (10) HK$45M 227 (35) improvement 100 Online (25) 2.5x organic 94 38 growth 0 (40) Q1 2002 Q1 2003 Q1 2002 Q1 2003 16

17. Slide 17: Y2003 Full Year: Delivering Continued Growth

    Y2003 Full Year: Delivering Continued Growth Revenue 2003 Revenue Mix Publishing HK$’million 40% Outdoor 16% 1,624 Online Sports & 26% Entertainment 18% 1368 627 Taiwan 38% 483 Q1 Revenue 317 HK$411M 144 256 China 94 59% 2001 2002 Hong Kong 2003 3% 17

18. Slide 18: Outlook

    Outlook On Track for Profitability Balancing Growth With Stable Cashflow HK$’million ƒ Refocusing from revenue growth to margin expansion Improving EBITDA margin ƒ Key drivers to improvement will be higher margin businesses from Online – adjusting revenue mix of Online VS Offline ƒ Continue to empha

19. Slide 19: 2003 Target: HK$2 Billion in Revenues

    2003 Target: HK$2 Billion in Revenues Media & Telecom Entertainment VAS Other Sports Internet Wireless Publishing Outdoor Entertainment Online Telecom Marketing Access VAS VAS Focus Focus on on Transformational Transformational Transactions Transactions … … 19

TOM Group — Non-Deal Roadshow (June 2003) on 6ix