Societe Bic Sa · EURONEXT:BB
Societe Bic Sa — BIC — Investor Presentation (October 2025)
53 slides from Societe Bic Sa's investor presentation, Oct 29, 2025
Slide 1: Investor Presentation
Investor Presentation October 2025
Slide 2: BIC at a Glance
BIC at a Glance A consumer-centric brand, meeting rapidly changing needs A world leader in creative • 27 million BIC products bought daily, driven by value and strong brand expression, lighters and shavers • BIC is successfully expanding into new segments to meet new needs One of the most recognized
Slide 3: BIC Key Financial Figures in 2024
BIC Key Financial Figures in 2024 15.6% >13,000 €2,197m €343m Adjusted EBIT Team members Net Sales Adjusted EBIT1 Margin1 €6.15 €271m €189m €218m Shareholder Adjusted EPS1 Free Cash Flow2 Net Cash Position Return3 2024 Key Figures 2 Before acquisitions and disposals 1 See glossary in appendix 3 Shar
Slide 4: BIC's Horizon Strategic Plan
BIC’s Horizon Strategic Plan Expand total Leverage addressable Capitalizing on innovation BIC’s unique markets in fast- capabilities and growing segments, identity, consumer- global centric brands and and apply enhanced manufacturing commercial market reach excellence execution The Horizon strategic
Slide 5: BIC's Capital Allocation Policy
BIC’s Capital Allocation Policy Sustainable Growth and Shareholder Return 1. 2. 3. 4. Investments Targeted Ordinary Share Into operations Acquisitions Dividend Buyback (CAPEX) On Payout Regular Approx. average ratio in the program €100m per approx. range of (up to year €100m 40-50% of €40m) per year
Slide 6: Sustained Shareholder Remuneration
Sustained Shareholder Remuneration 218 in million euros 210 Ordinary Dividend1 €3.08 for 2024 fiscal year 59 60 167 134 40 40 117 120 40 2024 Payout 7 39 50% ratio2 39 119 127 110 110 95 81 up to 2025 Share €40m buyback program 2020 2021 2022 2023 2024 2025e Ordinary Exceptional Share Exceptional di
Slide 7: 2025 Outlook
2025 Outlook1 Net sales growth Free Cash Flow at constant Adjusted EBIT expected to be currency expected margin expected to around €210 to be in the range be around 13.7% million of -1% to -1.5% 1 As of October 29, 2025. Including US tariffs 7
Slide 8: BIC in a nutshell
BIC in a nutshell
Slide 9: In tune with the times
In tune with the times Launch of the BIC® Cristal, the first high quality ballpoint pen International expansion in Europe, Latin Acquisition of Acquisition of Acquisition of America, Africa First BIC® First BIC® One- graphite, correction correction and North America lighter piece shaver coloring and
Slide 10: FY 2024 Net Sales Breakdown
FY 2024 Net Sales Breakdown By Division By Geography Human Expression 37% 37% 32% North America Europe Flame for Life 37% Blade Excellence 25% 19% Latin America 8% Middle 4% East & Africa Asia & Oceania Other products 1% 10
Slide 11: BIC's Global Manufacturing Footprint
BIC’s Global Manufacturing Footprint1 23 factories across 5 continents Human Expression Flame For Life Blade Excellence Advertising & Promotional products >90% of net sales are from products 1as of December 31, 2024 manufactured in BIC’s own factories 11
Slide 12: Worldwide Leadership Positions
Worldwide Leadership Positions Human Expression Flame For Life Blade Excellence #2 in total Stationery (~9% market share in value1) #2 in One-Piece Shavers #1 in branded Lighters (~24% market share in value1) #1 in Ball Pens (<50% market share in value1) #1 Correction #3 in total wet shave market (~
Slide 13: Human Expression
Human Expression BIC’s leadership position in Stationery BIC Global Rank: #2 with ~9% share Europe North America #1 #2 #1 #2 >10% <10% <30% >10% Latin America #1 #2 >20% ~10% Asia & Oceania Middle East (including India) and Africa 2024 net sales #1 #2 #1 ~10% #8 <2% ~10% <5% €814m +2.9% at CC1 1 on
Slide 14: Human Expression: BIC's addressable markets
Human Expression: BIC’s adressable markets Writing & Coloring Arts & Skin Digital Instruments Crafts Creative Expression Total Addressable Markets €20.2bn €11.6bn €7.7bn €6.6bn “Do it Yourself” Projection +5.8%1 +4.4%1 expected to grow to +6.6%1 CAGR 2023-2027 CAGR 2022-2027 €1.3bn in 2035 CAGR 2022
Slide 15: Core Writing Instruments: From classic to added-value products
Core Writing Instruments: From classic to added- value products France – Modern Mass Market – in € per unit1 4.00 2.94 2.41 1.91 1.51 1.56 1.21 0.30 0.66 Cristal medium M10 Illusion 4C medium Atlantis Gelocity Quick 4C Shine 4C Velours Cristal Renew dry with refills 1 as of February 2025 15
Slide 16: Flame For Life
Flame For Life BIC’s leadership position in Lighters BIC Global Rank: #1 with <50% share1 Europe North America #1 >30% >65% Latin America #1 >60% Middle East and Africa Asia & Oceania 2024 net sales <10% (including India) €810m <10% (0.9)% at CC1 Source: Market share in value excluding Asia, BIC est
Slide 17: Flame for Life: BIC's addressable markets
Flame for Life: BIC’s addressable markets Tobacco Selected Usages Non-tobacco Usages Candles Barbecues Gas oven Total Addressable $7.1bn1 $6.8bn2 $6.4bn3 More than 2/3 of Markets Developed and Developing countries households are equipped with a Projection +2.2% +6.5% +8.0% stove, out of which CAGR 2
Slide 18: Flame for Life: Breakdown of Flame Usages
Flame for Life: Breakdown of Flame Usages United States Brazil 20% 22% 34% 8% 17% 55% 15% 29% Smoking Candles & incense Barbecue, gas stove and gas oven Others (campfire, chimney, etc.) Source: Ipsos / U&A (Usage & Attitudes) study 2021 18
Slide 19: Flame for Life: Towards a more value-added portfolio
Flame for Life: Towards a more value-added portfolio 350 300 250 Index 100 vs J6/J261 200 200 150 120 110 100 95 80 J5/J25 J5/J25 J6/J26 J6/J26 J6/J26 J38W DJEEP U140 J6/J26 U110 U160 STANDARD SLEEVE STANDARD SLEEVE LICENCE EZ REACH MEGALIGHTER PERSONALIZED MEGALIGHTER EZ LOAD 1 2025 list price in F
Slide 20: Blade Excellence
Blade Excellence BIC’s leadership position in Shavers BIC Global Rank: #3 in total wet shave with ~7% share1 #2 in One-Piece Shavers with ~24% share North America Europe #1 #3 #1 #3 >50% <10% >60% ~6% Latin America #1 #2 >70% >10% Middle East and Africa Asia & Oceania 2024 net sales #1 #2 (including
Slide 21: Blade Excellence: BIC's addressable markets
Blade Excellence: BIC’s addressable markets Total Wet Breakdown Shave market By Segments Double Edge Total Addressable €12.8bn 1% Markets One Piece Projection +4.6% 39% CAGR 2023-2027 Refillable 60% Growth Drivers Hygiene Beauty / Style Care/ premiumization Brands Source: Euromonitor 2023 21
Slide 22: BIC's value for money portfolio
BIC’s value for money portfolio1 Women’s shaver range Men’s shaver range Venus Extra Smooth 5 $4.74 Sensor 5 $4.99 Venus Comfort Glide 3 $3.49 BIC Flex 5 $2.99 BIC Soleil Glide 5 $3.47 Mach 3 $2.17 BIC Soleil Escape 3 $2.57 BIC Flex 4 $2.00 Venus Miami Sunset 3 $2.33 BIC Flex 5 Hybrid $1.93 Schick H
Slide 23: BIC's B2B business offering shaving solutions to other brands
BIC’s B2B business, created in 2021, offering shaving solutions to other brands Offering a large variety of Aimed at leveraging: customizable products: • Components • BIC's leadership (like cutting-edge blade heads position and a diverse range of razor handles) • BIC’s manufacturing • Turnkey servic
Slide 24: Tangle Teezer: a Fast-Growing and Premium Detangling Haircare Brand
Tangle Teezer®: a Fast-Growing and Premium Detangling Haircare Brand Large & fast-growing €4.5bn total addressable market +10% CAGR1 >20% Omni-channel distribution model eCommerce from direct sales Comprehensive product range #1 share in the UK2 with strong brand recognition #4 share in the US2 Broa
Slide 25: A Comprehensive Product Range with a Global Footprint
A Comprehensive Product Range with a Global Footprint Diversified product range1 A truly global brand1 c.10% c.75% UK Core Detangling c.40% FY 2024 USA c.30% Europe Net Sales >€70m c.10% c.20% c.15% On-the-Go Rest of Styling, Blow-drying, World Pet Care & others 1 2024 Net Sales 25
Slide 26: Net Sales Performance Q3 & 9M 2025
Net Sales Performance Q3 & 9M 2025
Slide 27: Q3 2025 Key Takeaways
Q3 2025 Key Takeaways • Soft performance in Q3 with net sales growth at +0.3% at constant currency and -3.3% excluding Tangle Teezer • In the US, net sales declines in shaver and lighter categories were partially offset by strong growth in core stationery • In other regions, solid performance of val
Slide 28: Q3 2025 Net Sales Evolution
Q3 2025 Net Sales Evolution Change at constant currency: +0.3 % €540m €19m €519m €18m €22m (3.3) pts +3.6 pts (4.2) pts Q3 2024 Change on a Tangle FX Q3 2025 Net Sales comparative basis Teezer impact Net Sales 28
Slide 29: 9M 2025 Net Sales Evolution
9M 2025 Net Sales Evolution Change at constant currency: (1.6) % €1,679m €65m €1,595m €91m €58m (5.4) pts +3.8 pts (3.4) pts 9M 2024 Change on a Tangle FX 9M 2025 Net Sales comparative basis Teezer impact Net Sales 29
Slide 30: Q3 Performance - Human Expression
Q3 Performance - Human Expression in million euros Q3 2024 Q3 2025 Robust performance Continued competitive during the Back-to- pressure in Latin America, Net Sales 200 192 School season in North despite improvement in America Brazil Change as reported (7.0) % (4.0)% Change on a comparative Europe (
Slide 31: Q3 Performance - Flame for Life
Q3 Performance - Flame for Life in million euros Q3 2024 Q3 2025 Europe Improvements in US market trends, but Strong growth in value- Net Sales 192 175 performance remained added lighters more than challenging offset by soft performance Change as reported (4.3) % (8.8)% in several countries Change o
Slide 32: Q3 Performance - Blade Excellence
Q3 Performance - Blade Excellence in million euros Q3 2024 Q3 2025 Continued growth in Poor performance in North Europe due to further Net Sales 142 146 America with a declining US distribution gains and shavers’ market value-added products Change as reported +2.1% +2.6% Change on a comparative Robu
Slide 33: Corporate Social Responsibility & Sustainable Development
Corporate Social Responsibility & Sustainable Development
Slide 34: BIC's Sustainable Development Journey
BIC’s Sustainable Development Journey 2009 Became first stationery manufacturer to 2018 1994 receive the “NF 2016 Launched the 2022 Conducted Environnement” Created the Writing the Announced our first life (NF400 Writing BIC Future, greenhouse gas cycle product Instruments) Corporate Together emissi
Slide 35: BIC's Long-lasting Products with Low Environmental Impact
BIC’s Long-lasting Products 13 with Low Environmental Impact Up to 13 shaves with a BIC® Flex 5 shaver 3km Up to 3 kilometers of writing for a BIC® Cristal®1 3,000 17 Up to 3,000 flagship products in the flames for a BIC® range have earned BIC® Maxi lighter the NF Environnement ecolabel BIC® Ecoluti
Slide 36: BIC's ESG Program and Objectives
BIC’s ESG Program and Objectives1 85% 81% BIC’s Greenhouse Gas (GHG) Emission reduction targets of all consumer plastic packaging is reusable, recyclable, or compostable of BIC sites with zero lost-time incident for 20302 Target: zero accidents across all operations Target: reach 100% reus., recycl.
Slide 37: Detailed Sustainability targets
Detailed Sustainability targets We have set a number of targets to help us achieve our sustainability commitments. The below table provides a snapshot of our progress towards these targets. Baseline Target Our Commitments Target 2024 Actual Result vs. Target Year Year 100% of cardboard packaging fro
Slide 38: BIC's Global Memberships and ESG Ratings
BIC’s Global Memberships and ESG Ratings1 CDP Score: • “B for Climate” UN Global Compact MSCI Rating: • “AAA” French Business Climate Pledge ISS ESG Corporate Rating: member • “C+” S&P Global ESG Score: • ”48” 1 Updated as of February 2025 38
Slide 39: Governance
Governance
Slide 40: A Family-Controlled Company with Solid Corporate Governance
A Family-Controlled Company with Solid Corporate Governance Shareholding Board of Executive Structure Directors Committee 1% 31% 12 40% 8 38% 51% Directors Independents1 Members Women 17% Bich family 60% 6 7 Société Direct Free Treasury Women1 Nationalities Nationalities M.B.D. holding Float Shares
Slide 41: Board of Directors (at the end of September 2025)
Board of Directors (at the end of September 2025) Non- Executive Chief Executive Committees Directors Chair Officer Nominations, Remuneration Independent director Governance and CSR Chair of Director representing Audit (C) the employees Édouard Bich Rob Versloot committee (C) Albert Baladi Geoffroy
Slide 42: Executive Committee (at the end of September 2025)
Executive Committee (at the end of September 2025) Rob Versloot Alina Asiminei David Cabero Chief Executive Officer Chief Commercial Officer, Group Category Leader, International Stationery François Clément- Gary Horsfield Haven Cockerham Grandcourt Group Supply Chain Officer Chief Commercial Office
Slide 43: Appendix
Appendix
Slide 44: Group Figures
Group Figures in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Net Sales 539 638 1,177 560 526 2,263 522 618 1,139 540 517 2,197 478 598 1,077 519 YoY change as reported +4.5% +4.4% +4.4% (3.4) % (0.1) % +1.3% (3.2) % (3.2) % (3.2) % (3
Slide 45: Group Quarterly Figures by Geography
Group Quarterly Figures by Geography in million euros Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 Q3 25 Europe Net Sales 160 212 175 150 698 168 226 183 YoY change as reported +5.8% +5.0% +2.6% +6.0% +4.8% +4.7% +6.6% +4.6% YoY change on a comparative basis +10.1% +7.7% +2.7% +7.0% +6.8% (3.5) % (0.2)
Slide 46: Human Expression
Human Expression in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Net Sales 177 283 460 215 171 846 174 279 453 200 162 814 153 253 406 192 YoY change as reported +5.4% +4.9% +5.1% (4.7) % (2.7) % +0.8% (2.0) % (1.5) % (1.7) % (7.0) % (
Slide 47: Flame For Life
Flame For Life in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Net Sales 228 206 434 200 217 852 207 195 402 192 216 810 172 183 354 175 YoY change as reported +0.9% (1.8) % (0.4) % (7.3) % (1.1) % (2.3) % (9.4) % (5.2) % (7.4) % (4.3)
Slide 48: Blade Excellence
Blade Excellence in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Net Sales 125 144 268 139 129 537 132 139 271 142 130 543 145 157 302 146 YoY change as reported +9.9% +13.3% +11.7% +4.9% +4.4% +8.0% +6.2% (3.6) % +1.0% +2.1% +0.6% +1.
Slide 49: Other Products
Other Products in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Net Sales 8 6 14 6 9 29 8 5 14 7 9 30 9 5 14 7 YoY change as reported +6.8% +13.2% +9.4% +2.9% +14.6% +9.3% +2.3% (6.0) % (1.2) % +0.5% +9.1% +2.2% +4.6% (0.9) % +2.4% +2.0
Slide 50: Unallocated Costs
Unallocated Costs in million euros H1 23 FY 23 H1 24 FY 24 H1 25 EBIT (42) (85) (44) (85) (42) Adjusted EBIT (42) (85) (45) (85) (43) 50
Slide 51: Capital and Voting Rights
Capital and Voting Rights As of June 30, 2025, the total number of issued shares of Société BIC is 41,621,162 shares, representing: • 58,342,007 voting rights • 57,941,174 voting rights excluding shares without voting rights Total number of treasury shares held at the end of June 2025: 400,833 51
Slide 52: Glossary
Glossary • Adjusted: Adjusted means excluding non-recurring items • Constant currency basis: Change at constant currency figures are calculated by translating the current year figures at prior year average exchange rates • Comparative basis: Change at constant currencies and constant perimeter • EBI
Slide 53: Disclaimer
Disclaimer This document contains forward-looking statements. Although BIC believes its estimates are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risk Factors and Management” of BIC’s 2