Ten Lifestyle Group Plc · LSE:TENG
Ten Lifestyle — Investor Day (February 2025)
37 slides from Ten Lifestyle's investor day presentation, February 2025
Slide 1: Using technology to grow value
Using technology to grow value Prepared for Capital Markets Day © Copyright Ten Lifestyle Group 2025. Certified B Corp. All rights reserved. © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 1
Slide 2: Presentation Agenda
1. W e l c o m e an d Ov er vi e w, A l e x Ch e a t l e , Presentation C hi e f E xe c u t i v e Of f i c e r Agenda 2 . P ro d u c t an d T ec h n o l o g y, J on M ul l e n , C hi e f Te c h n ol og y Of f i c e r 3 . P r op o s it i on an d D e m on s t ra t i on s Victoria Carvalho, Chief Propo
Slide 3: Introducing AI Concierge
Introducing AI Concierge Watch video
Slide 4: At Ten's core is a tech thesis
At Ten’s core is a tech thesis • ‘Pub Test’ led us to design the ‘most trusted service’ • “In a few years the tech eco-system will be ready” • We have the unique ingredients - and existing capability • We are driving revenue, service quality and profitability BOGOTA | BRUSSELS | BUENOS AIRES | CAPE
Slide 5: Becoming the best AI-driven service and AI-first business
Becoming the best AI-driven service and AI-first business Key non-commodity competitive ingredients • “Better than internet” DATA • “Better than internet” RESULTS • Suitable DELIVERY MODEL drives success Leverage • Proven, suitable REVENUE MODEL Rig ht P eopl e E co - sy st e m • Strong, 2-sided PLA
Slide 6: How Ten will generate value?
How Ten will generate value? R ev e nue an d c os t ca te g or ies B ene f its po te ntia l Growth in existing markets Revenue Drive growth in Net Revenue to £100m+ New verticals Growth Category led growth A I & a uto m at io n o pp o rtuni tie s Direct Variable Cost ~ 15-20 % 75-80 % Cost efficienc
Slide 7: Product & Technology at Ten
PRODUCT & TECHNOLOGY at Ten JON MULLEN, Chief Technology Officer © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 7
Slide 8: Ten Tech approach
Ten Tech approach • Early years o Engineering/AI focussed • Revenue & efficiencies o Sky/NOWTV Driving revenue o IMG ARENA AI efficiencies & innovation (i.e., odds generation, live video quality assurance, audible golf commentary, player and ball tracking…) • Ten o Building on existing foundatio
Slide 9: Proposition
PROPOSITION VICTORIA CARVALHO, Chief Proposition Officer WEI KUAN LIM, Chief Transformation Officer LUCY CHILLINGWORTH, Global Director – Dining and Entertainment © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 9
Slide 10: Proposition
Proposition Watch video
Slide 11: Ten's Agentic AI in action – live demo
Ten’s Agentic AI in action – live demo © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 11
Slide 12: Dining
D inin g MID-T ERM TAR GET Bo ok i ng Ben efi ts b etter c a p a b il it y t h a n i nt er n et 1 m Acti ve Me mbe rs • 2x APIs • 60k global restaurants • No need to search • Priority access £1 0 0m+ multiple sites • Complimentary welcome Revenue • Personalised drinks, courses & discounts recommenda
Slide 13: Hotels
Hot els MID-T ERM TAR GET Bo ok i ng Ben efi ts b etter c a p a b il it y t h a n i nt er n et 1 m Acti ve Me mbe rs • 7 x partners APIs / • 655,000 (FY24) 3* to 5* integrations hotels @ avg. 15% cheaper £1 0 0m+ • Deep links from Chat, • 4k+ 4* and 5* hotels with Revenue eCRM complimentary upgrades
Slide 14: Ten Box Office – The Ultimate Booking Platform
Ten Box Office – The Ultimate Booking Platform © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 14
Slide 15: Entertainment
En te rtain me nt MID-T ERM TAR GET Bo ok i ng Ben efi ts b etter c a p a b il it y t h a n i nt er n et 1 m Acti ve Me mbe rs • 3x partner APIs • 70,000 global events • No need to search • Priority access & £1 0 0m+ multiple sites allocations Revenue • Follow Interests • Face-value tickets • Intera
Slide 16: AI Driving Content & Communication Efficiencies
AI Dri ving Content & Co mmunica tion Effici enci es 2 0 2 0- 2 0 2 3 2 0 2 4- 2 0 2 5 2 0 2 6 & Be y o n d ( N ow ) Fully manual, but relatively AI-powered creation of inventory content AI & Automation efficient, creation & (restaurant/offers) cutting costs by 99%. For key translation of high-quali
Slide 17: Omni-channel
AI: dri ving mar ke ti ng to ne w le ve ls Content: Creation v Consumption Engagement Omni-channel Conversion NPS 20/21 21/22 22/23 23/24 24/25 MARKETING CHANNELS Content creation cost per word Developing 20/21 21/22 22/23 23/24 24/25 (projected) Limited channels Personalised communications PERSONAL
Slide 18: Hyper-personalisation
H yp er-pers onal isatio n Delivered by capturing a combination of data from corporate clients at the outset with data collected from activation onwards, through explicit selection and implicitly, based on behaviours. That is then taken to personalise omni-channel comms from email, to chat, to platf
Slide 19: Welcome comms
W elc om e c om ms Jess, 42, Richmond, TW10 6QJ. Married with twin girls, 8 © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 19
Slide 20: Pre-travel comms
Pr e- t rave l c om ms Alex, 57, Jess, 42, Richmond, Didsbury Village, TW10 6QJ. M20 6RJ. Married with twin Empty nester girls, 11 8 © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 20
Slide 21: Interests comms
I nt ere s ts c om ms I nt ere s t c om ms Alex, 57, Richmond, Jess, 42, Richmond, Didsbury Village, TW10 6QJ. M20 6RJ. Married with twin Empty nester girls, 11 girls, 8 © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 21
Slide 22: Personalisation: Platform
Pe rs onalis at ion: Pl atf orm Alex, 57, Jess, 42, Richmond, Didsbury Village, TW10 6QJ. M20 6RJ. Married with twin Empty nester girls, 11 8 © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 22
Slide 23: WhatsApp alerts
W hat s A pp ale rts Alex, 57, Jess, 42, Richmond, Didsbury Village, TW10 6QJ. M20 6RJ . Married with twin Empty nester girls, 8 © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 23
Slide 24: Ten Maid impact on productivity and operational efficiency
Ten Maid impact on productivity and operational efficiency © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 24
Slide 25: Mid-term Financials
MID-TERM FINANCIALS ALAN DONALD, Chief Financial Officer © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 25
Slide 26: Sustained levels of Net Revenue and increased profit
Net Revenue (£m) Active Members (‘000) 63.0 62.9 7.4 7.6 353 349 46.8 275 5.7 34.7 2.8 203 Sustained 31.9 41.1 55.6 55.3 levels of Net 2021 2022 2023 2024 2021 2022 2023 2024 Revenue and Corpora te Revenue Supplier Revenue increased Adjusted EBITDA (£m) Profit Before Tax (£m) profit 12.8 12.0 0.9 0.
Slide 27: Broadly maintained Active member base
Eligible Members in High ( ) Active Members by value and Very High value ( ) segments (‘000) segments (‘000) 2,104 2,056 353 349 Broadly 1,942 maintained 1,594 275 217 Active 197 203 172 member 1,062 539 584 459 132 base 45 70 95 22 532 539 584 459 49 58 66 57 2021 2022 2023 2024 2021 2022 2023 202
Slide 28: Proposition differentiation by value segment – a gradient
Proposition differentiation by value segment – a gradient D IG IT AL FI RST MEDIUM Digital platform Redeemable online inventory Online content/inventory eCRM proactivity Shared offers and virtual events Marketing driving digital AI & chat Pre-determined packages E N HAN CE D H Y BRI D HIGH Omnichann
Slide 29: Average Concierge Revenue per Active Member by value segment
Concierge Revenue per Active Members by value segments (£m) Average Concierge Medium Revenue per Active High Member Average revenue per Active Member varies by value segment Very High © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved.
Slide 30: Development Spend £m
Development Spend £m 8 7.3 18% 37 % 16% 6.5 6.7 16% 7 14% 14% 6 5.3 5.4 12% 12% 12% 5 11% 10% 4 8% 3 63 % 6% • “Good to Great” Investment in Digital platform, TenMAID and content 2 4% • Development spend to be maintained going forward 1 2% • As business grows, it will be a reducing percentage of our
Slide 31: Mid-term outlook
Mid-term outlook How does our proposition, personalisation and geographical reach drive Net Revenues and profit growth? • Drive higher penetration of Eligible to Active • Continue to win new business: new from Members in each value segment (Very High / High existing, growing base business through di
Slide 32: Digital first client today
Digital First – High Value Segment Digital first client today 37% Client A • Medium contract within the High Value segment • Net Revenue of £1.8m (CAGR of 21% since 2022) • Digital requests 63%, High-touch 37% • Strategy for client is digital first proposition with High-touch back-up 63% • Curr
Slide 33: How Ten can win in a competitive RFP - example
How Ten can win Client B Incumbent contract with competitor • Contract value £3m pa in a competitive • 100% High-touch service RFP - example Move to Ten • We migrate 40% of requests to digital • Average fee per request reduces by 33% Ten drives 3x engagement for • Cost per Active Member reduces by
Slide 34: Digital capabilities opens up lower tier products within existing client portfolios
Digital capabilities opens up lower tier products within existing client portfolios Revenue £2m Example client High-touch / Digital mix £Y x 10 per Eligible Member Existing client product 15,000 Active Members High segment 100,000 Eligible Members Revenue £2m Digital first £Y per Eligible Member New
Slide 35: Mid-term Targets
Mid-term Targets Efficiency increases cash and profit Better service driving revenues and NPS • Increased adoption and use drives revenues • Everyday, proactive use drives revenues / NPS New contracts and new markets • Improved competitive advantage • New contracts, new markets opened up Inv
Slide 36: Mid-term financial development
Mid-term financial development Analyst outlook Mid-term FY 2024 FY 2025 Net £63m £68m Net Revenue Revenue growth to £100m+ Adj. £13m £14m £30m+ EBITDA Adj. 20% 20% c.30 % + EBITDA Margin © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 36
Slide 37: Thank you
Thank you investorrelations@tengroup.com © Copyright Ten Lifestyle Group 2025. Certi fied B Corp. All rights reserved. SLIDE 41