Trophy Games Development A/s · OMXCOP:TGAMES
Trophy Games Development A/s — Investor Day (2024)
61 slides from Trophy Games Development A/s's investor day presentation, 2024
Slide 1: Investor day 2024
Investor day 2024 GAMES
Slide 2: Agenda
Agenda 17:00 Søren Gleie, CEO Welcome Opening remarks and intro of Mikkel Weider 17:15 Jan Lehrmann, Chairman Financials Q1 financial overview and achievements 17:30 Frederik Vig, CMO Marketing The performance of AI in marketing 18:15 Søren Gleie, CEO Future Growth Growth drivers and the Transport S
Slide 3: Speakers
Speakers Søren Gleie Jan Dal Lehrmann Frederik Vig CEO, TG Development Chairman of the Board CMO Daniel Luun Welcome Also presenting CEO, TG Publishing Johan Eile Mariana Chucri Member of the Board CFO Mikkel Weider Member of the Board Sigurd Andersen Theis Dinesen Xombat Founder COO Product Owner
Slide 4: Financials
Financials
Slide 5: Recent Achievements
Recent Achievements Boosting growth Successful swap from top to bottom-line focus. Better at marketing. New game roll out speed improved. Own custom designed data warehouse & live-ops released. Increasing the loyal user base.
Slide 6: Financials Q1
Financials Q1 Overview Revenue (m/DKK) +77% YoY Unique paying users +101% YoY AW al Qi 2024 19.9 Qi 2024 89,194 a cw Qi 2023 11.3 Qi 2023 44,295 EBITDA (m/Dkk) +160% YoY Transactions +99% YoY (3 Qi 2024 49 Q1 2024 235,731 Qi 2023 19 S Q1 2023 118,409 EBT (m/DKK) +472% YoY Installs +31% YoY (3 Qi 202
Slide 7: Financials Q1: In detail
Financials Q1 In detail Revenue Marketing EBITDA EBT DKK 19.9M DKK 5.2M DKK 4.9M DKK 3.0M Game Series K/DKK Q1 2024 Q1 2023 Diff. Q1 2024 Q1 2023 Diff. Q1 2024 Q1 2023 Diff. Q1 2024 Q1 2023 Diff. Transport 16,053 7,171 8,882 5,155 2,429 2,726 3,780 1,592 2,188 2,129 508 1,621 Airline Manager 7,278 4
Slide 8: Financials Q1: New Business Opportunities
Financials Q1 New Business Opportunities Ad Income We have introduced ads in Better retention and no canibalization Transport Series game expansions will bring ad income sources Implemented as rewarded videos - not perceived as ads Ad Income 2023 Q1 2024 EST. 2024 Revenue M/DKK 2.7 1.6 6-8 Business
Slide 9: Marketing
Marketing
Slide 10: Ad Platforms
Ad Platforms Expanding our options Live in Coming to Bigger reach | more user channels Higher spend | without hurting ROAS Lowering risk | not all eggs in one basket
Slide 11: Video Creatives
Video Creatives What are the challenges? Installs Frequency Frequency fixes Increased audiences More markets More events More creatives
Slide 12: Video Creatives
Video Creatives What are the challenges?
Slide 13: Video Creatives
Video Creatives What are the challenges? Limited visual game content
Slide 14: Video Creatives
Video Creatives What are the challenges? Limited visual game content
Slide 15: Video Creatives: split testing
Video Creatives What are the challenges? Data driven approach - split testing CPI $1.19 CTR 0.82% CPI $0.78 CTR 1.1%
Slide 16: Video Creatives: numbers can be misleading
Video Creatives What are the challenges? Data driven approach - numbers can be misleading Install To Payers 12.5% Install To Payers 3.6%
Slide 17: Slide 17
Slide 18: Video Creatives
Video Creatives What are the challenges? Fleet CTR 0.74% CPI $0.46 I2P 10% Customize CTR 1.37% CPI $0.26 I2P 7.5% Routes CTR 0.8% CPI $0.86 I2P 4.1%
Slide 19: Video Creatives +161% ROAS
Video Creatives What are the challenges? Fleet +161% ROAS on Fleet compared to Routes +30% ROAS Customize +101% ROAS Routes
Slide 20: Concorde
A220-100 B757-200 CONCORDE
Slide 21: Machine Learning For UA
Machine Learning For UA Maximizing performance Churney.io Use historic user data from DWH to start learning. Identify valuable users with predictive LTV model. Optimize UA campaigns to reach similar users Purchase signal vs pLTV signal
Slide 22: Machine Learning For UA
Machine Learning For UA Maximizing performance
Slide 23: Machine Learning For UA
Machine Learning For UA Maximizing performance
Slide 24: Machine Learning For UA
Machine Learning For UA Maximizing performance Live in Churney.io Coming to Expand to iOS, Meta Ads and more games.
Slide 25: Our AI Resources
Our AI Resources What’s next? Turning AI into measurable value Midjourney Runway ChatGPT HeyGen Images Video Text Speak + Avatar
Slide 26: The prompt to imagine
prompt The prompt to imagine @ [imagine c) prompt a gas powerplant during sunset, detailed 3d rendering, accurate dimensions, ray tracing, video game pro
Slide 27: ot a
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Slide 28: Write a short script for a cinematic
Write a short script for a cinemat
Slide 29: Slide 29
Slide 30: AI-made Creative
AI-made Creative Experiences and take aways Original video creative CTR 1.59% CPI $1.26 I2P 14.2% AI video creative CTR 2.06% CPI $1.01 I2P 18.5%
Slide 31: AI In Our Creatives
AI In Our Creatives Experiences and take aways AI for localization
Slide 32: AI In ASO
AI In ASO Culturalization +29% Install increase
Slide 33: AI In ASO
AI In ASO Culturalization +24% Install increase +18% Install increase +15% Install increase
Slide 34: AI In ASO: Icons
AI In ASO Icons Icon split test evolution with the introduction of AI. +39% +40% +51% +17% EST. installs EST. installs EST. installs EST. installs Acquisition “The wall” AI Now
Slide 35: The Ranchers
The Ranchers Status and pipeline Cross platform launch Partners Almost 400K Steam wishlists July August October Late 2024 Demo build Expected Early Access
Slide 36: Future Growth
Future Growth vl
Slide 37: Financials
M/DKK 60 0 -20 80 20 40 20 06 20 07 20 Financials 08 20 09 20 10 20 11 20 12 20 13 20 Revenue 14 20 15 20 16 EBITDA 20 17 20 18 EBT 20 19 20 20 20 21 20 22 20 23 20 24 2024 Avg. Est. Guidance
Slide 38: Financials
M/DKK 10 60 0 20 30 50 70 40 20 06 20 07 20 Financials 08 20 09 20 10 20 11 20 12 20 13 Revenue 20 14 20 15 20 16 20 17 20 18 Transport series rev. 20 19 20 20 20 21 20 22 20 23 20 24 2024 Avg. Est. Guidance
Slide 39: Transport Series
Transport Series Future growth Coming 2024
Slide 40: Transport Series
Transport Series Future growth
Slide 41: Simulating Real Life
Simulating Real Life Future growth
Slide 42: How We Create Value
How We Create Value Future growth Unique code 20% Reusable codebase The transport games share up 80% of the codebase. This allows us to create games fast and try niche concepts. HTML5 stack allow for faster development and easy recruitment. Shared code 80%
Slide 43: How We Create Value
How We Create Value Future growth Crosspromotion Keeping players in the transport series ecosystem increases user acquisition margins significantly. 14K Transport Series Discord users managergaming.com
Slide 44: How We Create Value
How We Create Value Future growth Map server moat We have our own map server. This is a technical difficult and time-consuming task to set up and will be a big moat to competitors, perhaps not making it worth for them to do. Real life fields - ready for Farm Manager
Slide 45: How We Create Value
How We Create Value Future growth Map server road driving feature. Opens up for game themes like bus, taxi, police and fire fighter.
Slide 46: Strategy Matrix
Strategy Matrix Future growth Type Live Simulation Coming Possible Tycoon Casual Idle Airline Shipping Train Energy Truck Gold Mine Farm Manager Theme
Slide 47: Strategy Matrix
Strategy Matrix Future growth Type Plane Sim Live Simulation Coming Sky Haven Transit King Possible Tycoon Plane Casual Tiny Rails Casual Idle Airline Shipping Train Energy Truck Gold Mine Farm Manager Theme
Slide 48: Strategy Matrix
Strategy Matrix Future growth Type Plane Sim Live Simulation Coming Sky Haven Transit King Possible Tycoon Plane Casual Tiny Rails Casual Idle Airline Shipping Train Energy Truck Gold Mine Farm Oil Fishing Ice Fishing Fashion Intern Manager Theme
Slide 49: Strategy Matrix
Strategy Matrix Future growth Type Plane Sim Live Simulation Coming Sky Haven Transit King Possible Tycoon Plane Casual Tiny Rails Casual Idle Mostly M&A Airline Shipping Train Energy Truck Gold Mine Farm Oil Fishing Ice Fishing Fashion Intern Manager Mostly organic Theme
Slide 50: Airport Tycoon
Airport Tycoon A sequel to Sky Haven Summer release 2024
Slide 51: Truck Manager
Truck Manager The next title in the Transport Series Better UX/UI Better late game monetization Expected release H2 2024 Trucks are popular Truck games are wildly popular and Euro Truck Simulator 2 on Steam alone has 20M+ players and an average playtime of 103H.
Slide 52: Energy Manager
Energy Manager Recently released Energy Manager compared to.. Stat Airline Shipping Energy .. Airline .. Shipping Conv. To Paying 0.85% 1.16% 2.22% 161% 91.4% First time buy 0.38% 0.54% 1.55% 308% 187% D1 Retention 27.35% 24.50% 43.60% 59% 78% D7 Retention 9.55% 9.53% 16.87% 77% 77% D14 Retention 6.
Slide 53: M&A
M&A
Slide 54: M&A Efforts
M&A Efforts Slowing down The focus on the Transport Series development has been sharpened, which has slowed down M&A efforts temporarily. Latest acquisition Tivola Games, and thereby 20+ titles, was acquired at 1x EBITDA for €700,000 in May 2024. The Tivola games falls in to the soft management/simu
Slide 55: Data-Driven Approach
Data-Driven Approach
Slide 56: Intangible Assets
Intangible Assets The foundation for our decisions Games Other intangibles AI translation Datawarehouse Weather systems Value Map servers Shop codes Live ops
Slide 57: Data Driven Culture
Data Driven Culture The foundation for our decisions +12% LTV Our data systems are unveiling unforseen improvements.
Slide 58: Data Driven Culture
Data Driven Culture The foundation for our decisions Successful tests of potential features/structures can be implemented across all Transport titles. A/B tests Failed test Successful test Failed test Failed test Failed test
Slide 59: Data Driven Culture
Data Driven Culture The foundation for our decisions Offer 1 Offer 2 Offer 3 Offer 4 Example of a feature/structure test: Live Ops offers Which offer will generate the most revenue?
Slide 60: Data Driven Culture
Data Driven Culture The foundation for our decisions ... To Machine Learning Future plans involve machine learning to $ target individual users with unique offers. $$$ $ $$$ $ $ $$$ $$$ $$$ $$$ From A/B testing... $$$ Currently we are testing to find the one $$$ $$$ solution that generates the most
Slide 61: Q&A Thank you
Q&A Søren Gleie CEO Thank you soren@trophy-games.com Linkedin.com/in/gleie