Senco Gold Limited · NSE:SENCO
Senco Gold — Q3 FY25 Earnings Presentation
51 slides from Senco Gold's earnings presentation, Feb 13, 2025
Slide 1: Stock exchange intimation letter
Ref: SEC/SE/94/2024-25 Date:14th February, 2025 The Manager- Listing The Manager – Listing The National Stock Exchange of India BSE Limited Limited Corporate Relationship Department “Exchange Plaza”, Bandra – Kurla Complex, Phiroze Jeejeebhoy Towers, Bandra (EAST), Mumbai – 400051 Dalal Street, Mumb
Slide 2: Senco Gold Limited Investor Presentation Q3 & 9M-FY25 Results
India’s 2nd Most Trusted* & 2nd Most Desired Jewellery Brand** *4th year in a row ** as per TRA report 2024 Senco Gold Limited Investor Presentation Q3 & 9M-FY25 Results 13th February 2025 BSE – 543936 NSE - SENCO Bloomberg – SENCO:IN Investor Presentation
Slide 3: Disclaimer
Disclaimer This presentation has been prepared for general information purposes in respect of Senco Gold Limited (“Company”) together with its subsidiaries, as applicable (together, with the Company, the “Group”) only, without regard to any specific objectives, suitability, financial situations and
Slide 4: Index
Index 01 Company Overview (4-11) 02 Investment Highlights (12-35) 03 Business Strategies (36-38) 04 Financial Information (39-50) Investor Presentation 3 3
Slide 5: Company Overview
01 Company Overview Investor Presentation 4
Slide 6: Value Systems
Guiding Pillars That Define Senco Gold & Diamonds Trust and Transparency Vision India’s most trusted jewellery brand and a Best Business Practices and leading accessory & lifestyle partner. Processes Mission • To delight our valuable customers and fulfil their lifestyle needs and desires. Purity and
Slide 7: Serving Indian Jewellery Industry since 4 generations
Serving Indian Jewellery Industry since 4 generations Shri Maran Chand Sen Shri Prabhat Chandra Sen Shri Shaankar Sen Shri Suvankar Sen (Founder Chairman) (MD & CEO) Son of a school principal, used to Son of Shri Maran Chand Sen Son of Shri Shaankar Sen, he work at a Jewellery store in Dacca inherit
Slide 8: Experienced Board of Directors
Experienced Board of Directors SHANKAR PRASAD HALDER Independent Director RANJANA SEN ▪ Telecom engineer from Indian Institute of Engineering Science and Chairperson and Whole Time Director Technology with over 3 decades of experience in Telecom and Technology ▪ Over 30 years of experience in the je
Slide 9: Over eight decades of journey
Over eight decades of journey 2ND MOST TRUSTED BRAND LARGEST SHOWROOM INVESTMENT FROM 2019 Received the Best Promising MARQUEE PE INVESTOR Gems and Jewellery Brand 2013 Entered northern region award. 2004 Largest showroom with 2020 Crossed 100 showroom mark The Humble Beginning by opening showroom i
Slide 10: Senco Snapshot
Senco Snapshot Rich heritage and legacy Bouquet of Brands of over Eight decades with powerful brands like Everlite, Gossip, Aham, Sennes etc. ~39x growth in revenue from INR 134 Cr (FY08) to INR 5007 Cr (9M FY25) targeting across all segments and GenZ Among the most trusted brand Light Weight Jewell
Slide 11: Strong Brand Name With Rich Heritage & Legacy
Strong Brand Name With Rich Heritage & Legacy Quality Standards and Transparency Design and Innovation Consumer Trust Run by 4th generation professional entrepreneur Over 2 million loyal customers1 are part of our esteemed loyalty reward program. Diamond Certification by- SGL ,IGI, HRD and GIA certi
Slide 12: Key Highlights
Key Highlights 85+ 171 70 113 2,846+ Years Showrooms Franchisee Towns & Cities and Team Strength Showrooms 1 in Dubai Trust & Legacy Pan India Asset light Presence across Metro, 21% Presence 14% Franchisee Model 38% 10.5% Tier-i, Tier-ii & iii 2 Mn + 3 yrs1 9M FY25 Old Gold Exchange 9M FY25 Loyal Re
Slide 13: Investment Highlights
02 Investment Highlights Investor Presentation 12
Slide 14: India's Gems and Jewellery market – TAM of US$ 80 billion
India’s Gems and Jewellery market – TAM* of US$ 80 billion India’s Gem and Jewellery sector grew by 8% CAGR and expected to grow by 16% Structural growth drivers act as tailwind for growth of organized sector 16% (USD Bn) Changing Consumer Superior Organisation Regulatory Changes 145 Preference Capa
Slide 15: India's Gems and Jewellery market – Rural Bharat leads demand
India’s Gems and Jewellery market – Rural Bharat leads demand Breakup of Indian Fine Jewellery Market Breakup of gold consumption by jewellery into Gold and Non-Gold and bars & coins India is the 3rd 2nd Highest 66% 62% largest gold component 19 market in the of retail world consumption 34% 38% 8 4
Slide 16: Emerging trends accelerating market share of organized jewellers
Emerging trends accelerating market share of organized jewellers Changing Consumer Trends BIS Hallmarking Evolution of Consumer Preferences: Preceding Regulatory Mandate Market Transparency, Product Purity, and quality benchmark Brand Awareness: Growing momentum driven by marketing strategies of Cle
Slide 17: Wide Product Range at attractive price points
Wide Product Range at attractive price points Bouquet of Brands Lightweight, Everyday Silver and Fashion Exclusive Range of Collections (highlighted key brands) fine jewellery Jewellery Lightweight, Everyday fine Silver and Fashion Jewellery Jewellery With active Catalogue (across brands) of Men’s J
Slide 18: Focus on light weight jewellery
Focus on light weight jewellery Diverse jewellery collection with across various price points starting from INR 2,000 Active 1,77,200+ designs 98,400+ designs Catalogue for gold jewellery for diamond jewellery Our strategy and experience in selling light weight jewellery has enabled us to reach out
Slide 19: Leveraging Bengal's Karigari and Craftsmanship
Leveraging Bengal’s Karigari and Craftsmanship Significant volumes (~70%) of work allocated to Karigars Attractive designs with Hyper local Focus Maintain exclusivity of in-house designs Our presence in Eastern India gives us Stringent quality control procedures to strategic locational advantages wi
Slide 20: Seasonal Campaigns & Offers
Seasonal Campaigns & Offers Investor Presentation 19
Slide 21: Everlite
Everlite Everlite is a sub-brand of Senco Gold and Diamonds offering a range of fine jewellery collections, from statement designs to minimalistic pieces. In Q3 we have launched 2 new collections, Zodiac and Queen Bee and promoted new designs in Signature, Lotus, Pleat and Kid’s collection. Everlite
Slide 22: Gossip
Gossip Gossip Silver and Fashion Jewellery, a sub-brand of Senco, offers a wide array of stylish jewellery, including trendy fashion pieces, American diamond and zircon jewellery, fine silver, antique and polki costume jewellery, and oxidized silver designs. In Q3, we introduced new designs across m
Slide 23: My DigiGold- Digital Platform
My DigiGold- Digital Platform My DigiGold is a reliable digital platform for hassle-free gold transactions. As of YTD December FY25, the cumulative customer base for My DigiGold and My DigiSilver has grown to 88,286 since 2021. Among these customers, 26% have made purchases in DigiGold, 14% have eng
Slide 24: My DigiSilver- Digital Platform
My DigiSilver- Digital Platform My DigiSilver is a reliable digital platform for hassle-free silver transactions. Number of cumulative registrations as of 31st December 2024 stands at 1,230. The total app downloads recorded (YTD Dec) are 26,177. The conversion rates currently stand 1% for DigiSilver
Slide 25: Aham
Aham Aham, a sub-brand of Senco, offers a range of men’s jewellery across categories. In Q3, the brand was revitalized with the launch of Kartik Aaryan as its ambassador, capitalizing on his association with Bhool Bhulaiyaa. Additionally, we introduced the Regalia collection, embodying subtle mascul
Slide 26: Sennes
Sennes Products • Lab-grown Diamond jewelleries • Leather Bags & Accessories • Fine Fragrances for Him & Her Range of products Presence Lab-Grown Diamond • Small leather Accessories: • 5 Exclusive Brand Outlets in Kolkata INR 650 to INR 7,500 • 2 Multi Brand Outlets in Delhi & • Leather Bags: INR 9,
Slide 27: Sennes Milan Launch
Sennes Milan Launch Sennes launched in Milan, with its ‘Essence of You’ collection during the Fashion Week on 18th & 19th September, 2024. The event showcased exquisite Lab-grown diamond Jewelleries, Leather bags, and Fine fragrances. Attended by press representatives, industry professionals, influe
Slide 28: Driving Pan India Brand Loyalty
Driving Pan India Brand Loyalty Madhumita Swastika Sauroseni Sarcar Regional Brand Kiara Advani Vidya Balan Ambassadors in Marketing & Eastern India Promotional Exp. Market Q3FY25 Rs. 21.47 Cr 1.2% of Revenue 9M FY 25 – 2% Last 3ys avg. Below 2.0% Sourav Ganguly Kartik Aryan Ishaa Saha Investor Pres
Slide 29: Awards & Recognitions
Awards & Recognitions India’s 2nd Most Trusted Brand Best Jewellery Retailer of Excellence in Design Innovation New Powerful Women The Rising Star, 40 Under 40 Award The Young Business leader by TRA Research Pvt. Ltd. in 2023 the Year by IREC Awards in Gold & Diamond Entrepreneur Award By IIJS Premi
Slide 30: Omni-channel Retail Network
Omni-channel Retail Network Phygital Model OMNI CHANNEL HYPERLOCAL 171 Showrooms 1 Over ~90% of Own showrooms are leased Fulfillment Order Processing Hub & Spoke Model App ‘MySenco’ app with almost 2 474,531+ Upto Jan 2025 Video/ Customers Tele-call Websites & Apps Website sencogoldanddiamonds.com 3
Slide 31: Pan-India presence & largest Retail Player in Eastern Region
Pan-India presence & largest Retail Player in Eastern Region Company 100 showrooms 171 Showrooms 171 70 Franchisee showrooms* (Including 4 Sennes stores) Large Addition Q3 FY25: 4 showrooms Distribution Showrooms and in 9 months: 12 showrooms International Network 1 company showrooms 5.06 lacs sq. f
Slide 32: Customized Showroom formats catering to all segments
Customized Showroom formats catering to all segments Classic Modern D’Signia Everlite House of Senco Sennes Traditional Customer Base Younger Target Audience Upcoming Premium and Lifestyle, LGD in existing generation & Super Luxury Geographies HNI and accessories geography millennials Average Ticket
Slide 33: Successful asset-light franchise model
Successful “asset-light” franchise model (5yr) Strong distribution network leveraging asset light franchisee model – evaluating both ‘franchisee owned, franchisee operated’ models # of Showrooms Operational leverage of franchisee model Senco has added (net) 60 showrooms from FY21 till date ▪ Leverag
Slide 34: Digital Focus and Integrated Systems
Digital Focus and Integrated Systems Leveraging latest technology like ERP driven organization integrated augmented reality (AR), virtual try on, with all critical business operations and recommendation engine for the giving real time control and visibility jewellery 08 01 Robust information securit
Slide 35: Robust systems and procedures helps seamless collaboration and growth
Robust systems and procedures helps seamless collaboration and growth Customer Manufacturing Strong technology focus to maintain greater control over business operations Sourcing & Sales & Retailing ▪ Integrated Systems Procurement ▪ Data Analysis & Forecasting Planning & ▪ Institutionalized Process
Slide 36: Business Strategies
03 Business Strategies Investor Presentation 35
Slide 37: Strategies to drive Future Growth
Strategies to drive Future Growth Passionately Drive sustainable profitable Growth on Pan ▪ Accelerated Showroom Expansion on pan India basis with modern formats 1 India basis and consolidating our market leadership in the ▪ Sustain, Strengthen & Leverage Franchisee Model for growth in Tier 3 & 4 To
Slide 38: Key Operational Metrics-5 Yrs
Key Operational Metrics-5 Yrs Showroom expansion Pan India Growth Stud Ratio 1 Company Franchisee Revenue Growth SSSG 4yrs CAGR 10% 11% 11% 159 170 136 ~21% 9% 127 70 33% 8% 111 66 27% 29% 27% 57 61 51 19% 15% 16% 93 100 10% 10% 70 75 7% 60 FY21 FY22 FY23 FY24 9M-FY25 FY21 FY22 FY23 FY24 9M-FY25 FY2
Slide 39: Financial Information
04 Financial Information Investor Presentation 38
Slide 40: Key Financial Metrics
Key Financial Metrics INR Mn unless stated otherwise Gold Sourcing Gold Metal Loan (GML) as % of total Borrowings Blended Borrowing Cost per annum 49% 50% 47% 50% 64% 45% 61% 9.6% 54% 9.3% 9.2% 9.4% 50% 46% 27% 29% 30% 39% 36% 6.6% 6.0% 22% 22% 19% 21% 5.7% 5.7% 16% 17% 3.5% 3.3% 3.1% 3.1% 1% 2% 2%
Slide 41: Management Comment on Q3 FY25 performance
Management Comment on Q3 FY25 performance “During the quarter, we received an overwhelming response to our Qualified Institutional Placement (QIP) and successfully raised ₹ 459 Cr, in testament of faith and trust of investor community. These funds have been utilized to repay short-term debt, support
Slide 42: Profit & Loss Statement (Consolidated)
Profit & Loss Statement (Consolidated) Sl.No Particulars Q3 FY25 Q3 FY24 Y-o-Y (%) Q2 FY25 Q-o-Q (%) 9M FY25 9M FY24 Y-o-Y (%) FY24 1 Revenue from Operations 21,025.5 16,522.0 27.3% 15,004.9 40.1% 50,069.2 41,041.6 22.0% 52,414.4 2 Cost of Goods Sold 18,928.9 13,438.6 40.9% 13,326.7 43.8% 43,866.5 3
Slide 43: EBITDA and Adjusted Margin for Q3 and 9M FY25
EBITDA and Adjusted Margin for Q3 and 9M FY 25 We look at Gross Margin and EBITDA on YTD basis and have always maintained that due to gold price volatility on Quarter-to-Quarter basis coupled with hedging EBITDA Q1 Q2 Q3 Q4 FY YTD Dec practices/ levels and IND AS 109 Accounting, it leads to uneven E
Slide 44: Balance Sheet (Consolidated)
Balance Sheet (Consolidated) Particulars (INR Mn) As at As at As at As at Particulars (INR Mn) As at As at As at As at Sl. N EQUITY AND LIABILITIES Mar-22 Mar-23 Mar-24 Sept-24 ASSETS Mar-22 Mar-23 Mar-24 Sept-24 o. 1 Equity Non-current assets 2 Total Equity 7,259.67 9,455.20 13,655.42 14,232.63 Pro
Slide 45: Cash Flow Statement (Consolidated)
Cash Flow Statement (Consolidated) Sl. Particulars FY22 FY23 FY24 Sept-24 A Cash Flow from operating activities 1 Profit/(loss) before Tax and Exceptional Items 1,769.59 2,161.52 2,495.38 871.67 2 Adjustments for: 3 Depreciation and Amortisation Expense 421.15 455.53 601.09 359.10 4 Finance Costs -7
Slide 46: Profitability and Margin Snapshot
Profitability and Margin Snapshot 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 FY25 FY24 FY23 Sl Particulars Q1 Q2 Q3 9months Q1 Q2 Q3 Q4 Total Q1 Q2 Q3 Q4 Total 1 Revenue 14,149.6 14,586.8 20,230.9 48,967.3 13,040.8 11,444.0 16,512.4 11,299.3 52,296.6 10,072.6 9,110.5 13,444.7 8,127.9 40,755.6 3 Gross Ma
Slide 47: Quarterly Performance Trends (Consolidated)
Quarterly Performance Trends (Consolidated) Total Income and growth 23% 23% 40% 8% 31% 30% 26% 20,450 16,611 14,162 15,154 13,493 13,148 11,576 11,501 10,123 9,201 8,213 7208 7232 7807 5716 6016 5924 6113 6362 5244 5244 5235 Q1 FY23 Q2 FY23 Q3 FY23 Q4 FY23 Q1 FY24 Q2 FY24 Q3 FY24 Q4 FY24 Q1 FY25 Q2
Slide 48: Successful track record
Successful track record INR Mn unless stated otherwise Revenue from operations Operational margins Profit After Tax EBITDA (%) Gross Margins (%) 52,414 1,810 50,069 1,585 40,774 16.1% 1,291 35,346 15.7% 15.3% 12.4% 969 8.2% 7.8% 7.2% 4.8% FY22 FY23 FY24 9M-FY25 FY22 FY23 FY24 9M-FY25 FY22 FY23 FY24
Slide 49: Environmental Social and Governance
Envirnmental Social and Governance Environmental Factors Environmental Factors Sustainable Resource Environmental Certifications Management & Compliance Eco-friendly Packaging Strong Governance Structure Prioritise use of sustainably Joined the Responsible Jewellery Use of biodegradable or dedicated
Slide 50: Corporate Actions
Corporate Actions Qualified Institutional Placement (QIP) Update Anchor Investors - Qualified Institutional Placement (QIP) • Raised ₹459 crore through a Qualified Institutional Placement in Dec 24. Investor Name Allocation (% of Issue Size) • Equity shares allotted at ₹1,125 per share, nearly 3.5x
Slide 51: Thank You
Thank You CIN: L36911WB1994PLC064637 Telephone: +91 33 4021 5000 Email: IR@sencogold.co.in Website: www.sencogoldanddiamonds.com For further information, please contact Sanjay Banka Chief Financial Officer & Head IR sanjay.banka@sencogold.co.in