Bluescope Steel Limited · ASX:BSL

Bluescope Steel — Shareholder Meeting (November 2010)

16 slides from Bluescope Steel's shareholder meeting presentation, Nov 11, 2010

  1. Slide 1: Chairman's Address

    For personal use only Chairman’s Address

  2. Slide 2: Difficult business environment

    For personal use only Difficult business environment Page 8

  3. Slide 3: Direct Intervention

    For personal use only Direct Intervention Page 9

  4. Slide 4: Over past two years FY2009-2010: Focused on fundamentals

    Over past two years FY2009-2010 For personal use only • Focused on fundamentals • Conserved cash; ensured balance sheet in order • Cut costs and reduced production • FY09 - salary increases and Directors’ fees frozen; bonuses scrapped • Costs reduced by over half a billion dollars Page 10

  5. Slide 5: Last year FY10: Improved second half

    Last year FY10 For personal use only • Improved second half • Full year profit A$ 126 million • Record profit for Asian businesses - $ 116 million EBIT Page 11

  6. Slide 6: Growth Strategy

    For personal use only Growth Strategy Page 12

  7. Slide 7: Established our global PEB business

    Established our global PEB business For personal use only • Goal to leverage our global expertise into high growth markets • Building and construction – Over 70 % of our total steel sales – Set to grow significantly in high growth emerging economies Page 13

  8. Slide 8: Opportunities in Asia

    Opportunities in Asia For personal use only • BlueScope has best Asian footprint for mid and downstream steel products • Growing business and improving returns by: –Differentiating product offering –Improving channels –Extending PEB capability –Adding to geographic footprint Page 14

  9. Slide 9: Asian business success

    Asian business success For personal use only • Localisation of management teams –85 % now local employees • Business growth consistent with China economic growth Page 15

  10. Slide 10: BlueScope supporting the community

    BlueScope supporting the community For personal use only • Rebuilt Xingren school after Sichuan earthquake –Supported by voluntary employee contributions • Similar to other emergency relief contributions, eg: –Marysville after the Victorian bushfires –Haiti after its earthquake Page 16

  11. Slide 11: People

    For personal use only People Page 17

  12. Slide 12: People are our Strength

    People are our Strength For personal use only • Committed to building a diverse workforce • Major area of focus is leadership development Page 18

  13. Slide 13: Trading conditions by business for FY11

    Trading conditions by business for FY11 For personal use only • China: anticipate another record year • Asia: on track to deliver another solid performance • North America: leveraged to benefit from US economic recovery • New Zealand: consistently tracking well • Australia steelmaking: continuing co

  14. Slide 14: Government engagement

    Government engagement For personal use only • Carbon Tax • Other public policy issues for businesses impacted by Australia’s two-speed economy and A$ strength, including: –Research & Development Tax –Workplace flexibility –Anti-dumping legislation Page 21

  15. Slide 15: Conclusion

    For personal use only Conclusion Page 22

  16. Slide 16: Thank you

    For personal use only Thank you Page 23

BlueScope Steel — Shareholder Meeting (November 2010) on 6ix