Slide 1: Product Strategy & E-Mobility at BMW Group
PRODUCT STRATEGY & E-MOBILITY AT BMW GROUP DANIEL BÖTTGER BMW GROUP - HEAD OF PRODUCT STRATEGY London I June 2017
Slide 2: BMW i – E-Mobility Pioneer
BMW i – E-MOBILITY PIONEER. World Green Car of the Year Green Car of the Year Fleet Hero Award World Car Design of the Year UK Car of the Year i Mobility Awards Best Cars Innovation of the year Auto Trophy E car award Design-Neuheit des Jahres Automotive Interiors Expo Award Grünes Lenkrad Trophées
Slide 3: BMW i Technology Is Transferred Into Other Model Lines
BMW i TECHNOLOGY IS TRANSFERRED INTO OTHER MODEL LINES. BMW i technologies such as eDrive, lightweight material and laser light have been successfully transferred to other BMW model series. Since March 2016, all BMW brand plug-in hybrids are branded “BMW iPerformance” as a result of the technology t
Slide 4: More Than 145,000 Electrified BMW Vehicles Sold by May 2017
MORE THAN 145,000 ELECTRIFIED BMW VEHICLES SOLD BY MAY 2017. 530e iPerformance MINI Cooper 200.000 ** i3 94 Ah SE Countryman BMW X1 160,000 xDrive25Le 225xe iPerformance* 140,000 i3 accumulated i8 accumulated BMW & MINI PHEV accumulated iPerformance 740e / 740 Le iPerformance 120,000 330e 100,000 iP
Slide 5: Superior Long-Term Potential Drives the Change Towards E-Mobility
SUPERIOR LONG-TERM POTENTIAL DRIVES THE CHANGE TOWARDS E-MOBILITY. Combustion engine Electric powertrain Efficiency [%] Efficiency [%] Movement 33% Movement > 90 % Emission Loss Loss < 10% 33% 33% Energy density [Wh/l] Energy density [Wh/l] ~10000 ~ 9000 < 500 Diesel Petrol cell Future Powertrain Co
Slide 6: How Do We Transfer These Changes Into Our Future Product Portfolio?
HOW DO WE TRANSFER THESE CHANGES INTO OUR FUTURE PRODUCT PORTFOLIO? BRAND COMPETITION REGULATION SOCIETY & VOLUME/SEGMENT CUSTOMER E-MOBILITY EXPECTATION PRODUCT PORTFOLIO PROFITABILITY Future Powertrain Conference | BMW Group | June 2017 Page 6
Slide 7: Customers Become More Attracted to E-Mobility
CUSTOMERS BECOME MORE ATTRACTED TO E-MOBILITY. EXISTING OWNERS OF BEV AND PHEV ARE CONVINCED. Favored powertrain next car: 2014 vs. 2016 (Driver conventional car, 1st choice) PHEV 2016 15 2016 17 2016 12 2014 2 2014 6 2014 7 BEV (+REX) 2016 9 2016 11 2016 7 2014 2 2014 3 2014 9 Re-Purchasing Interes
Slide 8: Varied Regional Regulations Require a Targeted Solution
VARIED REGIONAL REGULATIONS REQUIRE A TARGETED SOLUTION. Emission Emission Emission Emission CO2 standards CO2 standards CO2 standards CO2 standards standards standards standards standards 2012 Up to -30% Up to -60% (EU6) 2015 2015 -12% 2012 2015 2012 = 164(g/km) = -26% 2015 2015 2016 -12% 156(g/km)
Slide 9: Further Portfolio Positions Focus on Relevant Concepts and Segments
FURTHER PORTFOLIO POSITIONS FOCUS ON RELEVANT CONCEPTS AND SEGMENTS ENSURING REGULATIVE REQUIREMENTS IN CHINA, USA AND EU. Technical Worldwide still Worldwide growing advantages of largest segment with Emotional sedan concepts in all integration in SAV opportunities in concepts with strong segments
Slide 10: Scalability and Flexibility – Modular Architecture
SCALABILITY AND FLEXIBILITY – FUTURE ELECTRIFICATION BASED ON A MODULAR ARCHITECTURE. Coupe Sedan / Hatch / Estate SAC / SAV LUXURY BEV Integration into BEV the BMW Group vehicle architecture BMW BEV BMW PHEV 2013 2020 PHEV Integration into the BMW Group MINI BEV MINI PHEV PHEV vehicle architecture
Slide 11: Scalability and Flexibility – Modular E-Components
SCALABILITY AND FLEXIBILITY – FUTURE ELECTRIFICATION BASED ON MODULAR E-COMPONENTS. Currently used components Our modular approach is complemented by flexible production processes. Future components The key to exchange flexibility is the maturity in module manufacturing technology. Flexible and scal
Slide 12: BMW Group Electrification Success Story and More to Come
BMW GROUP ELECTRIFICATION SUCCESS STORY AND MORE TO COME. BATTERY BMW i3 60 Ah BMW i3 94 Ah MINI BMW X3 BMW BEV BEV iNEXT ELECTRIC VEHICLES (BEV) 2013 2014 2015 2016 2017 2018 2019 2020 2021 BMW 225xe BMW X1 xDrive25Le BMW i8 Roadster PLUG-IN BMW i8 BMW 530Le* iPerformance iPerformance* HYBRIDS (PHE
Slide 13: Flexibility Is Key for E-Mobility
FLEXIBILITY IS KEY FOR E-MOBILITY. BEV PHEV 25% ? 15% 2016 2025 Share of BEV/ PHEV Future Powertrain Conference | BMW Group | June 2017 Page 13
Slide 14: BMW Group's Electrification Pathway
BMW GROUP’S ELECTRIFICATION PATHWAY. Roll-out i Performance Upgrade BMW i3 iNEXT MINI BEV BMW X3 BEV Building-up expertise Technology innovation Project i I. Pioneering II. Electrification of core portfolio III. Scalability and flexibility Future Powertrain Conference | BMW Group | J
Slide 15: BMW Group Remains Well Positioned for Future Opportunities
BMW GROUP REMAINS WELL POSITIONED FOR FUTURE OPPORTUNITIES. 1 Our conviction has been for years: The future will be electric We acted upon the conviction early and pioneered in the field of e-mobility. As a result, we developed a full portfolio of 2 BMW i and iPerformance products. We are now flexib
Slide 16: Thank You
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