Yowie Group Ltd. · ASX:YOW
Yowie — Shareholder Meeting (November 2016)
29 slides from Yowie's shareholder meeting presentation, Nov 7, 2016
Slide 1: Yowie Annual Shareholder Meeting
Yowie Annual Shareholder Meeting Perth, Australia NOVEMBER 2016 1 © Yowie
Slide 2: Disclaimer
Disclaimer This presentation (the “Presentation”) is confidential and its content may not be copied, reproduced, redistributed, quoted, referred to or otherwise disclosed, in whole or in part, directly or indirectly, to any third party, except with the prior written consent of Yowie Group Ltd (the “
Slide 3: Executive Summary – Yowie Well Positioned for Strong Growth
Executive Summary – Yowie Well Positioned for Strong Growth Unique product and brand brings innovation to the category with contemporary relevant positioning Strong growth realization in US, with Global opportunities #1 selling immediate consumption novelty chocolate item in US Potential to expand i
Slide 4: The Yowie Appeal
The Yowie Appeal Unique multi-category offering – confectionery, collectible, education through play & learn website Strong brand mission – save the natural world Collectibility and surprise Digital engagement, play and learn Premium price point Value for consumers – confectionery plus collectible S
Slide 5: Yowie Brand Positioning
Yowie Brand Positioning SAVE THE NATURAL WORLD TARGET MARKET Learn through Play – Educating Children, parents, guardians, children to protect the environment grandparents, family and friends – and endangered animals for treat and everyday gifting 5 © Yowie
Slide 6: Yowie Key Objectives 2017
Yowie Key Objectives 2017 Strong top line growth Text & Strengthen brand awareness through innovative marketing more text! Permanent planogram placement at major US retailers Achieve breadth and depth national US distribution Launch Series 2 ‘All Americas Series’ and Series 3 ‘Yowie World’ Limited E
Slide 7: Highlights from Q1 Performance
Highlights from Q1 Performance Appointed Cove Overley as CMO supporting global brand focus Achieved record Net Sales of $4.9M a 104% increase over Q1 2016 on gross margin of 53% Launched Series 2 in US Reached highest US xAOC market share of 0.7% #1 Novelty item and #4 chocolate item on front end at
Slide 8: Net Sales FY17, FY16 and FY15 by Quarter
Net Sales FY17, FY16 and FY15 by Quarter 6,000,000 Text & need 5,000,000 N more text! 4,000,000 3,000,000 2,000,000 1,000,000 0 FY 2015 FY 2016 FY 2017 Q1 Q2 Q3 Q4 8 © Yowie
Slide 9: Strong Balance Sheet
Strong Balance Sheet Text & Net cash position at US$30million ending Q1 2016 No debt more text! Accounts receivable 98% current, collected within 30 days Building inventory in Q2 fiscal year to service larger number of customers Low fixed asset position 9 © Yowie
Slide 10: Yowie Growth Pillars
Yowie Growth Pillars SALES MARKETING PEOPLE SUPPLY DIGITAL Channel Trial, test & Acquire and Ensure a Create new expansion - learn strategy develop talent reliable and revenue U.S market (as per sales) efficient streams in • • • supply chain new Increased Build Strengthened categories customer base
Slide 11: Significantly Expand Distribution in US
Significantly Expand Distribution in US Added 9 new accounts in Q1 Increasing US sales resources Merchandising units sold in Q1 reached 17,500 X 48 count units providing increased merchandising at US retailers Achieved 0.7% market share in Nielsen xAOC latest 52 weeks Participated in McLane customer
Slide 12: YOWIE! A Top Novelty Item in Total US xAOC
YOWIE! A Top Novelty Item in Total US xAOC Immediate Consumption Confectionery: $ Per Store Per Weeks Selling Nielsen: Total US xAOC Latest 52 Weeks Ending 10/8/2016 $50.00 100.0 92.3 91.5 91.3 $45.00 90.6 91.0 90.0 $42.98 83.3 86.2 83.6 84.0 84.6 81.3 83.2 84.5 83.5 $40.00 79.0 80.0 78.4 76.5 $35.0
Slide 13: $23 Million in CUM $ sales since launch!
13 © Yowie YOWIE! in the US! CUM $ sales since launch! $23 Million in Million $ Brand Yowie is a Multi $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $0 6/7/2014 6/28/2014 7/19/2014 8/9/2014 8/30/2014 9/20/2014 10/11/2014 11/1/2014 11/22/2014 12/13/2014 1/3/2015 11/15/2014 $237,764 1/24/
Slide 14: Yowie Tier 1 Partners in the US-Today
Yowie Tier 1 Partners in the US-Today 14 © Yowie
Slide 15: U.S. Market Retail Accounts Update
U.S. Market Retail Accounts Update Text & more text! Mass Merchandiser: From successful trial to national rollout to over 4,500 stores Drug: National pharmaceutical retailer 6,500 stores Fuel & Convenience: 2 national groups Grocery: National grocer rollout to 1,318 stores General Retail: Cost Plus
Slide 16: Ensure Reliable & Cost Efficient Supply Chain
Ensure Reliable & Cost Efficient Supply Chain State of the art chocolate molding and packaging Text & line supports significant expansion capability more text! 90 million units p.a. molding capacity Ability to optimize costs going forward Expansion to 40 million p.a. packaging by mid-November 2016 S
Slide 17: Enter New Markets
Enter New Markets Developing market research for North America expansion Conducted Focus Group research in Asia Developing distribution plan for Australia Assessing distribution partners in Europe Exploring lower priced product for price segmentation Developing launch plan for 2 new markets in 2017
Slide 18: Build Global Brand Awareness through Innovative Marketing
Build Global Brand Awareness through Innovative Marketing Next stage development Yowieworld.com Increased advertising investment in US of $2M+, including TV Text & Expanded Yowie Collectibles program New Yowieworld.com Collectors Zone more text! Seasonal promotion activities New “my protectedspecies
Slide 19: Fall Marketing Campaign
Fall Marketing Campaign Key objective of the Fall campaign is raising brand awareness Social media campaign near 50M impression on Facebook and YouTube Pre-Halloween includes 10 Yowie Viral videos (50K views in first 2 days) TV ads in 2 cities on popular networks: Nickelodeon, Nick@Nite, Cartoon Net
Slide 20: 360˚ Yowie $1.1 Million Advertising Campaign
360˚ Yowie $1.1 Million Advertising Campaign 84.5 Million Total Impressions 38.8M 10.8M Impressions Impressions On Air Broadcast 2.0 M Impressions Illinois & Texas 4.2M Impressions Mobile Video 50 Bus Kings Illinois & Texas 20 © Yowie
Slide 21: Bus Kings
Bus Kings 21 © Yowie
Slide 22: Create new revenue streams in new categories
Create new revenue streams in new categories 22 © Yowie
Slide 23: Yowie Publishing to launch in fiscal 2017
Yowie Publishing to launch in fiscal 2017 Text & more text! Publishing 23 © Yowie
Slide 24: Investing in YowieWorld.com
Investing in YowieWorld.com Next stage development using new insights and learning New content, new and better gaming New creative considering publishing animation Exploring live footage of animals in their natural habitat NEW! Tabs: “Collectors” tab to organize your Yowie collection “Video” tab fea
Slide 25: Yowie Animation & Film Development
Yowie Animation & Film Development Meetings progressing with animators, studios and distributors Studios and distributors are excited by the potential of the Yowie creative Yowie confectionery generates unique marketing opportunities through retail network distribution Currently in negotiation with
Slide 26: Acquiring & Developing Talent
Acquiring & Developing Talent 26 © Yowie
Slide 27: Group Organizational Structure
Group Organizational Structure BOARD of DIRECTORS Text & YOWIE GROUP LIMITED Executive Chairman Creative Advisor Executive Director Bruce Davey Commercial Finance Non Executive Director Company Secretary Manager YGL more text! YGL Group Accountant Chief Marketing YGL Group CEO Officer YGL YHKHL Corp
Slide 28: Our Objectives for 2017
Our Objectives for 2017 On track for strong growth versus 2016 Increase US sales team and add new accounts Improve cash outflow versus 2016 despite significant talent acquisition and marketing investment Significantly increase brand awareness in US Continue to gain US market share Double foiling cap
Slide 29: Invest for success in Yowie today!
Invest for success in Yowie today! 29 © Yowie