Maytronics Ltd. · TASE:MTRN
Maytronics — Investors Conference December 2020
46 slides from Maytronics's conference presentation, Dec 6, 2020
Slide 1: Disclaimer (Hebrew)
מצגת זו אינה מהווה הצעה לרכישת ניירות הערך של החברה או הזמנה לקבלת הצעות כאמור ,והיא נועדה אך ורק למסירת מידע .המידע הנכלל במצגת איננו מהווה ייעוץ ,המלצה ,או חוות דעת באשר לכדאיות ההשקעה בניירות ערך של החברה. אומנם ננקטו אמצעים סבירים על מנת להבטיח שהמידע הכלול במצגת אינו מטעה נכון למ
Slide 2: Maytronics U.S.
Maytronics U.S. Franck D. Sogaard President & GM 06.12.2020
Slide 3: Maytronics U.S. Subsidiary Summary
Maytronics U.S. Subsidiary Summary 3
Slide 4: Things to Remember from MTUS
2 Things to Remember from MTUS 1. Fiercely Competitive 2. Laser Focused on Our Mission e-Commerce Sunbelt Brick & Mortar Commercial 4
Slide 5: Maytronics U.S. Key Functions
Maytronics U.S. Key Functions Sales Marketing Customer Product Care Support Warehouse IT Finance Human & Logistics Resources 5
Slide 6: > { tele =
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Slide 7: Key Investment Areas for the U.S.
Key Investment Areas for the U.S. Blue Ocean Digital E-Commerce Business Development Transformation Customer Infrastructure People Care (warehousing / service centers / IT) 7
Slide 8: Sales Structure: Prior Years
Sales Structure: Prior Years WEST EAST 8
Slide 9: Sales Structure: Going Forward
Sales Structure: Going Forward SNOWBELT SUNBELT 9
Slide 10: Key Trends in U.S. Market
Maytronics U.S. Key Trends in U.S. Market 10
Slide 11: 2020: Election Year
2020: Election Year rr aaa xe) | Exceptional Experience 11
Slide 12: Pool Market Key Trends
Pool Market Key Trends Headwinds: Economic Labor Price & Uncertainty Margin Erosion Tailwinds: E-Commerce Population Automation Energy and Aftermarket Corona Virus migration Eco-Friendliness 12
Slide 13: Pool Construction Trend
Pool Construction Trend Slow recovery New residential inground Residential pool construction growing but not yet to pre-recession levels pool construction Despite Moderate Growth Rates - Big Opportunity with Existing Pools Sources: PK Data and Maytronics Estimates 13
Slide 14: U.S. Cleaner Market Summary
Maytronics U.S. U.S. Cleaner Market Summary 14
Slide 15: Overall U.S. Pool Market
Overall U.S. Pool Market U.S. Pool Types U.S. Pool Cleaning by Product Type 12,000,000 5,000,000 4,500,000 10,000,000 4,000,000 3,500,000 8,000,000 5,000,000 3,000,000 6,000,000 2,500,000 2,000,000 4,000,000 1,500,000 5,400,000 1,000,000 2,000,000 500,000 0 0 Pool Types Robot Pressure Suction Manual
Slide 16: 5-Year Product Trend vs. Maytronics U.S. Sales
5-Year Product Trend vs. Maytronics U.S. Sales 240 — MTUS Robotic CAGR: 23% 220 200 180 160 140 — Robotics CAGR: 9% — Suction CAGR: 4% 120 — Pressure CAGR: 3% 100 — Non MTUS Robotics CAGR: -3% 80 — Manual CAGR: -4% 2015 2016 2017 2018 2019 Sources: Maytronics Estimates 16
Slide 17: 9 Month Channel CAGR 2015-2020
9 Month Channel CAGR 2015 - 2020 E-Commerce Brick & Mortar Retail 31% 24% CAGR CAGR 2015 2019 2015 2019 Commercial 8% CAGR 2015 2019 17
Slide 18: Commercial Sales Summary
Commercial Sales Summary Q1 2020 Sales Q2+Q3 2020 Sales 2025 Outlook +63% -32% 25% CAGR 2019 2020 2019 2020 2020 2025 • New Marketing Programs • Expanded Sales Coverage • Investment in Demos • Expansion of Service Program 18
Slide 19: 9 Month 2020 vs. 9 Month 2019 Sales Results
9 Month 2020 vs. 9 Month 2019 Sales Results +37% 2019 2020 19
Slide 20: The Blue Ocean Opportunity
Maytronics U.S. The Blue Ocean Opportunity 20
Slide 21: Let's Define What the U.S. "Blue Ocean" Entails
Let’s Define What the U.S. “Blue Ocean” Entails SUNBELT E-COMMERCE 21
Slide 22: Sunbelt Summary
Maytronics U.S. Sunbelt Summary 22
Slide 23: 42% of Maytronics U.S. "Blue Ocean" is in 4 States
42% of Maytronics U.S. “Blue Ocean” is in 4 States 42% of US Pools in 4 Key States: California CA/AZ/TX/FL Arizona Florida Texas 23
Slide 24: Technology Profile of the Sunbelt
Technology Profile of the Sunbelt Sunbelt States <1% Penetration of Robotic Cleaners Suction Pressure 24
Slide 25: Snowbelt vs. Sunbelt Sales
Snowbelt vs. Sunbelt Sales 2015 2020 Sunbelt 8% Sunbelt 18% Snowbelt 92% Snowbelt 82% 25
Slide 26: Maytronics U.S.: E-Commerce Growth Trajectory
Maytronics U.S.: E-Commerce Growth Trajectory SNOWBELT 2020: SUNBELT 52% Snowbelt 31% Sunbelt CAGR 2015 2016 2017 2018 2019 2020 9 mos. 26
Slide 27: Sunbelt Growth Drivers
Sunbelt Growth Drivers Long Season Leveraging e-com Pool Builders sales data to convert dealers Investment Digital marketing Sharpened marketing in people message 27
Slide 28: E-Commerce Summary
Maytronics U.S. E-Commerce Summary 28
Slide 29: U.S. E-Commerce Trends in the U.S. Economy
U.S. E-Commerce Trends in the U.S. Economy U.S. E-Commerce Penetration Growth Comparison: U.S. E-Commerce vs. Total Retail Source: Internet Retailer, U.S. Commerce Department 29
Slide 30: The E-Commerce Pool Market
The E-Commerce Pool Market Marketplaces Pool.com Local.com 30
Slide 31: Maytronics U.S.: E-commerce and B&M Sales
Maytronics U.S.: E-commerce and B&M Sales 2015 2020 E-commerce 30% B&M B&M 50% 70% E-commerce 50% 2015-2020 CAGR: 24% 31
Slide 32: Why Important to Focus on E-commerce?
Why Important to Focus on E-commerce? E-commerce Customer Gross Analytics & growth Acquisition Margin Ad Spending 32
Slide 33: Analytics Dashboard Example
Analytics Dashboard Example 33
Slide 34: Strategy Execution
Maytronics U.S. Strategy Execution 34
Slide 35: Maytronics 2025 Strategy
Maytronics 2025 Strategy THE CHOSEN THE CHOSEN THE CHOSEN SMART BRAND ROBOT SOLUTION Foundation: Values, Spirit 35
Slide 36: Translating Global Strategy into U.S. Execution: Brand
Translating Global Strategy into U.S. Execution Deploy Global Marketing Initiatives THE CHOSEN BRAND E-Commerce Marketing Elevate Our Brand with Retail Merchandising Drive Retail Store Traffic with Digital Marketing 36
Slide 37: Digital Campaign
Digital Campaign maytraynics | 15.0 ml around 169 Post Avenue, Westbury, 11590-3457, US (custom) xe) | Exceptional Experience 37
Slide 38: Translating Global Strategy into U.S. Execution: Robot
Translating Global Strategy into U.S. Execution Dealer Programs in High Pool Count Areas THE CHOSEN ROBOT In-Store POS On- and Offline Collateral & Training Sunbelt Penetration Focus 38
Slide 39: New Brand Elevation Through Merchandising
New Brand Elevation Through Merchandising 39
Slide 40: Translating Global Strategy into U.S. Execution: Smart Solution
Translating Global Strategy into U.S. Execution THE CHOSEN IoT Robotic Cleaners SMART SOLUTION Digital Transformation Preparation for Water Technologies 40
Slide 41: Cleaning mode: Regular
Cleaning mode: Regular Est cycle time: 2:00 Hes xe) Exceptional Experience
Slide 42: We Are Just Getting Started…
Maytronics U.S. We Is Just Getting Started… 42
Slide 43: We Are Just Getting Started…
We Are Just Getting Started… Significant Growth WE are Leading the Way, Strong MTUS Team, Opportunity: Growing the Robotic Cleaner and We Will Continue “Blue Ocean” Segment to Invest in People Uncompromising Outstanding Customer Commitment to Deliver Partnerships & Passion Across the Board 43
Slide 44: Example of Our Partnership Approach
Example of Our Partnership Approach POOLCORP’s strategic distribution relationship with Maytronics is key to our company’s focus on the consumer demand for technology-driven products. As one of our VIP Vendors, Maytronics’ industry-leading product lines exemplify innovation at its finest. Peter Arva
Slide 45: We're Just Getting Started
We’re Just Getting Started 45
Slide 46: Thank You
Exceptional Experience ~O Thank You.