Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q2 FY2022 Earnings Presentation
24 slides from Bajaj Consumer Care's earnings presentation, Nov 1, 2021
Slide 1: Bajaj Consumer Care - Letter to Exchanges
bajaj coNsuMER cARE November 1, 2021 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, 'G' Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra
Slide 2: Investor Presentation Q2 FY 2021-22
Investor Presentation Q2 FY 2021 - 22 1st November 2021 bajaj coNsUMER c~R
Slide 3: Hair Oil Market & Shares
Hair Oil Market & Shares bajaj coNsuMER cAR
Slide 4: Hair Oil Category
Hair Oil Category Value Growth (% ) • On a 2-year basis , Cheaper / Mass segments have rebounded faster (Coconut + Amla) Hair Oils YTD vs YTD LY Q2 vs Q2 LY • Rural markets have had steeper decline due to higher base of last year while Urban remained flat All India 10.6 -0.9 • Category sharply decli
Slide 5: Bajaj Hair Oil Market Share
Bajaj Hair Oil Market Share 10.8 10.9 MAT VALUE MARKET SHARE (%) 10.8 10.7 10.5 10.5 10.5 10.4 10.4 10.3 10.4 10.3 10.2 10.1 10.2 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.0 10.0 10.0 10.0 10.0 10.0 10.0 9.9 JUL19 SEP19 NOV19 JAN20 MAR20 MAY20 JUL20 SEP20 NOV20 JAN21 MAR21 MAY21 SEP21 Value MS % To
Slide 6: Bajaj Hair Oil Brands
Bajaj Hair Oil Brands bajaj coNsuMER cAR
Slide 7: Bajaj Almond Drops: Marketing Support in Q2
Bajaj Almond Drops : Marketing Support in Q2 • Media Support Across Mediums • TV continues with high SOV delivery • Digital : Social + YT + Influencers • Print : Local Media Support in Key HSM Markets • E – Commerce : Search / Displays in Amazon , Flipkart and Grofers • Consumer Offers : Promotional
Slide 8: Bajaj Amla Aloe Vera Hair Oil: Market Shares and Marketing Support
Bajaj Amla Aloe Vera Hair Oil : Market Shares and Marketing Support ···--···....-...-....... ffl<'!9oam~9sm"§3!1"1f Bajaj Market Share within Amla segment ~;,~~ ~~ ~--=~ ::::: ,fflRl flig- 3lr.! wit f.lm .... 3.0 1r,l!llcl~1"'\~ •• .W..t............_ _,.. . . - :C::".!.:! :- 2.6 ~ll_ _ _ _ J 2.3 2.5
Slide 9: Bajaj Pure Coconut Oil
Bajaj Pure Coconut Oil • Launched in July • Objective is to build distribution presence in select markets of South, West and East with emphasis on sub-stockists towns and rural van routes • Encouraging Initial response • Overall Product and packaging mix is found to be good by trade and consumers •
Slide 10: Business Highlights
Business Highlights bajaj coNsuMER cAR
Slide 11: Sales Value – Q2 & H1 FY22 - Standalone
Sales Value – Q2 & H1 FY22 - Standalone Figures in Rs. Crores Segment Q2FY21 Q2FY22 Growth H1FY21 H1FY22 Growth FY21 % % Hair Oils 214.0 209.4 (2.1%) 386.8 417.3 7.9% 859.5 Non Hair Oils * 7.8 2.8 (64.2%) 26.4 6.8 (74.3%) 38.5 Overall 221.8 212.2 (4.3%) 413.2 424.2 2.6% 898.0 Volume growth for hair
Slide 12: Sales Value Channel Wise – Q2 & H1 FY22
Sales Value Channel Wise – Q2 & H1 FY22 Channel Salience Growth % Salience Growth Q2FY22 Q2FY22 H1FY22 H1FY22 General Trade 83.3% (9.0%) 83.8% (1.9%) Organised Trade Channel 14.0% 42.7% 13.3% 41.2% Total Domestic 97.2% (4.0%) 97.0% 2.4% International Business 2.8% (14.8%) 3.0% 13.0% Total For the Co
Slide 13: Business Highlights for Q2 FY22
Business Highlights for Q2 FY 22 General Trade • Wholesale declined sharply with reduced footfalls in key HSM markets • Retail performance has been good with near double-digit growth, backed by focused drives and top retailer loyalty program • In spite of demand slowdown, rural remained flat due to
Slide 14: Business Highlights for Q2 FY22
Business Highlights for Q2 FY 22 E-Commerce • Ecommerce continues to scale up Q-o-Q with doubling of business over last year currently contributing to 4% of turnover • Closer partnerships with top e-retailers, Amazon and Flipkart resulting in high growth • Strategic SKUs for the e-commerce channel (
Slide 15: New Launch in E-Commerce
New Launch in E-Commerce / New digital first premium brand in Hair Care and Personal Care space : NATYVSOUL • Launched in October, to be scaled up in Q3 and Q4 • Developed for E-commerce channels targeting women in the 18-35 age group • To be promoted largely on digital media and through influencer
Slide 16: NATYVSOUL: Brand Promise
./ NATYVSOUL : Brand Promise Safe Exciting • No harmful • Wide range of chemicals products • Dermatologically • Innovations/ tested first-to-market Exotic Resonant • Rare natural • Allows ingredients experimentation • Sourced from the • Diverse and richly world over varied • Exotic origin stories b~
Slide 17: Natyv Soul on Amazon
amazon.in ® Select Hello ;J your address All • natyv soul ~ Hello, Sign in Account & Lists • Returns & Orders ~ • • Cart = All Mobiles Best Sellers Electronics Fashion Customer Service Audible Prime • Home & Kitchen Amazon Pay ,,),~ Great Indian Festival I SHOP NOW) Beauty Luxury Beauty Bestsellers
Slide 18: Natyv Soul on Flipkart
Flipkart Explore Plus◊ - More V '!r Cart Electronics TVs & Appliances Men Women Baby & Kids Home & Furn iture Sports, Books & More Flights Offer Zone Home > Beauty and G__ > Hair Care and___ > Hair Care > Hair Serum > Natyv Soul H__ > Natyv Soul H __ , Share NATYV S(JUC Brauty Secrets ar lhe Wald •
Slide 19: Key material price trends
Key material price trends LLP PRICE PER KG RMO PRICE PER KG 157 68 63 63 145 53 53 124 51 52 117 46 105 43 85 87 89 79 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 LLP • Prices have corrected from peak levels of Q1 with improvement in su
Slide 20: ESG Initiatives – Approach to sustainable Packaging
ESG Initiatives – Approach to sustainable Packaging Reduce consumption of packaging material to reduce carbon footprint and GHG emissions Initiatives taken: Reduced the consumption of glass bottles and paper through optimisation of specifications/ Rationalization. Laminates consumption being optimiz
Slide 21: Financials
Financials bajaj coNsuMER cAR
Slide 22: Summary Financial Q2 & H1FY22 – Standalone
Summary Financial Q2 & H1FY21 – Standalone Figures in Rs. Crores Growth Particulars Q2FY21 Q2FY22 Growth% H1FY21 H1FY22 % Sales (Value) 221.8 212.2 (4.3%) 413.2 424.2 2.6% Total Operating Income 225.3 215.1 (4.5%) 421.4 430.4 2.2% Gross Contribution 146.0 125.3 (14.2%) 267.8 249.7 (6.8%) EBITDA 64.0
Slide 23: Analysis of Expense as % to Sales
Analysis of Expense as % to Sales Material Cost Employee Cost Advertisement & Other Expenses 41.3% 40.9% 10.8% 10.7% Sales Promotions 11.6% 9.0% 10.5% 34.2% 10.2% 18.0% 15.9% 13.6% Q2FY21 Q1FY22 Q2FY22 Q2FY21 Q1FY22 Q2FY22 Q2FY21 Q1FY22 Q2FY22 Q2FY21 Q1FY22 Q2FY22 Material Cost Employee Cost Adverti
Slide 24: Thank You
Thank You Ha/8) consumer cane
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