Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Day (2019)
30 slides from Anheuser-busch Inbev Sa/nv's investor day presentation, 2019
Slide 1: Anheuser-Busch InBev Investor Seminar 2019
Anheuser-Busch InBev Investor Seminar 2019 ABInBev
Slide 2: Legal Disclaimer
Legal Disclaimer Certain statements contained in these presentations that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future filings of the C
Slide 3: Brendan Whitworth, US Chief Sales Officer
Brendan Whitworth US Chief Sales Officer Born: Philadelphia, PA Time at ABI: 6 years Favorite Beer: Budweiser
Slide 4: Build Winning Brands, Stabilize Mainstream
oe) Build Winning y Stabilize Brands Mainstream Operational Efficiency Consumer Insights & Data Analytics [i Regional Approach
Slide 5: Expand Core Plus, Lead Super Premium, Disrupt Premium
1 EXPAND CORE PLUS 2 LEAD & DEVELOP SUPER PREMIUM 3 DISRUPT PREMIUM 4 STABILIZE SHARE OF MAINSTREAM 5 CAPTURE GROWTH BEYOND BEER
Slide 6: Simplicity, Agility, Regional Approach
SIMPLICITY AGILITY REGIONAL APPROACH
Slide 7: #1 Share Gainer, Craft Growth, Balanced Growth
#1 Share Craft Gainer +19% Q1 Triple Digit ~$100MM Growth Resulting in Annualized Balanced Growth Revenue Gaining Share of Mainstream
Slide 8: Revenue Management, Structure & People, Trade & Tech, Category, Retail Excellence
REVENUE STRUCTURE & MANAGEMENT PEOPLE TRADE & TECH CATEGORY RETAIL EXCELLENCE
Slide 9: Revenue Management, Structure & People, Trade & Tech, Category, Retail Excellence
REVENUE STRUCTURE & MANAGEMENT PEOPLE TRADE & TECH CATEGORY RETAIL EXCELLENCE
Slide 10: Sales and Marketing Structure
Revenue Trade Region VPs Management Channels High End Beyond Beer WOD Category Marketing & (7) & Sales Tech Sales Intelligence SALES MARKETING Premium + Core & Michelob Beyond Insights & Culture & Bud Light Super Innovation Connections Value Ultra Beer Strategy Learning Premium
Slide 11: Regional approach driving local empowerment and localization
Region Growth Labs Wholesaler Joint Business Plans Regional approach driving local empowerment & localization above and beyond national plans Everyday Execution and National Plans
Slide 12: From National KPIs to Locally Customized KPIs
FROM TO 30 KPIs 10 KPIs Nationally Locally Driven Customized
Slide 13: Wholesalers achieving Q1 share goals
% of Wholesalers achieving Q1 share goals 75% per # of WJBP KPIs executed 75% 64% 64% of Wholesalers executing 60% 50% 53% 9 out of 10 % of Wholesalers WJBP KPIs are hitting Q1 market share targets 0-3 3-4 5-6 7-8 9-10 Q1 KPIs Hit
Slide 14: Regional growth lab efforts delivering incremental Ultra results
Regional growth lab efforts delivering incremental Ultra results On track to become #2 brand in Southwest Region
Slide 15: Revenue Management, Structure & People, Trade & Tech, Category, Retail Excellence
REVENUE STRUCTURE & MANAGEMENT PEOPLE TRADE & TECH CATEGORY RETAIL EXCELLENCE
Slide 16: Volume, Rate, Mix: Price Partition and Premiumization
VOLUME RATE MIX Price Partition & Local Premiumization Magic Price Points Market Pricing & Packaging
Slide 17: Revenue Management, Structure & People, Trade & Tech, Category, Retail Excellence
REVENUE STRUCTURE & MANAGEMENT PEOPLE TRADE & TECH CATEGORY RETAIL EXCELLENCE
Slide 18: Share of Category vs YA
SHARE OF CATEGORY VS YA FY 2017 FY 2018 Q1 2019 Large Format Small Format FY 2017 FY 2018 Q1 2019 On Premise FY 2017 FY 2018 Q1 2019
Slide 19: Slide 19
Slide 20: Incremental AB Points of Distribution
Incremental AB Points +4.9% of Distribution (PODs)
Slide 21: #1 in beer, but not satisfied with our position
POWER RANKING 2018 Top 10 Manufactures 8X #1 in beer, but not satisfied with our position
Slide 22: Revenue Management, Structure & People, Trade & Tech, Category, Retail Excellence
REVENUE STRUCTURE & MANAGEMENT PEOPLE TRADE & TECH CATEGORY RETAIL EXCELLENCE
Slide 23: Retail & Tech Evolution
RETAIL & TECH EVOLUTION
Slide 24: POC Level Analytics, Robust Data, Sales Force Automation
POC Sales Force Level Analytics Automation Artificial Intelligence/ Robust Data Machine Learning Engine B2B Backbone Solution
Slide 25: Slide 25
Slide 26: Clustering, Store-Level Optimization, Customized Recommendations
CLUSTERING STORE-LEVEL OPTIMIZATION CUSTOMIZED RECOMMENDATIONS
Slide 27: Control vs Pilot: +1.5pp lift
+1.5pp Control Pilot +1.5pp lift in pilot & Region 3 launch
Slide 28: Revenue Management, Structure & People, Trade & Tech, Category, Retail Excellence
REVENUE STRUCTURE & MANAGEMENT PEOPLE TRADE & TECH CATEGORY RETAIL EXCELLENCE
Slide 29: Category Today, Category Tomorrow
BASKETS TRIPS CATEGORY TODAY CATEGORY TOMORROW
Slide 30: Fueling Category Growth
FUELING CATEGORY GROWTH