Psq Holdings, Inc. · NYSE:PSQH
Psq — PublicSq. — SPAC Merger (February 2023)
31 slides from Psq's SPAC merger presentation, Feb 27, 2023
Slide 1: PublicSq. Investor Presentation February 2023
) PublicSq. Search. Shop. Share. Investor Presentation February 2023
Slide 2: Disclaimer
aa Disclaimer ‘This Presentation has been prepared in connection making an evaluation with respect to a proposed business combination (the “Transaction” between Colombier Acquisition Corp. (‘Colombier’) and PS Holdings, nc. ‘Publics. This Presentation does not purport to contain al ofthe information
Slide 3: Disclaimer
aan Disclaimer ‘While the information contained in this Presentation is believed to be accurate, no representation or warranty is given or made, express or implied, as to the achievement, reasonableness, ‘completeness or accuracy of, and no reliance should be placed on, any projections, estimates, f
Slide 4: Disclaimer: Additional Information and Where to Find It
aan Disclaimer ‘Additional Information and Where to Find It In connection with the Proposed Transsction, Colombier intends to file a registration statement on Form S-4 with the SEC, which wil include a preliminary prospectus with respect tots securities to be issued in connection with the Proposed T
Slide 5: Transaction Overview
Transaction Overview Introduction to Presenters PublicSq. Overview Michael Seifert CEO & Chairman aN Transaction Consideration Nick Ayers cmon GY RGA veeAM Capital Structure Colombier Acqui: Omeed Malik eliza fp CEORCharman arene, DAY CALLER] Pro Forma Ownership 1780 5 fanaa Colombier Acquisition Co
Slide 6: Colombier a Value Creating Sponsor Partner
Colombier a Value Creating Sponsor Partner Team Brings Significant Operating Experience and Thought Leadership Col Jonathan Kiedan Director Eddie Kim Director r Leadership Team Founder and CEO of Farvahar Partners, a boutique investment bank that has advised on over $38 of transactions 2012-2018: MD
Slide 7: Our Vision
Our Vision Great companies are not created. They rise as a force of conviction. They are rooted in a worldview, and if done right, they rarely ask us to believe - they are simply believable. As an idea grows into a movement, it changes hands. It moves from the founders to team members, early adopter
Slide 8: PublicSq. is Changing Everything.
PublicSq. is Changing Everything. PublicSq. is the marketplace that empowers like- minded, patriotic Americans to discover and support companies that share their values. 65% of Americans say that they're very or extremely proud to be an American.° We believe that corporate ‘America’s recent embrace
Slide 9: The PublicSq. Platform
The PublicSq. Platform In less than eight months since our nationwide launch in July of 2022, PublicSq. has become the largest values-aligned marketplace of pro-America businesses and consumers... and we're just getting started. By the Numbers as of 02/15/2023 450,000+ 40,000+ Active Members® Busine
Slide 10: We Believe
) PublicSaq. We Believe We are united in our commitment to freedom and truth — that’s what makes us Americans. Adventure Collection Wewill always protect the family unit and celebrate the sanctity of every life. TREIGH We believe small businesses and the P59, Deo! communities who support them are th
Slide 11: Investment Highlights
Investment Highlights 1 Mv Leading mission-driven platform connecting patriotic Americans with like-minded businesses IY Large TAM of estimated 100M+ Americans increasingly ignored by existing platforms and marketplaces® IY Values-verification by PublicSq. helps ensure platform mutual trust in order
Slide 12: Disconnect Between the Values of Large Corporations and Patriotic Consumers
Disconnect Between the Values of Large Corporations and Patriotic Consumers Creates Significant Market Opportunity Serving an Unaddressed Market amazoncom yelp ae ‘S258B kt Cop saaitcap <8RIVe (LTK = MARKET= °" Scouecep 550M Wat Cop Progressive Et SY Priorities oat [_] PublicSq. “Based onthe latest
Slide 13: Our Solution: PublicSq's Values are Aligned with Customers
Our Solution: PublicSq’s Values are Aligned with Customers Until now, there was no easy-to-access network for values-driven consumers to discover which of the 30M small businesses in the United States are run by business owners with traditional views. Our mission: be the largest, traditional-values-
Slide 14: How it Works: Businesses
How it Works: Businesses When a new business owner signs up for our platform, they're asked to confirm that they respect the core values of PublicSq. By affirming this, our businesses agree that they will not support causes that are in direct conflict with our core values. Businesses that elect to a
Slide 15: How it Works: Consumers
How it Works: Consumers Members download the app, create an account, and are able to search, shop and share values-aligned businesses in their local area and online. Not only does PublicSq. exist as a values- aligned directory, but we're working to make the online shopping experience seamless as wel
Slide 16: Significant Recent Progress...
Significant Recent Progress... And We're Just Getting Started Hepat ul nationwide Launched Q3 2022 Ambassador Q12023 Prototype of our Program|n GA’ Release of our app in testing, 2.0 Platform & PublicSq. brand ai 2022 Announcement was finalized of a Business Combination Q3 2021 with Colombier Q2 202
Slide 17: How it Works: Our Outreach Program
How it Works: Our Outreach Program Accurated group of over 350 highly influential individuals have been selected to act as ambassadors and influencers to advocate for our platform and its core values. Our Outreach Program has an aggregate following of 40M+ people. Ambassadors and influencers are sup
Slide 18: PublicSq. App
PublicSq. App. all PSQ. Holdings Inc. Increase in Revenue io L (Our D2C Products >) = Data Trends & ‘Consumer Habits Our Business Model The PublicSq, app serves as our primary ecosystem that connects freedom-loving consumers and businesses with shared values in order to create immediate trust-driven
Slide 19: Our Target Consumer: "Holly"
Our Target Consumer: “Holly” With over 450,000 active members in our database, we've obtained data (consistent with our privacy policy) on who is using our app - and what they're looking for. Meet “Holly”: A 37 year old, upper-middle class woman with two kids who holds most of the spending power in
Slide 20: Our Roadmap to Success
O Our Roadmap to Success
Slide 21: 2023 Growth & Expansion
2023 Growth & Expansion Introduce E- Launch : ‘Commerce and Consumer & begin large scale Loyalty We believe 2023 will be a 2 marketing Programs key year of development and 2 Cd a Q3 2023 growth for PublicSq. Beta test and launch 2.0 version of Development of subsequent We plan to launch enhancements
Slide 22: Colombier Transaction Overview
O Colombier Transaction Overview
Slide 23: Transaction Summary
aa Transaction Summneny « Up to $173.5M CLBR cash held in trust (subject to redemptions) willbe used to fund and accelerate future growth initiatives, pay transaction expenses, and other ‘general corporate purposes + PublicSa. existing shareholders and management are roling 100% of their equity nto
Slide 24: Join us in changing the country — for good.
Join us in changing the country — for good. Our goal is to be the premier exchange for the emergence of a new parallel economy that serves pro-American consumers and fuels the growth of thousands of small and medium sized businesses with values similar to Rumble, Black Rifle Coffee, and Chick-Fil-A.
Slide 25: Appendix
O Appendix
Slide 26: Executive Leadership
Executive Leadership Michael Seifert Chief Executive Officer Michael Seifert is the Founder, CEO, ‘and President at PublicSq. Michael is 2 recognized thought: leader in the ‘areas of business development, politics, and culture. Michael has. a [proven track record of growth, as the head of the market
Slide 27: Post-Closing Board of Directors
Post-Closing Board of Directors Michael Seifert Chairman Michael Seifert is the Founder, CEO, and President st PublicSq. Michaal is a recogrized thought leader in the areas of business development, poftics, and future. Michaol has a proven track record of growth, a6 the head of the marketing departm
Slide 28: Risk Factors
Risk Factors Pubes business subject to rumerous risks ncing but ot Ime tothe flowing: Pblesa has verytnited operating history which makes tlic to lat ts business nd prospect Todt, bles has rot gnerated sinilcant revenues achieved prtaby, ond maynever generate sient reerues or become potable: -ubiSqs
Slide 29: Risk Factors
Risk Factors 1 PubicSa doos not succesful anticipate market needs and develop products and services and platform enhancements that meet those needs orf those products serves, and platform enhancements donat gin market ‘2cceptance,PubleSqs business, operating results and financial conlton willbe adve
Slide 30: Risk Factors
Risk Factors Colombier is subject to numerous sks, including but not limited tothe folowing “The risk thatthe business combination may not be completed in a timely manner oratall which may adversly affect the price of Colombier’s securities: “The risk thatthe business combination may not be complete
Slide 31: PublicSq. Search. Shop. Share.
) PublicSq. Search. Shop. Share. Investor Presentation February 2023