Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Day (2019)
23 slides from Anheuser-busch Inbev Sa/nv's investor day presentation, 2019
Slide 1: Anheuser-Busch InBev Investor Seminar 2019
Anheuser-Busch InBev Investor Seminar 2019 ABInBev
Slide 2: Legal Disclaimer
Legal Disclaimer Certain statements contained in these presentations that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future filings of the C
Slide 3: Classic Lager: Super Premium, Premium
CLASSIC LAGER Super Premium Premium
Slide 4: Meet Peter Van Overstraeten
Slide 5: US Commercial Priorities
US COMMERCIAL PRIORITIES 1 EXPAND CORE PLUS 2 LEAD & DEVELOP SUPER PREMIUM 3 DISRUPT PREMIUM 4 STABILIZE SHARE OF MAINSTREAM 5 CAPTURE GROWTH BEYOND BEER
Slide 6: Stella Artois
Slide 7: Stella Artois is an awareness icon
STELLA ARTOIS IS AN 90% REM matt AWARENESS
Slide 8: Stella Artois is respected for quality and sophistication
QUALITY STELLA ARTOIS IS RESPECTED FOR ITS | QUALITY AND SOPHISTICATION 2.5X CLOSEST COMPETITOR cl s SOPHISTICATION f : : > - Vs Vi rs © fy 9 ty
Slide 9: P4W penetration: Stella Artois has a broad consumer base
P4W PENETRATION, LAST 52 WEEKS. STELLA ARTOIS HAS A BROAD rs CONSUMER BASE MODELO. STELLA ARTOIS r PROGRAM; SEPT 21Gb
Slide 10: Shopper frequency: the opportunity is in driving frequency
SHOPPER FREQUENCY 52W (ABOVE CORE BRANDS} THE 88 OPPORTUNITY 7 19 IS IN DRIVING FREQUENCY STELLA CORONA, MODELO HEINEKEN ULTRA ARTOIS ‘SOURCE: KANTAR WILLVUARD SROWW ECT PCW PENETRATION, LASTS2 WEEKS
Slide 11: Job to be done: evolve Stella to more special moments
JOB T0 BE DONE: EVOLVE STELLA FROM A BRAND FOR SPECIAL OCCASIONS ONLY 10 A BRAND THAT MAKES MORE MOMENTS SPECIAL
Slide 12: Approachability
APPROACHABILITY RELATABILITY. | OCCASIONS
Slide 13: Super Bowl 2019: Change up the usual
_ SUPERBOWL 2019 CHANGE UP THE USUAL, MAN. ‘STELLA (ALTO) StellaArtois.com/DoGood
Slide 14: Carrie Bradshaw and The Dude
CARRIE BRADSHAW SEX AND THE CITY THE DUDE THE BIG LEBOWSKI OP ass NYC CHIC CALIFORNIA COOL
Slide 15: Super Bowl campaign results
1. Clean water access to >300,000 people 2. 3rd most talked about brand in SB and #1 gainer in followers among AB brands 3. Nearly 11 billion impressions, bringing us in the same range as iconic Budweiser 4. 3x the mentions and video views vs, last year 5. 5x the PR story coverage
Slide 16: What's Next?
90 WHAT'S NEXT?
Slide 17: Stella Artois dollar share of beer, summer
‘SOURCE: WH TOTAL US - MULE Stella Artois Dollars ‘> Share of Beer SUMMER ap 4 Wioeks corr 140 1.30 120 140 1.00 0.60 0.80
Slide 18: This summer we want to give consumers permission to drink Stella Artois
Slide 19: Miami visual: Change up the usual
MIAMI VISUAL 7: COOL POOL PARTY WITH A GRILL IN SCENE OR OSCAR ISAAC AT A GRILL, FISH ARE COOKING ON THE GRILL CHANGE UP THE USUAL 19
Slide 20: Summer weeknight meals with Stella Artois
noe Subscribe | Follows FSA ga PY ash aoe tone Beate [imate you noting tor? TQ. This Summer, make the most of your weeknight | meals. Reimagine some of your favorite Summer elie -D \AE dinner recipes with these quick one-ingredient upgrades from Stella Artois. iI
Slide 21: Does the focus on approachability work?
Slide 22: Significant increases across all key brand health metrics since Super Bowl
SIGNIFICANT INCREASES IN TRAJECTORY ACROSS ALL KEY BRAND HEALTH METRICS SINCE SUPER BOWL. SHOPPER FREQUENCY P4W PENETRATION CONSIDERATION WORTH CHANGE VS LY RM CHANGE VS LY RGM CHANGES LY RM CHANGE VSLY
Slide 23: Thank you