Harley-davidson, Inc. · NYSE:HOG
Harley-davidson — SPAC Merger (May 2022)
28 slides from Harley-davidson's SPAC merger presentation, May 10, 2022
Slide 1: Investor Day May 2022
Filed by LiveWire Group, Inc. Pursuant to Rule 425 Under the Securities Act of 1933 And Deemed Filed Pursuant to Rule 14a‐12 Under the Securities Exchange Act of 1934 MAY 2022 Subject Company: Harley‐Davidson, Inc. AEA‐Bridges Impact Corp. Commission File No.: 001‐09183 Date: May 10, 2022 Investor D
Slide 2: LiveWire
Ww LiveWire
Slide 3: Disclaimer
Disclaimer This presentation (together with oral statements made in connection herewith, the “Presentation”) is for informational purpos es only to assist interested parties in making their own evaluation with respect to the proposed business combination (the “Business Combination”) between AEA-Brid
Slide 4: Transaction Update
TRANSACTION UPDATE J if if NYSE
Slide 5: Key Investment Highlights
KEY INVESTMENT HIGHLIGHTS Rapidly growing market 1 Large global market in the early stages of secular shift to EV powertrains Leading the transformation of motorcycling 2 Production vehicle in market, years ahead of traditional OEMs Differentiated expertise in key technologies 3 Proprietary modular
Slide 6: Strategic Partnership
STRATEGIC PARTNERSHIP AGILITY OF AN EV PURE PLAY ADVANTAGE OF GLOBAL SCALE • On the Road, Well Past Prototyping• Powertrain & Assembly Operations ENABLING LIVEWIRE’S • Decade of EV Engineering Expertise• Distribution in Every Major Market ASSET-LIGHT MODEL • Modern Retail Experience• Financial Stren
Slide 7: LiveWire Group: Two Powerful Brands
LIVEWIRE GROUP Two Powerful Brands LiveWire Group 7
Slide 8: STACYC - Introduction
STACYC - INTRODUCTION Creating a Category Founded in 2016, STACYC is creating a category, starting with our core audience – the little rippers and their families Bringing electric to kids’ bikes, the first two products have sold over 100k units Distribution through STACYC.com and over 2,200 retail s
Slide 9: STACYC - New Products
STACYC – NEW PRODUCTS STACYC – 20” $2,300 - $3,100 STACYC – 18” $2,030 - $2,650 9
Slide 10: STACYC - Growth Outlook
STACYC – GROWTH OUTLOOK Growing the STACYC Family 12” 3-5 YR 6-8 YR 16” NEW 9-10 YR 18” NEW 11-12 YR 20” 13-17 YR ACTION OUTDOOR STACYC helps riders go bigger, sooner - Outdoor riding with STACYC is about increased confidence unlocks creativity and family, learning, exploration - growing accelerates
Slide 11: LiveWire Group: Two Powerful Brands
LIVEWIRE GROUP Two Powerful Brands LiveWire Group 11
Slide 12: Go-to-Market
GO-TO-MARKET LIVEWIRE GURUS RETAIL PARTNERS REGIONAL EVENTS LIVEWIRE ONLINE 12 EXPERIENCE LIVEWIRE HOME DELIVERY
Slide 13: The LiveWire Customer
THE LIVEWIRE CUSTOMER Target LiveWire Customers COME FROM EVERY AGE GROUP On average, expected to be several years younger than buyers of similarly priced ICE motorcycles ARE LONG TIME RIDERS, AND FIRST TIMERS Must win with experienced riders, while expecting a higher percentage of new-to-sport ride
Slide 14: LiveWire.com Digital First
LIVEWIRE.COM Digital First Efficient investment into a scalable digital platform Puts the experience in the hands of the customer Yields a rich understanding of customer preferences and behaviors Built to expand as new products and services come online 14
Slide 15: Experience LiveWire Showroom
EXPERIENCE LIVEWIRE Showroom 15
Slide 16: Retail Partner Network
RETAIL PARTNER NETWORK EXPANDING RETAIL NETWORK - 60+ contracted U.S. retail partners - Every major U.S. market (>5M) - 80%+ of mid-tier U.S. markets (1-5M) MODERN RETAIL EXPERIENCE - Digital first, supported by the Gurus - Test rides and sales onsite - Local service through expert technicians HOME
Slide 17: Sales and Service Network
SALES AND SERVICE NETWORK U.S. Network Expanding Quickly with Europe Coming Online in 2023 APAC EUROPE U.S. + CANADA Following Europe First-Wave Markets Expected Spring 2023 60+ Contracted Retail Partners Japan, Australia, and South Korea Targeting 3-5 Priority Countries Canada Expected to Come in 2
Slide 18: Product Portfolio
PRODUCT PORTFOLIO Expanding the Product Portfolio SYSTEM 3 (S3) Scaling down the ARROW architecture to a platform of premium, lightweight 2-wheelers SYSTEM 2 (S2) Extending the ARROW Architecture to a range of middleweight applications LIVEWIRE ONE A statement defining the possibilities when electri
Slide 19: Proprietary Core Technologies: The ARROW Architecture
PROPRIETARY CORE TECHNOLOGIES The ARROW Architecture Scalable modular architecture at the foundation of the LiveWire Portfolio Proprietary development, in-house from the ground up Designed to eliminate unnecessary material, weight and cost Optimized vehicle and EV system software, updated over the a
Slide 20: Proprietary Core Technologies: Connected Customer Experience
PROPRIETARY CORE TECHNOLOGIES The Connected Customer Experience Connected App Over-the-Air Updates Customizable Ride Modes Built-in Cellular Connectivity & GPS Remote Monitoring & Diagnostics 20 20
Slide 21: Backed by World-Class Partners
BACKED BY WORLD-CLASS PARTNERS Harley-Davidson Preparing to Manufacture the First Entry on the S2 Platform TEST LABS & EQUIPMENT Developed with the assistance of H-D labs & equipment, e.g., the 2.8M pound sound chamber in Milwaukee, WI PROVING GROUNDS 56 miles of courses on over 4,350 acres at H-D’s
Slide 22: Growth Trajectory: Projected LiveWire Units & Revenue
GROWTH TRAJECTORY Projected LiveWire Units & Revenue Total Revenue ($mm) Total Units Vehicle Revenue All Other Revenue $1,769 100,961 $277 53,341 $892 $192 $1,491 $385 $700 15,736 $137 $209 $56 $36 7,236 $91 $247 $36 $27 957 461 $118 $20 $9 (1) (1) 2021 2022E 2023E 2024E 2025E 2026E 2021 2022E 2023E
Slide 23: Del Mar
Del Mar
Slide 24: LiveWire
Ww LiveWire
Slide 25: Introducing S2 Del Mar Launch Edition
INTRODUCING S2 DEL MAR Launch Edition Limited to 100 Built to Order Numbered 80hp or More 430lb Target Weight 0-60 3.5 Seconds or Less Targeted City Range of 100+ Miles $17,699 MSRP L1 and L2 Charging 25
Slide 26: S2 Del Mar
S2 DEL MAR Built on LiveWire’s ARROW Architecture, Del Mar is the first entry on the S2 platform Quick and agile, with the smooth, linear acceleration and adept handling riders expect from LiveWire -430lb Target Weight -Updatable Over-the-Air -L1/L2 charging Production Edition -Target Price of $15,0
Slide 27: Q&A
Q&A
Slide 28: LiveWire
Ws LiveWire