Seera Holding Group · TADAWUL:1810
Seera — H1 2025 Earnings Presentation
38 slides from Seera's earnings presentation, Aug 13, 2025
Slide 1: Earnings Presentation H1 2025
Earnings Presentation H1 2025 Seera Earnings Presentation | 13/08/2025 1
Slide 2: H1 2025 in Review
H1 2025 in Review Seera Earnings Presentation | 13/08/2025 2
Slide 3: Strong revenue generation translated into accelerated earnings growth
Strong revenue generation translated into accelerated earnings growth Key H1 2025 Highlights Net Booking Value 1H 2025 NBV composition (%) Revenue 1H 2025 < < Hospitality 1.4% Other 0.4% 7,856 2,312 • NBV growth driven by strong Car Rental 10.5% performance across Almosafer, Lumi, and Portman. ¥ Mn
Slide 4: Robust bookings momentum supported growth and margins expansion
Robust bookings momentum supported growth and margins expansion Net Booking Value (¥ Mn) 1H 2025 Revenue (¥ Mn) 1H 2025 +7% +10% +10% 7,332 7,856 2,312 +17% 2,106 3,898 4,305 1,208 1,028 2Q 24 2Q 25 1H 24 1H 25 2Q 24 2Q 25 1H 24 1H 25 Adj. EBITDA (¥ Mn) 1H 2025 Adj. Net Profit (¥ Mn) 1H 2025 +6% +1%
Slide 5: Strong liquidity and disciplined leverage reinforce financial resilience
Strong liquidity and disciplined leverage reinforce financial resilience Net Debt / Equity (x) 2Q 2025 Free cash flow (¥ Mn) 1H 2025 +511% 0.17 210 0.16 0.15 0.15 34 89 0.14 2Q 24 3Q 24 4Q 24 1Q 25 2Q 25 (283) 2Q 24 2Q 25 1H 24 1H 25 Borrowings composition by maturity (%) Cash & Cash Equivalents Mov
Slide 6: Segment Overview
Segment Overview Seera Earnings Presentation | 13/08/2025 6
Slide 7: Almosafer Travel Platform
Almosafer Travel Platform Seera Earnings Presentation | 13/08/2025 7
Slide 8: Q2 2025 marks highest quarterly performance across key financial metrics
Q2 2025 marks highest quarterly performance across key financial metrics Total Net Booking Value (¥ Mn) 2Q 2025 Total Revenue (¥ Mn) 2Q 2025 Adjusted EBITDA* (¥ Mn) 2Q 2025 +15% +14% 2,402 368 +52% 45 2,088 324 1,993 1,841 1,726 1,591 30 203 211 210 206 20 18 13 5 1Q 24 2Q 24 3Q 24 4Q 24 1Q 25 2Q 25
Slide 9: Almosafer Travel Platform: record NBV and EBITDA as business scales
Almosafer Travel Platform: record NBV and EBITDA as business scales Revenue (¥ Mn) 1H 2025 Gross Profit (¥ Mn) 1H 2025 +9% +13% +14% 574 +16% 352 527 313 368 195 Almosafer is Saudi Arabia’s Leading Travel 324 168 Company characterized by an asset-light and scalable business model that serves tourism
Slide 10: Almosafer Travel Platform: delivering NBV growth across all segments
Almosafer Travel Platform: delivering NBV growth across all segments NBV composition (%) H1 2025 Consumer Travel (¥ Mn) 1H 2025 Business Travel (¥ Mn) 1H 2025 Hajj & Umrah 5.5% +11% Distribution 4.9% +36% Destination Mgmt 371 2.2% +8% 3,239 +94% 2,913 274 Business 214 1,847 Travel 9.0% Consumer 1,70
Slide 11: Almosafer Travel Platform: revenue growth with generally stable take rates
Almosafer Travel Platform: revenue growth with generally stable take rates Revenue composition (%) H1 2025 Consumer Travel (¥ Mn) 1H 2025 Business Travel (¥ Mn) 1H 2025 Online Distribution 0.7% 9.5% 9.1% 9.5% 9.3% 17.3% 13.6% 14.9% 13.8% Hajj & Umrah 26.8% +26% Consumer +9% +52% 51 +4% 301 Travel 27
Slide 12: Almosafer Travel Platform: growth across most performance metrics
Almosafer Travel Platform: growth across most performance metrics Destination Consumer Travel Business Travel Hajj & Umrah Distribution Management Flight Segments (Mn) Flight Segments1 (Th) Top Inbound Umrah Source Top Inbound Source Markets Flight Segments (Th) Markets +18% +6% +17% 1.7 2.0 34.9 40
Slide 13: Almosafer Travel Platform: achievements across business segments
Almosafer Travel Platform: achievements across business segments Expanding topline Increasing margin #1 Top of Mind awareness among OTAs in KSA with the activation of the Al Hilal Club sponsorship New add-ons including activities and ad-sales revenue increased by 129% year-on-year at Consumer Travel
Slide 14: Almosafer Travel Platform: prioritizing AI innovation to address key priorities
Almosafer Travel Platform: prioritizing AI innovation to address key priorities AI Proof of Concepts +1oo Enhance customer Improve efficiency and AI experiments currently experience productivity being scoped, developed and tested Live Solutions 10 Validated for potential Optimize revenue streams Ena
Slide 15: Example 1: Hotel review tagging, filtering, and translation
Example 1: Hotel review tagging, filtering, and translation Categorizing and tagging reviews for users to access the most relevant information, helping them make faster and informed decisions Initiative is live. Reviews interaction +12% Conversion Rate 20% For customers that interact with reviews Se
Slide 16: Example 2: Hotel dynamic carousel; Example 3: Hotel reviews summarization
Example 2: Hotel dynamic Example 3: Hotel reviews carousel summarization Building a model that will dynamically decide which hotels to Summarizing all valuable reviews into concise, actionable be displayed based on each personalization summaries, helping users make faster and informed decisions Init
Slide 17: Additional Examples
Additional Examples Marketing content Example 4: Search engine marketing (SEM) Initiative is live. and spend bidding 10% Predict the proper keyword bidding value and distribute SEM of additional GBV with the budget among the Ad Groups to improve marketing optimization same marketing budget Example 5
Slide 18: Lumi Car Rental
Lumi Car Rental Seera Earnings Presentation | 13/08/2025 18
Slide 19: Car Rental: financial performance
Car Rental: financial performance Revenue (¥ Mn) 1H 2025 Gross profit (¥ Mn) 1H 2025 +11% +18% 828 246 +15% 745 +31% 209 416 125 360 95 2Q 24 2Q 25 1H 24 1H 25 2Q 24 2Q 25 1H 24 1H 25 • Lumi Rental Company is a leading car Operating expenses (¥ Mn) 1H 2025 EBITDA (¥ Mn) 1H 2025 rental and lease prov
Slide 20: Car Rental: business performance metrics
Car Rental: business performance metrics Revenue (¥ Mn) 1H 2025 Fleet size (th vehicles) 1H 2025 +2% +11% -0% 828 33 34 35 34 745 -3% +15% 331 360 416 260 24 23 24 24 164 229 261 134 114 135 256 236 11 10 11 10 113 117 • The Kingdom's top vehicle rental and 2Q 24 2Q 25 1H 24 1H 25 3Q 24 4Q 24 1Q 25
Slide 21: Portman Travel Group
Portman Travel Group Seera Earnings Presentation | 13/08/2025 21
Slide 22: UK-based Travel Investment: financial performance
UK-based Travel Investment: financial performance Revenue (¥ Mn) 1H 2025 Gross profit (¥ Mn) 1H 2025 +15% +8% 22.4% 29.8% 26.3% 30.8% 156 284 306 +48% +25% 136 426 850 681 289 • Portman Travel Group encompasses some of the most well-established travel brands in UK and Europe travel sector, including
Slide 23: Portman Travel Group: Sports and Luxury Leisure driving NBV growth
Portman Travel Group: Sports and Luxury Leisure driving NBV growth Net booking value (¥ Mn) +35% • Business Travel: NBV was slightly down YoY in Q2 2025, impacted by vs H1 2024 a shift in product mix, notably lower average order value and length Sports Travel of stay, despite consistent booking volu
Slide 24: Portman Travel Group: higher take rates in Sports Travel drive revenue
Portman Travel Group: higher take rates in Sports Travel drive revenue Revenue (¥ Mn) • Business Travel: Revenue experienced a slight decline YoY in Q2 Business Travel +21% vs H1 2024 Luxury 2025, primarily due to lower take rates, even though overall booking 189 +1% activity remained steady YoY. vs
Slide 25: Portman Travel Group: business performance metrics
Portman Travel Group: business performance metrics 2.4mn Number +11% of business trips managed vs H1 2024 ¥ 92.1k Average Order Value +9% vs H1 2024 41.3K Number of travelers +39% vs H1 2024 6th largest TMC in UK Flat from H1 2024 2.9k Number of trips +12% vs H1 2024 86% % online booking rate +8% vs
Slide 26: Hospitality
Hospitality Seera Earnings Presentation | 13/08/2025 26
Slide 27: Hospitality: Q2 performance affected by a shift in Ramadan seasonality
Hospitality: Q2 25 performance affected by a shift in Ramadan seasonality Revenue (¥ Mn) 1H 2025 Gross profit (¥ Mn) 1H 2025 -6% +4% 114 107 61 63 -22% -23% 59 34 46 26 2Q 24 2Q 25 1H 24 1H 25 2Q 24 2Q 25 1H 24 1H 25 Operating expenses (¥ Mn) 1H 2025 EBITDA (¥ Mn) 1H 2025 • Seven hotels, including S
Slide 28: Hospitality: softer demand weighed on business performance metrics
Hospitality: softer demand weighed on business performance metrics Q2 2025 Room Nights 50.0k -24% Sold vs Q2 2024 Operational 2,055 -10% Room Keys vs Q2 2024 Revenue Per ¥ 381 -12% Available Room vs Q2 2024 Occupancy 67% -8 ppts vs Q2 2024 Average ¥ 572 -1% Daily Rate vs Q2 2024 Seera Earnings Prese
Slide 29: Q&A
Q&A Seera Earnings Presentation | 13/08/2025 29
Slide 30: Appendix
Appendix Seera Earnings Presentation | 13/08/2025 30
Slide 31: Financial results benefited from increased travel demand and efficiency improvements
Financial results benefited from increased travel demand and efficiency improvements in key business segments ¥ Mn H1 2025 H1 2024 YoY % Change Q2 2025 Q2 2024 YoY % Change Net booking value 7,856 7,332 +7% 4,305 3,898 +10% Revenue 2,312 2,106 +10% 1,208 1,028 +17% Cost of revenue (1,394) (1,212) +1
Slide 32: Strong balance sheet and prudent financial policy as shown by modest leverage
Strong balance sheet and prudent financial policy as shown by modest leverage ¥ Mn Q2 2025 Q1 2025 QoQ % Change Property, plant & equipment 5,036 5,121 -2% Assets under construction and development 518 505 +2% Investments 427 425 +1% Trade & other receivables 1,821 1,628 +12% Other 3,779 3,594 +5% T
Slide 33: Improved cash position in H1 2025 driven by strong cash flow and asset disposals
Improved cash position in H1 2025 driven by strong cash flow and asset disposals ¥ Mn H1 2025 H1 2024 YoY % Change Profit for the period 72 131 -45% Depreciation 263 229 +15% Net book value of vehicles disposed 234 235 -0% Net finance cost 72 84 -14% Other 65 33 +96% Operating CF before working capi
Slide 34: Business Segments
Business Segments Seera Earnings Presentation | 13/08/2025 34
Slide 35: Total NBV and revenue growth driven by travel and car rental businesses
Total NBV and revenue growth driven by travel and car rental businesses… Net Booking Value Movement YoY (¥ Mn) 1H 2025 Revenue Movement YoY (¥ Mn) 1H 2025 +7% +10% 7,332 449 172 83 7,856 2,106 46 169 83 2,312 (7) (174) (7) (86) +12% +7% +11% -6% -86% +9% +25% +11% -6% NM Net Booking Value - Total Co
Slide 36: Also supported gross profit and EBITDA expansion
…also supported gross profit and EBITDA expansion Gross Profit Movement YoY (¥ Mn) 1H 2025 EBITDA Movement YoY (¥ Mn) 1H 2025 +3% -6% 894 22 40 37 2 919 482 45 40 453 (1) (77) (29) (84) +8% +13% +18% +4% NM -49% +131% +12% -2% +842% Gross Profit Contribution YoY (¥ Mn) 1H 2025 EBITDA - Total Contrib
Slide 37: Seera Investor Relations
Seera Investor Relations investors@seera.sa Seera Earnings Presentation | 13/08/2025
Slide 38: Disclaimer
Disclaimer All information included in this document is for general use only and has not been independently verified, nor does it constitute or form part of any invitation or inducement to engage in any investment activity, nor does it constitute an offer or invitation or recommendation to buy or su