Bambuser Ab · OMXSTO:BUSER

Bambuser Ab — Q1 2023 Earnings Presentation

32 slides from Bambuser Ab's earnings presentation, May 4, 2023

1. Slide 1: Bambuser Interim Report Q1 2023

   BAMBUSER INTERIM REPORT Q1 2023 BAMBUSER.COM

2. Slide 2: Bambuser Interim Report Q1 2023

   BAMBUSER INTERIM REPORT Q1 2023 1 BAMBUSER.COM

3. Slide 3: BAMBUSER INTERIM REPORT Q1 2023

   BAMBUSER INTERIM REPORT Q1 2023 3

4. Slide 4: ARR (SEKm)

   Growth y/y +26% (CER) 150 142,4 138,7 139,0 125 120,9 105,2 100 88,6 ARR (SEKm) 75 71,8 55,2 50 45,6 32,4 25 22,8 15,6 7,2 0 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 BAMBUSER INTERIM REPORT Q1 2023 4

5. Slide 5: BAMBUSER INTERIM REPORT Q1 2023

   BAMBUSER INTERIM REPORT Q1 2023 5

6. Slide 6: BAMBUSER INTERIM REPORT Q1 2023

   BAMBUSER INTERIM REPORT Q1 2023 6

7. Slide 7: BAMBUSER INTERIM REPORT Q1 2023

   BAMBUSER INTERIM REPORT Q1 2023 7

8. Slide 8: BAMBUSER INTERIM REPORT Q1 2023

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9. Slide 9: BAMBUSER INTERIM REPORT Q1 2023

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10. Slide 10: BAMBUSER INTERIM REPORT Q1 2023

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11. Slide 11: BAMBUSER INTERIM REPORT Q1 2023

    BAMBUSER INTERIM REPORT Q1 2023 11

12. Slide 12: BAMBUSER INTERIM REPORT Q1 2023

    BAMBUSER INTERIM REPORT Q1 2023 12

13. Slide 13: BAMBUSER INTERIM REPORT Q1 2023

    BAMBUSER INTERIM REPORT Q1 2023 13

14. Slide 14: BAMBUSER INTERIM REPORT Q1 2023

    — — — BAMBUSER INTERIM REPORT Q1 2023 14

15. Slide 15: BAMBUSER INTERIM REPORT Q1 2023

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16. Slide 16: BAMBUSER INTERIM REPORT Q1 2023

    — — — BAMBUSER INTERIM REPORT Q1 2023 16

17. Slide 17: BAMBUSER INTERIM REPORT Q1 2023

    BAMBUSER INTERIM REPORT Q1 2023 17

18. Slide 18: ARR Growth at CER

    ARR Growth at CER Growth (CER) -1% 149,1 1,5 6,7 6,4 10,0 — SEKm — 142,4 — 140,4 — 1,4 139,0 — Q4 2022 Restated Q4 2022 New Expansion Churn Q1 2023 FX Effect Q1 2023 ARR * Business (CER) * Restated ARR due to updated ARR definition that includes discounts. * Please read more in the Q1 2023 on page 4

19. Slide 19: NRR % (LTM)

    130 NRR % (LTM) 120 Top 20 Accounts 110 100 Enterprise accounts 90 All Accounts 80 70 60 50 40 30 — 20 10 — 0 0 10 20 30 40 50 60 70 80 90 100 ARR Share (%) BAMBUSER INTERIM REPORT Q1 2023 19

20. Slide 20: ARR per Customer Group (SEKk)

    Customer group growth Avg. ARR per CG growth 300 600 ARR per Customer Group (SEKk) No of Customer Groups 277 282 267 257 252 250 500 200 400 150 300 — 100 200 — 50 100 — 0 0 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 BAMBUSER INTERIM REPORT Q1 2023 20

21. Slide 21: ARR y/y Growth (CER %) by region

    80 ARR y/y Growth (CER %) APAC 70 APAC 13% 60 51% EMEA 50 36% 40 Americas 30 Americas 20 — EMEA 10 — 0 0 10 20 30 40 50 60 70 80 90 100 ARR Share (%) BAMBUSER INTERIM REPORT Q1 2023 21

22. Slide 22: ARR y/y Growth (CER %) by use case

    70 ARR y/y Growth (CER %) One-to-One 60 One-to-One 7% 50 Broadcasting 1% 40 30 92% One-to-Many 20 One-to-Many 10 — Broadcasting 0 — -10 0 10 20 30 40 50 60 70 80 90 100 ARR Share (%) BAMBUSER INTERIM REPORT Q1 2023 22

23. Slide 23: BAMBUSER INTERIM REPORT Q1 2023

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24. Slide 24: Net Sales

    59,3 51,1 51,6 49,7 48,0 22,8 17,4 Net Sales 19,0 16,9 Prof Services 23,7 36,5 34,2 30,7 31,1 Net Sales SaaS 27,4 SEKm Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 BAMBUSER INTERIM REPORT Q1 2023 24

25. Slide 25: Gross Margin

    Gross Margin Gross Margin SaaS +10%p y/y Professional Services +3%p y/y Professional services gross margin is equivalent to Adj. EBITDA margin. BAMBUSER INTERIM REPORT Q1 2023 25

26. Slide 26: Adjusted EBITDA

    0 0 Adjusted EBITDA (%) Adjusted EBITDA (SEKm) -10 -10 -20 -30 -20 -40 -26,7 -30 -29,0 -50 SEK +13m y/y -34,6 (-30%) — -60 -40 -41,6 -70 — -44,6 -50 -80 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Adjusted EBITDA (%) Adjusted EBITDA (SEKm) BAMBUSER INTERIM REPORT Q1 2023 26

27. Slide 27: FCF (SEKm)

    Q1 2022 – Q1 2023 Q4 2022 – Q1 2023 378,5 0 FCF (SEKm) SEKm Significantly improved cash flow generation -10 -20 -21,6 Cash Flow Q1: 28,2 SEK -30,7m -30,7 -30 -40 -43,9 -48,2 -49,5 -50 2,5 347,8 0,0 0,0 0,0 -60 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Cash Operating ∆ Working Investment Financing Net

28. Slide 28: Reshaping Commerce

    Reshaping Commerce bambuser

29. Slide 29: BAMBUSER INTERIM REPORT Q1 2023

    BAMBUSER INTERIM REPORT Q1 2023 30

30. Slide 30: BAMBUSER INTERIM REPORT Q1 2023

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31. Slide 31: BAMBUSER INTERIM REPORT Q1 2023

    BAMBUSER INTERIM REPORT Q1 2023 32

32. Slide 32: ARR Growth at CER

    Growth (CER) +26% 7,6 30,3 139,0 133,1 5,9 50,6 105,2 105,2 0,0 SEKm Q1 2022 Restated ARR Q1 2022 New Business Expansion Churn Q1 2023 (CER) FX Effect Q1 2023 BAMBUSER INTERIM REPORT Q1 2023 33

Bambuser — Q1 2023 Earnings Presentation on 6ix