Sk Telecom Co., Ltd. · KRX:017670

Sk Telecom — Investor Presentation (February 2004)

17 slides from Sk Telecom's investor presentation, Feb 8, 2004

  1. Slide 1: SK Telecom

    SK Telecom This material has been prepared by SK Telecom for the information of investors of the company. This is not intended as an offer or solicitation for the purchase or sale of any financial instrument or securities. While reasonable care bas been taken to ensure that the information contained

  2. Slide 2: Discussion Topics

    Discussion Topics I. 2003 II. III. 1

  3. Slide 3: I. 2003

    I. 2003

  4. Slide 4: 2003 results: ARPU, EBITDA, Capex

    2003 2002 2003 ( : 10 ) 8,634 9,520 10% 2,684 3,081 15% 1,511 1,943 29% 17,220 18,313 6% (’000) ARPU 43,919 44,546 1% (Won) EBITDA* 4,198 4,693 12% (Margin) (48.6%) (49.3%) (0.7%p) 9.7% 15.5% 5.8%p ( ) 18.8% 16.6% -2.2%p ( ) Capital Expenditure 1,964 1,696 -14% ( ) (22.7%) (17.8%) (-4.9%p) * EBITDA

  5. Slide 5: EBITDA and Capex

    ( ) ( : 10 ) ( : 10 ) 10.3% 9,520 2.7% 1,623 1,579 8,634 (18.8%) (16.6%) 2002 2003 2002 2003 EBITDA Capex ( : 10 ) ( : 10 ) 13.5% 11.8% 4,693 1,964 1,696 4,198 (22.7%) (17.8%) 2002 2003 2002 2003 4 Note; Source: Company data

  6. Slide 6: Market Leadership

    Market Leadership ARPU EBITDA Margin (%) ( ) (%) 54.5 45,812 51 39,422 39 35,357 32 31.1 14.4 SKT KTF LGT SKT KTF LGT SKT KTF LGT (2003 12 ), APRU (2003 12 ), EBITDA Margin (2003 ) Source: Company data, KTF, LGT 5

  7. Slide 7: Quarterly trend 1Q02 to 4Q03

    ( ) ( ) 450 25% 411 400 338 350 20% 306 18.5% 300 265 251 15.7% 250 .6% 15% 193 21 200 14.4% 160 13.4% 150 127 12.1% 100 9.9% 10% 8.7% 50 7.6% 0 5% 1Q 02 2Q 02 3Q 02 4Q 02 1Q 03 2Q 03 3Q 03 4Q 03 Note: Source: Company data 6

  8. Slide 8: ARPU by Handset Type

    ARPU Subscriber Composition ARPU ARPU by Handset Type by Handset Type ( ) (%) 62 61.5 60.6 59.3 65,252 58.9 34.4% 22,430 54,273 39.8 1x EV-DO 26.8% 14,531 35.9 30.0 19.5 38,731 24.5 1x RTT 14.0 21.2 5,201 13.0% 8.0 24,768 3.5 95A/B 1.3 9.2 1,388 4.6 6.9 0.1 2.2 5.6% Jan-03 Mar-03 Jun-03 Sep-03 Dec-0

  9. Slide 9: June High ARPU

    June® High ARPU 2003 June® ARPU ( ) 113,313 94,555 82,170 81,871 78,537 76,174 72,736 70,280 67,845 68,694 65,480 65,252 Stabilized ARPU 51,401 34,586 26,963 28,421 26,268 22,848 23,448 23,298 23,102 23,670 22,811 22,430 Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Data ARPU Total ARPU Source:

  10. Slide 10: FCF

    FCF „ 200% „ 2004 : 25% 9 2003 : 5,500 (21%) ( ) 9 2002 : 1,800 (10%) „ 2003 : 3% (5,240 ) / „ 2004 : Note; 9

  11. Slide 11: II.

    II.

  12. Slide 12: MNP

    MNP MNP ( : ) „ – , 50. 4% – (June, MMS) 12,853 10,678 „ 6,371 – price gap perception 9 1/1 - 1/10 1/11-1/20 1/21-1/31 „ 010 „ 1 2003 12 Market Leadership „ 2004 7 : KTF 11

  13. Slide 13: : 10.53% (49%) 2004 2% 2004 ( )

    9 : 10.53% 9 (49%) 9 9 2004 2% 9 2004 ( ) 9 12

  14. Slide 14: III.

    III.

  15. Slide 15: Convergence / Ubiquitous Value

    Convergence / Ubiquitous Value Business Model Momentum Value Convergence / Ubiquitous Media BM Finance Telecom Commerce BM Entertainment Traffic 14

  16. Slide 16: ARPU growth strategy

    BM ARPU MOU ƒ ƒ High ARPU ƒ 9 ƒ VOD ƒ ƒ Young Target ƒ Multi-media service ƒ 9 Churn-in Lock-in 15

  17. Slide 17: BM: TU Media, mobile banking, DMB

    BM 9 TU Media Corp (30%) Japan MBCO (14%) 9 SKT Biz Synergy DMB Mobile Automobile handsets 9 = * E-Banking E-Money 9 Mobile Banking 9 9 fee sharing Credit Membership Card 2.3GHz PDA 2.3 GHz 9 Mobile Notebook 9 Business Smart Handset Phone 16

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