Makuake, Inc. · TSE:4479

Makuake — FY2020 Earnings Presentation

53 slides from Makuake's earnings presentation, Oct 27, 2020

Slide 1: FY2020 Materials for Financial Results Presentation
Makuake FY2020 Materials for Financial Results Presentation Makuake, Inc. (Securities code : 4479)
Slide 2: Contents
The Makuake Vision and Mission 3 Business Details 4 New Business Flow Created and Expanded by Makuake 6 Reasons Why Project Owners Are Using Makuake 7 Overview A New, Enjoyable Purchasing Experience for Makuake Supporters 8 Market Position - 10 Expansion Potential of New Products in EC Markets 1l Ov
Slide 3: Company Overview
01 Company Overview
Slide 4: The Makuake Vision and Mission
The Makuake Vision and Mission Vision A World where all great things can be born, grown & preserved. Mission Connect the world through the creation of new things. Copyright © Makuake, Inc. All Rights Reserved.
Slide 5: Business Details 1: Makuake
Business Details 1: Makuake « At Makuake, you can discover, support, and buy the latest innovative products and experiences before they hit the market. 2) 3 | Sales =The amount that the project collected-service fees(20%) Vv aA @. @©a g renee cena neneeecessenees > 4 ce teeeee eens ae : mroece em ar
Slide 6: Business Details 2: MIS & Other Services
Business Details 2: MIS & Other Services * We provide various services that create Makuake's ecosystem, including MIS, a new product development support service that utilizes corporate research and development technology. oo ie [a}aa}a] ites Monthly & i) 9 Sales =The amount that the project Consulti
Slide 7: A New, Makuake-driven Business Model
A New, Makuake-driven Business Model * Makuake provides consumers with new products and new services marketed ahead of mass production and supports deployment into the primary market after project conclusion. Business Operator Online shift accelerates by COVID-19 1st Mkt Electric Appliance Convenien
Slide 8: Reasons Why Project Owners Are Using Makuake
Reasons Why Project Owners Are Using Makuake * When pre-marketing new products/services, project owners can take advantage of several elements needed ahead of market launch. These can be leveraged each time a new product or service is deployed. Publish Project Primary Market . Test Marketing + Publi
Slide 9: Support Purchase: A New, Enjoyable Purchasing Experience
Support Purchase : A New, Enjoyable Purchasing Experience for Makuake Supporters * This new consumption style lets consumers show support by making purchases. Copyright € Purchase sulseyoind Support Support suljioddns Purchase Makuake, Inc. All Rights Reserved. Sample: Letter openers made by Seki bl
Slide 10: Market Environment
02 Market Environment
Slide 11: Market Position
Market Position * Our platform is specialized in what we call the pre-primary market, or debut market, for new products and services. Primary Market Secondary Market (Retail market) (Used market) Flow of goods Atest market for: The retail market: a market to sell A market where + New products and se
Slide 12: Expansion Potential of New Products in EC Markets
Expansion Potential of New Products in EC Markets * Our target market is the new products debuting in the e-commerce (EC) market from debut until a period of 3 months, which is the period where the highest amount of sales are accumulated. We estimate that after 5 years, this market will be worth 1 t
Slide 13: Financial Results
03 Financial Results 12
Slide 41: Mid-term Growth Strategy
04 Mid-term Growth Strategy 40
Slide 48: Financial Statements
Financial Statements Income Statement (Units: Millions of yen) FY2020 Cost of Sales (568) Selling, General and Administrative (2,146) ringinco Non-operating Income 7 Non-operating Expenses Income Taxes (142) Copyright © Makuake, Inc. All Rights Reserved. Balance Sheet (Units: Millions of yen) FY2019
Slide 49: Management Team Introduction
Management Team Introduction M Ryotaro Nakayama CEO di i Go Nakayama Nonexecutive Director Yohei Ikunai Executive Officers CTO Copyright © Makuake, Inc. All Rights Reserved. f a } Kana Bogaki Co-founder/Director Hisashi Katsuya Nonexecutive Director Yuki Tamura Executive Officers CFO Fumiaki Kiuchi
Slide 50: Dividend Policy
Dividend Policy The company is currently in a state of growth. We believe that securing retained earnings and prioritizing investment in expansion of business scale and stronger profitability will lead to maximized corporate value and a continuous stream of profit return. Our fundamental policy for
Slide 51: Disclaimer and Caution Regarding Future Outlook
Disclaimer and Caution Regarding Future Outlook @ The information contained in this material has been prepared based on commonly- recognized economic and social conditions as of October 27th, 2020 and certain assumptions deemed reasonable by Makuake, Inc. These underlying conditions and assumptions
Slide 53: Makuake
@® Makuake

Makuake — FY2020 Earnings Presentation on 6ix

Makuake — FY2020 Earnings Presentation

Slide 1: FY2020 Materials for Financial Results Presentation

Slide 2: Contents

Slide 3: Company Overview

Slide 4: The Makuake Vision and Mission

Slide 5: Business Details 1: Makuake

Slide 6: Business Details 2: MIS & Other Services

Slide 7: A New, Makuake-driven Business Model

Slide 8: Reasons Why Project Owners Are Using Makuake

Slide 9: Support Purchase: A New, Enjoyable Purchasing Experience

Slide 10: Market Environment

Slide 11: Market Position

Slide 12: Expansion Potential of New Products in EC Markets

Slide 13: Financial Results

Slide 14: Copyright © Makuake, Inc. All Rights Reserved.

Slide 15: Copyright © Makuake, Inc. All Rights Reserved.

Slide 16: x Copyright © Makuake, Inc. All Rights Reserved. x

Slide 17: Copyright © Makuake, Inc. All Rights Reserved.

Slide 18: Copyright © Makuake, Inc. All Rights Reserved.

Slide 19: Copyright © Makuake, Inc. All Rights Reserved.

Slide 20: Copyright © Makuake, Inc. All Rights Reserved.

Slide 21: Copyright © Makuake, Inc. All Rights Reserved.

Slide 22: Copyright © Makuake, Inc. All Rights Reserved.

Slide 23: Copyright © Makuake, Inc. All Rights Reserved.

Slide 24: Copyright © Makuake, Inc. All Rights Reserved.

Slide 25: Copyright © Makuake, Inc. All Rights Reserved.

Slide 26: Copyright © Makuake, Inc. All Rights Reserved.

Slide 27: Copyright © Makuake, Inc. All Rights Reserved.

Slide 28: Copyright © Makuake, Inc. All Rights Reserved.

Slide 29: Copyright © Makuake, Inc. All Rights Reserved.

Slide 30: Copyright © Makuake, Inc. All Rights Reserved.

Slide 31: Copyright © Makuake, Inc. All Rights Reserved.

Slide 32: Copyright © Makuake, Inc. All Rights Reserved.

Slide 33: Copyright © Makuake, Inc. All Rights Reserved.

Slide 34: Copyright © Makuake, Inc. All Rights Reserved.

Slide 35: Copyright © Makuake, Inc. All Rights Reserved.

Slide 36: Copyright © Makuake, Inc. All Rights Reserved.

Slide 37: Copyright © Makuake, Inc. All Rights Reserved.

Slide 38: Copyright © Makuake, Inc. All Rights Reserved.

Slide 39: Copyright © Makuake, Inc. All Rights Reserved.

Slide 40: Copyright © Makuake, Inc. All Rights Reserved.

Slide 41: Mid-term Growth Strategy

Slide 42: Copyright © Makuake, Inc. All Rights Reserved.

Slide 43: Copyright © Makuake, Inc. All Rights Reserved.

Slide 44: Copyright © Makuake, Inc. All Rights Reserved.

Slide 45: Copyright © Makuake, Inc. All Rights Reserved.

Slide 46: Copyright © Makuake, Inc. All Rights Reserved.

Slide 47: Appendix

Slide 48: Financial Statements

Slide 49: Management Team Introduction

Slide 50: Dividend Policy

Slide 51: Disclaimer and Caution Regarding Future Outlook

Slide 52: Inquiries about IR

Slide 53: Makuake