Maytronics Ltd. · TASE:MTRN
Maytronics — Investors Conference December 2020
40 slides from Maytronics's conference presentation, December 2020
Slide 1: Disclaimer (Hebrew)
מצגת זו אינה מהווה הצעה לרכישת ניירות הערך של החברה או הזמנה לקבלת הצעות כאמור ,והיא נועדה אך ורק למסירת מידע .המידע הנכלל במצגת איננו מהווה ייעוץ ,המלצה ,או חוות דעת באשר לכדאיות ההשקעה בניירות ערך של החברה. אומנם ננקטו אמצעים סבירים על מנת להבטיח שהמידע הכלול במצגת אינו מטעה נכון למ
Slide 2: The continuing journey towards 2025
The continuing journey towards 2025 Eyal Tryber Sharon Goldenberg 2
Slide 3: Future outlook
Future outlook Continuous investment in long-term vision and strategy “Feet on the ground” Focus on meeting the company’s objectives Sustain the opportunity Stay relevant for profitable growth 3
Slide 4: Maytronics Vision
Maytronics Vision Leading the way to make your pool water exceptional for pure enjoyment 4
Slide 5: Maytronics 2025 Strategy House
Maytronics 2025 Strategy House VISION STRATEGIC GOALS THE CHOSEN THE CHOSEN THE CHOSEN BRAND ROBOT SMART By SOLUTION STRATEGIC DRIVERS FOUNDATIONS ▪ VALUES ▪ SPIRIT
Slide 6: Human Resources
Human Resources Anat Meltzer, Chief Human Resources Officer Culture & Spirit Strategy Values Vision 6
Slide 7: Operation & Supply Chain Division
Operation & Supply Chain Division Guy Liphshits, Chief Operating Officer Key focus: 2 steps ahead approach New Warehouse - Yizrael • Production sites capacity planning • Our investment will enable us to grow the capacity by ~85% to support demand as we climb towards 2025 Projects: • New mobile racks
Slide 8: Quality
Quality Yaniv Tamar, Chief Quality Officer Key Focus: • Automate testing - Data & analytics • Embed Learning & continuous improvement culture • Sustain engineering quality ongoing projects • A-Z – onsite quality control • Suppliers quality process and collaboration & STS (ship to stock) qualificatio
Slide 9: Finance
Finance Meni Maymon, Chief Financial Officer Key Focus: • Build the financial infrastructure and tools to support new business models • Adopt digital and automation tools and process • Global tax process • Working capital to support the Group • Risk analysis and regulations • Advanced budget control
Slide 10: IT Division
IT Division Orly Huberman, Chief Information Officer (Joined Maytronics in February 2020) Cloud Technology Cyber Salesforces & Customer Information Engagement Security & Privacy Platforms Regulation Digital ERP Operational Systems Data IoT Science Center & BI 10
Slide 11: Technology & Solution Division + Robots R&D Center
Technology & Solution Division + Robots R&D Center Amit Caspi, Chief Solution Officer (Joined Maytronics in February 2020) Strengthen the organization and implement agile, incremental development cycles & process aimed to define, plan and deliver on time Define 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 & Plan >
Slide 12: Water Technologies BU & R&D Center
Water Technologies BU & R&D Center Shay Peretz, General Manager, Water Technology Alerts & Recommendations Based on AI and Smart Online pool management system Analytics Technician Office Pro Dealer /Service Pool Owner Activate Pool System 12
Slide 13: Maytronics Innovation Philosophy
Maytronics Innovation Philosophy Breakthrough Technologies Continuous Product Evolution By Maytronics Innovation Center Ongoing support to win the GTM Fully Automated M600 & PLs M700 IoT Advanced Scanning – Mapping Robot Platforms & Localization 2022 Smart FFI Temp. Sensor Water Sensing Cloud , AI &
Slide 14: Technology & Solution Division Mission
Technology & Solution Division Mission 14
Slide 15: Business Division
Business Division Sharon Goldenberg, Chief Revenue Officer NA EMEA APAC LA 15
Slide 16: Biz Division initiatives & journey towards 2025
Biz Division initiatives & journey towards 2025 Sharon Goldenberg 16
Slide 17: Our Mission
Our Mission Define and Execute the Maximize the Penetrate to the vision & strategy business opportunity Blue Ocean and sustain profitable, double digit growth 17
Slide 18: Key Mission Enablers
Key Mission Enablers Building the Shaping & Executing Organization our GTM (Go To Market) 18
Slide 19: Organization: Human Capital to Sustain Growth & Profit
Organization: Human Capital to Sustain Growth & Profit Regions: Foot on the ground Global Strategic Functions • Marketing • Customer Care Center • Business Operations • New Business Models APAC NA EMEA LA 19
Slide 20: Synergies
Synergies How we work between the regions and the functions – The regions has local functions Regional Functions Global Strategic Functions Sales Warehouse Customer & Logistics Care Marketing NBM Marketing IT Finance Customer Care Biz Operations Product Human Support Resources 20
Slide 21: Synergies
Synergies How we work between the regions and the functions – The regions has local functions Regional Functions Global Strategic Functions Marketing Sales Warehouse Customer Product NBM & Logistics Care Support Marketing IT Finance Human Customer Resources Care Biz Operations 21
Slide 22: Key Mission Enablers
Key Mission Enablers Building the Shaping & Executing Organization our GTM (Go To Market) 22
Slide 23: GTM Strategy
Marketing Strategy Pricing Strategy GTM Product Strategy Strategy Service Strategy Channel Strategy 23
Slide 24: Blue Ocean Outlook
Blue Ocean Outlook Total Estimated Pool Market 26.2M Pools 26% Robotic Cleaners 74% Pools without robots 24
Slide 25: Blue Ocean Outlook - Redefined
Blue Ocean Outlook - Redefined Total Estimated Pool Market 26.2M Pools 15% Robotic Cleaners 11% Replaced 74% old cleaners Pools without robots 25
Slide 26: Blue Ocean Outlook - Redefined
Blue Ocean Outlook - Redefined Total Estimated Pool Market 26.2M Pools 15% Robotic Cleaners 85% Pools without robots 26
Slide 27: Pool & Robotic Cleaner – Estimated Market Size
Pool & Robotic Cleaner – Estimated Market Size Pools Robotic Cleaners There are 3.9M Electrical 26.2M pools in 2020 cleaners in operation (estimated) (estimated) Based on our analysis, it is estimated Out of 26.2M pools in that Electrical Cleaners are being Out of replaced every 2-8 years – Depends
Slide 28: 26,200,000 - Estimated Pool Count
26,200,000 - Estimated Pool Count Realistic market for beginning of 2020 Have robots 7,300,000 Not in near-term focus xe) | Exceptional Experience 28
Slide 29: Install base WW vs Realistic focused WW Blue Ocean
3,900,000 15,000,000 Install base WW Realistic focused (out of the 26.2M) WW Blue Ocean Electrical Cleaners are being replaced every 2-8 years Manual Suction Pressure 29
Slide 30: Maintain the install base / Penetrate to the blue ocean
Maintain Penetrate the install to the blue base ocean 30
Slide 31: Business Ambition Key Mission GTM
Business Ambition Key Mission GTM PUSH STRATEGY Create Demand B2C B2B Distributor Pool Shop / Builder / @ Pool owner Subsidiaries PULL STRATEGY 31
Slide 32: GTM – B2B & B2C Digital Transformation
GTM – B2B & B2C Digital Transformation 32
Slide 33: Maintain the install base / Penetrate to the blue ocean
Maintain Penetrate the install to the blue base ocean 33
Slide 34: Consumer Journey Touchpoints
Consumer Journey Maintain Touchpoints the install base Brand Loyalty POS Presence & Influence Technological Innovation Product Connectivity 34
Slide 35: Consumer Journey Touchpoints
Consumer Journey Touchpoints Penetrate to the blue Awareness ocean Research presence Star Rating nurturing maintain our install base 35
Slide 36: Consumer Journey Touchpoints
Consumer Journey Touchpoints Brand Identity Awareness Get the right feeling Get to know us and about our brand our offering B2C2B eCom POS Drive people to AMAZON, the shops Pool.com 36
Slide 37: Customer Care
Customer Care 37
Slide 38: Exceptional Service
B2B Service B2C Service This slide needs to be build: One side B2B service ()תחנות שרות Exceptional Service Second side B2C service (like the picture) Below what is connecting both: מדינות אחריות – ללא שאלות מדיניות איכות יוצאת דופן 38
Slide 39: Symbiotic Relationship
Symbiotic Relationship Happily Grant: Humbly Get: Consumer Brand loyalty support happier customers Self service tools (FAQ) Voice of the Customer (Interactions, Surveys) Partners support & training Advise – Before & after purchase 39
Slide 40: Exceptional Experience - Thank You
Exceptional Experience Uy Thank You.