Ly Corporation · TSE:4689
Ly — Yahoo Japan — FY2014 Earnings Presentation
88 slides from Ly's earnings presentation, May 1, 2015
Slide 1: FY2014 Full Year & 4Q Business Results
Yahoo Japan Corporation FY2014 Full Year & 4Q Business Results (Apr. 2014-Mar. 2015/Jan.-Mar. 2015) May 1, 2015
Slide 2: Table of Contents
Table of Contents P. 4 FY2014 Full Year Financial Highlights P. 15 FY2014-4Q Financial Highlights P. 18 Management Policy P. 28 Key Performance Indicators P. 34 Core Businesses (Advertising/Auctions/Membership Services) P. 44 Investment-Stage Businesses (Shopping/Credit Card) P. 61 Business Results
Slide 3: Forward-looking statements notice
Statements made at the meeting or included in the documents that are not historical facts are forward-looking statements about the future performance of Yahoo Japan Corporation and its consolidated subsidiaries and affiliates. The Company cautions you that a number of important factors could cause a
Slide 4: FY2014 Full Year Financial Highlights
FY2014 Full Year Financial Highlights 4
Slide 5: Executive Summary for FY2014
Executive Summary for FY2014 Revenue 4,284 (¥100M) YoY +4.9% Operating income 1,972 (¥100M) YoY +0.4% Net income attributable to owners of the parent 1,330 (¥100M) YoY +3.5% Diluted EPS ¥23.37 YoY +4.2% FY2014 year-end cash dividends forecast (Per share) ￥8.86 Doubled YoY Advertising-related revenue
Slide 6: Executive Summary for FY2014
Executive Summary for FY2014 Advertising-related Business ・“Yahoo! Display Ad Network”(YDN) and others maintained favorable growth (YoY +65.8%) thanks to functional improvements of the advertising distribution system. ・Revenue increased from ”Yahoo! Premium DSP” which achieved higher matching accura
Slide 7: Cash Dividends Forecast
Cash Dividends Forecast Cash dividends per share is expected to double compared to the previous fiscal year, with the intension of rewarding shareholders by profit growth and shareholder return. ¥8.86 ¥4.43 7 FY2013 FY2014
Slide 8: Full Year Revenue
Full Year Revenue Up 18 consecutive years 4,284 (¥100M) 5,000 since the start of services YoY +4.9% 4,000 3,000 4,085 2,000 1,000 0 FY2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 JGAAP IFRS Gross basis Net basis * Between FY2008 and FY2012, we indicated revenue on a net rather th
Slide 9: Full Year Operating Income
Full Year Operating Income Up 18 consecutive years 1,972 (¥100M) 2,500 since the start of services 2,000 YoY +0.4% 1,500 1,964 1,000 500 0 FY2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 JGAAP IFRS 9
Slide 10: Net Income Attributable to the Owners of the Parent
Net Income Attributable to the Owners of the Parent Up 18 consecutive years 1,330 (¥100M) since the start of services 1,500 YoY +3.5% 1,000 1,286 500 0 FY2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 JGAAP IFRS 10
Slide 11: Full Year Revenue Breakdown
Full Year Revenue Breakdown (¥100M) 4,284 4,085 Marketing Solutions Business YoY +7.5% Advertising revenue grew. 2,830 3,042 +212 Consumer Business YoY -2.7% Negatively affected by new e-commerce strategy and special demand before the consumption tax hike in 2014. Other Businesses 1,048 -28 1,020 Yo
Slide 12: Our Primary Revenue Sources
Our Primary Revenue Sources Core businesses Investment-stage businesses Advertising Shopping Auctions Credit card Membership services 12
Slide 13: Factors for YoY Change in Full Year Operating Income
Factors for YoY Change in Full Year Operating Income Proceeded with upfront investments for future growth Core businesses (¥100M) + others *1 +107 -68 Investment *2 -31 -stage Enhancement of *3 businesses system infrastructure 1,964 1,972 FY2013 FY2014 *1 Excludes operating income/loss of Yahoo! Sho
Slide 14: Full Year Margin
Full Year Margin Margins are negatively influenced by consolidation of subsidiaries and by adoption of IFRSs, although the profitability of existing businesses is maintained. 60% Operating margin 46.0% 40% Ratio of net income attributable to 20% owners of the parent 31.1% 0% FY2002 2003 2004 2005 20
Slide 15: FY2014-4Q Financial Highlights
FY2014-4Q Financial Highlights 15
Slide 16: Executive Summary for 2014-4Q
Executive Summary for 2014-4Q Revenue 1,176 (¥100M) YoY +9.3% Operating income 524 (¥100M) YoY +9.8% Net income attributable to owners of the parent 329 (¥100M) YoY +3.3% Diluted EPS ¥5.79 YoY +3.4% Advertising-related revenue 693 (¥100M) YoY +8.4% Via smartphones 35.9% Paid search advertising 397 (
Slide 17: Quarterly Revenue Breakdown
Quarterly Revenue Breakdown (¥100M) 1,176 1,076 Marketing Solutions Business YoY +8.7% Display advertising revenue grew. 841 774 +67 Consumer Business YoY +5.4% Auctions-related revenue increased. 248 +13 262 Other Businesses 76 +25 102 YoY +33.6% FY2013 FY2014 Consolidation of YJ Card Corporation 4
Slide 18: Management Policy
Management Policy 18
Slide 19: Management Policy to be Implemented from FY2015 Onward
Management Policy to be Implemented from FY2015 Onward GROWTH Improving profitability utilizing big data Expanding usage of smartphone via applications INVESTMENT Aims to achieve FINANCE Continuous investments in sustainable growth credit card and shopping businesses, and Streamlining cost big data-
Slide 20: Growth Measures - Our Business Pillars
Growth Measures - Our Business Pillars Aim to achieve sustainable growth based on 3 pillars of our businesses Settlement Advertising ＋ e-Commerce ＋ and Finance 20
Slide 21: Growth Measures - Our Uniqueness and Competences
Growth Measures - Our Uniqueness and Competences -Higher targeting accuracy -More enhanced personalization Advertising -Unit price increase -Improving click through rate Big data e-Commerce Improving conversion rate Settlement and Finance Efficient acquisition of Enhancing quality new card members a
Slide 22: Past and Coming Three Years
Past and Coming Three Years The past 3 years The coming 3 years from FY2012 to FY2014 from FY2015 onward Expanded usage of Expanding usage of smartphone smartphone via applications 22
Slide 23: Usage Transition to Smartphone Applications
Growth Measures - Usage Transition to Smartphone Applications DUB breakdown by Number of smartphone DUBs devices (via applications and browsers) 57.6% accounts for nearly 60%. 47.8% 57.6％ Smartphone usage has grown 35.7％35.7% 47.8％ 21.8% favorably in the last 3 years. Others* We aim to expand smartp
Slide 24: Upfront Investment in Credit Card and Shopping
Upfront Investment in Credit Card and Shopping Credit Card Business Shopping Business Plan to allocate ¥4 billion in marketing expenses to expand card members number to 1.4 million - 1.6 million by the end of FY2015. A promotional campaign targeting *Members at each Yahoo! Premium members in fiscal
Slide 25: Investment in Big Data-related Operations
Investment in Big Data-related Operations Continue investing in technology and infrastructure, with the intention of enhancing profitability utilizing big data. *1 *2 Capital expenditures / Depreciation and amortization (¥100M) Depreciation and 減価償却費 amortization Approx. 300 Approx. 250 CAPEX expect
Slide 26: Investment in Big Data-related Operations
Investment in Big Data-related Operations ・Required data processing capacity and capability is expected to rise at an accelerating speed. ・Upfront investment for infrastructure technology development is necessary in order to control future expense growth. Expecting reduction Upfront investment Inves
Slide 27: Financial Measures – Reviewing Cost Structures
Financial Measures – Reviewing Cost Structures Streamlining costs by maximizing productivity of each employee, together with proceeding with necessary investment. Personnel expenses and Business commissions - YoY Changes Personnel Business commissions Year-on-year changes in +8.4％ personnel expenses
Slide 28: Key Performance Indicators
Key Performance Indicators 28
Slide 29: Page Views
Page Views Number of total monthly page views (yearly average) Via smartphones (100 million) YoY +10.7% 44.0％ 30.9％ 611 516 552 18.9％ FY2012 FY2013 FY2014 FY2012 FY2013 FY2014 29
Slide 30: DUB (Daily Unique Browsers)
DUB (Daily Unique Browsers) Number of DUBs (yearly average) Via smartphones (million) YoY +19.2% 54.6％ 43.1％ 74 62 30.8％ 53 FY2012 FY2013 FY2014 FY2012 FY2013 FY2014 30
Slide 31: Applications
Applications *1 Number of cumulative downloads (million) 270 YoY +70% Ranked as No.1 among domestic application 160 publishers in Japan, for the number of downloads. *2 (Excluding game applications) FY2013 FY2014 4Q 4Q *1 Cumulative numbers of downloads of iOS and Android applications published by Y
Slide 32: Annual Total Domestic e-Commerce Transaction Value
Annual Total Domestic e-Commerce Transaction Value Shopping + Auctions Shopping-related *1 Auction-related *2 (¥100M) 11,908 11,069 Increased by 7,532 +8.6％ 8,181 7.6% year on year. 3,537 +5.4％ 3,727 FY2013 FY2014 *1 Includes transaction values of “Yahoo! Shopping”, “Yahoo! Travel”, paid digital con
Slide 33: Quarterly Domestic e-Commerce Transaction Value YoY Growth Trend
Quarterly Domestic e-Commerce Transaction Value YoY Growth Trend Special demand before tax hike Auction-related 20% Shopping-related Affected by special demand before tax hike in the previous year 10% +5.1％ 0% New e-commerce strategies introduction -0.8％ FY2012 FY2013 FY2014 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
Slide 34: Core Businesses
Core Businesses Advertising Auctions Membership Services 34
Slide 35: Advertising-related Revenue
Advertising-related Revenue Annual Quarterly Paid search Display Paid search Display (¥100M) 2,498 (¥100M) 2,325 YoY 693 YoY 639 +7.4% +8.4% 817 +19.6％ 977 296 244 +21.0％ 1,508 1,520 394 +0.6％ 397 +0.8％ FY2013 FY2014 FY2013 FY2014 4Q 4Q 35 * The Company adopted IFRSs beginning with FY2014. Figures f
Slide 36: Quarterly Advertising-related Revenue YoY Growth Trend
Quarterly Advertising-related Revenue YoY Growth Trend ・Recovery trend seen in display advertising growth. ・Expecting revenue increase with new products utilizing big data, etc. 40% Paid search Display 30% +19.7% +21.0% +18.2% +19.2% 20% 10% +3.4% +1.7% +0.6% -2.1% 0% FY2013 FY2014 1Q 2Q 3Q 4Q 1Q 2Q
Slide 37: Quarterly Advertising-related Revenue via Smartphones
Quarterly Advertising-related Revenue via Smartphones ・Smartphone advertising revenue ratio expanded to 35.9%. ・Smartphone advertising revenue: ¥24.8 billion (YoY +46.0%) (¥100M) Smartphones Other devices Via smartphones 700 40% 600 30% 500 444 400 20% 300 200 10% 100 248 0 0% FY2013 FY2014 1Q 2Q 3Q
Slide 38: Yahoo! JAPAN Startup Page in Timeline View
Yahoo! JAPAN Startup Page in Timeline View Timeline view of Yahoo! JAPAN startup page for smartphones launched Infeed advertising expected to be highly profitable because of favorable profitability indicators of advertising. Infeed advertising Video advertising for reaches targeted smartphone* is au
Slide 39: History of Yahoo! JAPAN's Advertising Business
History of Yahoo! JAPAN’s Advertising Business Have been offering new Structural Changes in device mix advertising products continuously change and product mix Launched Yahoo! JAPAN startup page in FY2015 timeline view Yahoo! Premium DSP revenue expanding FY2014 Smartphone advertising revenue jumped
Slide 40: Core Businesses
Core Businesses Advertising Auctions Membership Services 40
Slide 41: Auction-related Transaction Value and Revenue
Auction-related Transaction Value and Revenue YoY Changes in Quarterly transaction value transaction value and revenue (¥100M) YoY change: revenue YoY change: transaction value 2,217 +5.1％ 1,952 2,090 1,920 0％ FY2014 1Q 2Q 3Q 4Q FY2014 1Q 2Q 3Q 4Q Affected by special demand before tax hike in the pr
Slide 42: Core Businesses
Core Businesses Advertising Auctions Membership Services 42
Slide 43: Yahoo! Premium Membership IDs
Yahoo! Premium Membership IDs Subscribers increasing through multiple acquisition channels. (¥10 thousand ID) *At fiscal year-end 987 1,077 919 768 784 FY2010 2011 2012 2013 2014 Acquisition through Acquisition through SoftBank started Y!mobile started 43
Slide 44: Investment-Stage Businesses
Investment-Stage Businesses Shopping 44 Credit Card
Slide 45: Shopping Transaction Value (Yahoo! Shopping + LOHACO)
Shopping Transaction Value (Yahoo! Shopping + LOHACO) Quarterly transaction value Quarterly YoY changes 30% (100M) FY2013 FY2014 Special demand before tax hike 20% 500 New e-commerce 10% strategies introduction 0% FY2013 FY2014 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q -10% Affected by special demand before 0 tax hik
Slide 46: Key Indicators at FY2014 End
Key Indicators at FY2014 End Number of store IDs *1 Monthly YoY 80 thousand → 280 thousand 3.6 times Number of items listed Monthly YoY 90 million → 160 million +68% Conversion rate of buyers to site visitors *2 Annual average grew by double digit year on year. *1 Number of corporate and individual
Slide 47: Purchasing Conversion Rate
Purchasing Conversion Rate Had been rising in the second half despite the negative impact of special demand before consumption tax hike in the previous year, thanks to price competitiveness and quality of services improvement. FY2013 FY2014 Achieved double digit growth compared with the previous yea
Slide 48: Number of Buyers and Average Unit Price
Number of Buyers and Average Unit Price Although the average unit price declined in reaction to the special demand before tax hike, number of buyers increased. Number of buyers Average unit price Mid-single-digit growth Decline FY2013 FY2014 FY2013 FY2014 4Q 4Q 4Q 4Q 48 * Number of buyers and averag
Slide 49: Promotional Activities to Increase Appeal of Shopping Services
Promotional Activities to Increase Appeal of Shopping Services Promotional campaigns giving Get 5 times more T-point if you additional points to buyers were are Yahoo! Premium member and purchase at Yahoo! Shopping. implemented. Monthly purchase value of buyers eligible for promotional campaigns +19
Slide 50: Progress after the New Strategy Implementation
Progress after the New Strategy Implementation The new strategy is leading to increase in number of buyers. More Tougher products competition Improved price New strategy competitiveness and quality implemented in Oct. 2013 More Advertising Attractive platform sellers -related for buyers revenue Impr
Slide 51: Investment-Stage Businesses
Investment-Stage Businesses Shopping 51 Credit Card
Slide 52: Overview of YJ Card Corporation
Overview of YJ Card Corporation Company name: YJ Card Corporation Shareholders: Yahoo Japan Corporation (65%) SoftBank Payment Service Corp. (35%) History: June 2014 Announced purchase of shares of KC Co., Ltd. Jan. 2015 Completed purchasing 65% of shares and converted to subsidiary Jan. 2015 Change
Slide 53: Services
Services Started offering Started offering new SoftBank Card Yahoo! JAPAN Card in March 2015. Card issuer: SoftBank Payment Service Corp. in April 2015. Collaboration between YJ Card Corporation offers Yahoo Japan Corporation and YJ Card Corporation automatic charge function of prepaid card 53
Slide 54: Privileges for Yahoo! JAPAN Card Members
Privileges for Yahoo! JAPAN Card Members Offers convenient and satisfying shopping experience Product Yahoo! JAPAN Card (Card issuer: YJ Card Corporation) Brand Visa, MasterCard, JCB Annual fee ¥0 for life ・1% for every use of Yahoo! JAPAN Card Points 3% for every purchase on Yahoo! Shopping and LOH
Slide 55: T-Point Issue Rate
T-Point Issue Rate More and more points are given according to Yahoo! JAPAN services. Store points are given for x1 purchases on Yahoo! Shopping to x15 If users are x1 x4 Yahoo! Premium members to x15 On purchases through smartphones and tablets on 5,15, 25th of each month x1 x4 x4 to x15 On purchas
Slide 56: Offers Attractive Services to Stores
Offers Attractive Services to Stores Settlement fee is 3.00% on purchases on No other fees such as Yahoo! Shopping with monthly due, data Yahoo! JAPAN Card processing charges, *Settlement fee charged with other etc. required. credit cards: 3.24％ 56
Slide 57: Promotion Activities for Acquiring Members – Collaborating with Shopping Business
Promotion Activities for Acquiring Members –Collaborating with Shopping Business On shopping cart ・Takes as little as 2 minutes to become a card member ・Expanding promotions to other services on Yahoo! JAPAN Users will be given up to * 5,000 points. ・On subscription: 3,000 points ・On the first usage
Slide 58: Promotion Activities for Acquiring Members – Utilizing Big Data
Promotion Activities for Acquiring Members –Utilizing Big Data Marketing measures as being a big data company (Example) Promotional email sent from Yahoo! Shopping Predict users’ potential purchasing Encourage users with high frequency and behavior utilizing big data high purchase value to apply for
Slide 59: Expected Contribution to Other Businesses of Yahoo! JAPAN
Expected Contribution to Other Businesses of Yahoo! JAPAN e-Commerce Advertising ・Giving more T-POINTS to buyers More accurate ・Lowest settlement targeting fee rate for stores Big data Revenue increase in settlement fees + settlement data Credit card business 59
Slide 60: Progress after Start
Progress after Start Both Yahoo! JAPAN and SoftBank card members growing favorably. Yahoo! JAPAN Card SoftBank Card 60
Slide 61: Business Results Supplemental Information
Business Results Supplemental Information P. 62 FY2014 Business Results P. 70 FY2014-4Q Business Results P. 83 Business Data P. 85 Organization, Personnel and Affiliated Companies Yahoo Japan Corporation adopted International Financial Reporting Standards (IFRSs) beginning with the first quarter of
Slide 62: FY2014 Business Results
62 FY2014 Business Results YAHOO! JAPAN
Slide 63: FY2014 Statements of Income
FY2014 Statements of Income Increase/ FY2013 FY2014 Change decrease Revenue (¥100M) 4,085 4,284 199 4.9％ Cost of Sales (¥100M) 758 855 96 12.7% Gross Profit (¥100M) 3,326 3,429 103 3.1% SG&A and others (¥100M) 1,362 1,457 95 7.0% Operating Income (¥100M) 1,964 1,972 7 0.4% Other Non-operating Income
Slide 64: FY2014 SG&A and Other Income/Expenses Breakdown
FY2014 SG&A and Other Income/Expenses Breakdown Composition Increase/ FY2013 FY2014 Ratio Change Major Factors for YoY Changes (¥100M) decrease Personnel Expenses 456 486 33.4% 29 6.4% Number of employees reached 7,034, up 743 (11.8%) Business Commissions 167 181 12.4% 14 8.4% Increase of operations
Slide 65: FY2014 Analysis of Operating Income Increase/Decrease
FY2014 Analysis of Operating Income Increase/Decrease (¥100M) Revenue 2,200 increased 199 2,100 Impairment Cost of Sales Losses increased Depreciation decreased 2,000 96 and 12 Personnel Amortization Expenses Content increased Provider Lease and Others increased 31 Fees Utility Expenses increased FY
Slide 66: FY2014 Statements of Financial Position
FY2014 Statements of Financial Position (¥100M) Increase/ Increase/ 2014/3/31 2015/3/31 2014/3/31 2015/3/31 decrease decrease <Assets> <Liabilities> Current Assets 6,587 7,418 831 Current Liabilities 2,183 2,397 214 Cash and Cash Equivalents 4,823 5,039 216 Trade and Other Payables 1,425 1,589 164 *
Slide 67: FY2014 Statements of Cash Flows
FY2014 Statements of Cash Flows Major Items FY2014 Major Factors for Changes (¥ 100M) Increase/decrease Operating Activities 1,262 Income before Income Taxes 2,082 Operating 1,262 Depreciation and Amortization 169 Activities Increase/Decrease in Trade and Other Receivables/Payables -67 Incremental R
Slide 68: FY2014 Investment Records
FY2014 Investment Records Total amount of investments (1) : approx. 75 billion yen Major investments Amount of Ratio of Companies Date investment voting rights (¥100 Million) (1) BOOKOFF CORPORATION LIMITED May 2014 98 15.02% Synergy Marketing, Inc. Sept. 2014 89 94.54% Carview Corporation (2) Dec.
Slide 69: Comparison of Main Line Items of Statements of Income
Reference: Comparison of Main Line Items of Statements of Income for the FY2013 ended March 31, 2014, under IFRSs and JGAAP (¥ 100M) JGAAP IFRSs The Major Changes Net Sales 3,862 Revenue 4,085 TACs (Traffic Acquisition Costs) in advertising and commissions for settlement and others are presented on
Slide 70: FY2014 Quarterly Business Results
FY2014 Quarterly Business Results 70
Slide 71: FY2014-4Q Statements of Income
FY2014-4Q Statements of Income Increase/ 2013/4Q 2014/4Q Change decrease Revenue (¥100M) 1,076 1,176 99 9.3% Cost of Sales (¥100M) 205 234 28 13.6% Gross Profit (¥100M) 870 942 71 8.2% SG&A and others (¥100M) 393 418 24 6.3% Operating Income (¥100M) 477 524 46 9.8% Other Non-operating Income and Exp
Slide 72: FY2014-4Q SG&A and Other Income/Expenses Breakdown
FY2014-4Q SG&A and Other Income/Expenses Breakdown Composition QoQ YoY (¥100M) 13/4Q 14/3Q 14/4Q Ratio Major Factors for YoY Changes Change Change Personnel Expenses 127 118 141 33.8% 18.9% 11.2% Number of employees reached 7,034, up 743 (11.8%) Business Commissions 45 43 45 10.9% 5.4% -0.7% Sales P
Slide 73: FY2014-4Q Analysis of Operating Income Increase/Decrease (YoY)
FY2014-4Q Analysis of Operating Income Increase/Decrease (YoY) (¥100M) Revenue 600 increased 99 Advertising Impairment Costs 550 Losses decreased Cost of Sales decreased 6 increased Personnel 7 28 Expenses Depreciation Others increased Sales increased 500 and 14 Promotion 6 Amortization Costs increa
Slide 74: FY2014-4Q Statements of Cash Flows
FY2014-4Q Statements of Cash Flows Major Items FY2014-4Q Major Factors for Changes (¥100M) Increase/decrease Operating Activities 569 Income before Income Taxes 525 Operating 569 Depreciation and Amortization 47 Activities Increase/Decrease in Trade and Other Receivables/Payables 13 Increase/Decreas
Slide 75: Business Segment Breakdown
Business Segment Breakdown Marketing Solutions Business ・Advertising: Paid search advertising “Sponsored Search” Display advertising (“Yahoo! Display Ad Network” (YDN), Premium advertising) ・Business Services: Data Center-related, Affiliate-related, Yahoo! Real Estate, CRM-related, Indival, Yahoo! W
Slide 76: FY2014-4Q Highlights – Marketing Solutions Business
FY2014-4Q Highlights – Marketing Solutions Business ■ Paid search advertising [Sponsored Search] - Smartphone advertising revenue expanded substantially year on year due to increased search volume via smartphones. On the other hand, PC advertising revenue decreased compared with the same quarter las
Slide 77: FY2014-4Q Highlights – Consumer Business
FY2014-4Q Highlights – Consumer Business ■ Auction-related - Transaction value of YAHUOKU! has kept growing compared with the same quarter last year. In particular, transaction value via smartphones grew. - Revenue increased year on year. ■ Shopping-related - In Yahoo! Shopping, the number of stores
Slide 78: Advertising Products
Advertising Products Main Main Fee Placement Advertising Products Advertiser Format Calculation Pages Base Paid Search Search results “Sponsored Search” Text Major Advertising pages Per-click rate corporations (Performance-based*) Small and Text medium-sized “Yahoo! Display Ad companies Network”(YDN
Slide 79: Revenue Trends by Advertising Products
Revenue Trends by Advertising Products (¥ 100M) 639 578 605 621 693 Total Advertising Revenue 296 700 244 223 248 209 600 109 181 114 131 147 500 135 114 Display 400 95 92 101 YDN and Others Premium 300 Paid Search 200 394 368 382 372 397 100 0 '14/1-3 4-6 7-9 10-12 '15/1-3 The Company adopted IFRSs
Slide 80: Paid Search Advertising Revenue by Industry
Paid Search Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease Recruitment and Human Resources Real Estate Finance/Insurance Fashion/Accessories Foodstuffs/Beverages/Cigarettes Travel/Transportation 13/4Q 14/1Q 14/2Q 14
Slide 81: YDN Advertising Revenue by Industry
YDN Advertising Revenue by Industry Industries with large year-on-year increase Foodstuffs/Beverages/Cigarettes Education/Qualification Health and Beauty Services/Goods 13/4Q 14/1Q 14/2Q 14/3Q 14/4Q Finance/Insurance 21.6% 21.9% 18.9% 18.4% 15.9% Foodstuffs/Beverages/Cigarettes 7.6% 10.0% 8.8%
Slide 82: Premium Advertising Revenue by Industry
Premium Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease Broadcasting Real Estate/Construction Precision Equipment (Cameras/Clocks/Digital Cameras) Foodstuffs Education/University Beverages/Cigarettes 13/4Q 14/1Q 14/2
Slide 83: Quarterly Business Data (1)
Quarterly Business Data (1) YoY Indicator (Quarterly average) Unit 2013/4Q 2014/1Q 2014/2Q 2014/3Q 2014/4Q Change Number of total monthly page views millions 56,502 59,468 62,483 60,561 61,969 9.7% Number of total monthly smartphone page views (1) millions 20,590 23,788 26,903 27,320 29,454 43.0% Nu
Slide 84: Quarterly Business Data (2)
Quarterly Business Data (2) YoY Indicator (Quarterly total) Unit 2013/4Q 2014/1Q 2014/2Q 2014/3Q 2014/4Q Change 100 Auction-related transaction value (1) * millions 1,988 1,952 1,920 2,217 2,090 5.1% of yen 100 Shopping-related transaction value (2) * millions 968 842 895 1,028 961 -0.8% of yen 100
Slide 85: Organization Chart of Yahoo Japan Corporation
Organization Chart of Yahoo Japan Corporation As of April 1, 2015 Board of Board of President & CEO Auditors Directors SEVP/COO SEVP/CFO Media Company System Management Internal Audit CEO Office (801) Group (926) Office Marketing Solutions Data & Science People Development Solutions Group Company (1
Slide 86: Number of Directors and Employees
Number of Directors and Employees (at the End of Quarter) (Number of People) 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 12/3 12/6 12/9 12/12 13/3 13/6 13/9 13/12 14/3 14/6 14/9 14/12 15/3 Directors and Auditors of 18 14 20 31 35 30 33 31 30 30 38 33 33 Subsidiaries Employees of 1,288 1,373 1,491 1,
Slide 87: Consolidated Subsidiaries and Associates
Consolidated Subsidiaries and Associates (as of March 31, 2015) Major consolidated subsidiaries at the end of FY2014-4Q Carview Corporation FirstServer, Inc. GYAO CORPORATION IDC Frontier Inc. Indival, Inc. Netrust, Ltd Synergy Marketing, Inc. ValueCommerce Co., Ltd. YJ Capital I
Slide 88: Yahoo Japan Group IR information
Yahoo Japan Group IR information is available at : http://ir.yahoo.co.jp/en/ 88