Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — India Ideation Conference 2019
25 slides from Cera Sanitaryware's conference presentation, Mar 25, 2019
Slide 1: Intimation of Analyst / Investor Meetings
CERA CSL/2018-19/835 March 25, 2019 BSE Limited National Stock Exchange of India Limited Corporate Relationship Department Exchange Plaza ist Floor, New Trading Ring Bandra Kurla Complex Rotunda Bui lding, P J Towers Bandra (East) Dalal Street, Fort, Mumbai - 400001. Mumbai - 400051. Scrip Code : 53
Slide 2: Cera Sanitaryware Limited Corporate Presentation
Cera Sanitaryware Limited Corporate Presentation March 2019 Style. Innovation. Leadership
Slide 3: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 4: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India Rich Legacy of Market Leader in India for Sanitaryware facility in Debt Company Sanitaryware India Employees with a Teeth-to-tail ratio of Revenue CAGR EBITDA CAGR PAT CAGR (5 year) (5 year) (5 year) Cash and Cash Equivalents* of Rate of Dividend - FY18 For Long
Slide 5: Business Moats
Business Moats Largest Market Share, Deep Customer Connect and Elevated Brand Promise Largest plant for Sanitary ware in India established at legacy costs enabling high ROCE generation Robust Financial Position: • Cash and Cash equivalents of Rs.150 crore primarily held in liquid instruments • Well-
Slide 6: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero (Net) Debt Company. Zero Debt Company • Cash and Cash Equivalents of Rs.150 crore • No Contingent Liabilities for Joint Ventures • Industry leading RoCE Sharp Focus on Efficient Capital Management • Fixed Asset turnover of ~4.3x (As on 31 March 2018) • Un
Slide 7: Promoters
Promoters Mr. Vikram Somany Mrs. Deepshikha Khaitan Founder and CMD Vice Chairperson • Founded the business in 1980 • B.Sc. (Economics), LLB • Deep industry knowledge and experience • Actively associated with CERA for over 7 yrs • Hands on involvement • Involved in Design Innovation, Product, R&D, •
Slide 8: Leadership Team
Leadership Team Mr. Atul Sanghvi Executive Director on the Board of Mr. Rajesh B Shah Mr. Narendra N. Patel Directors CFO / COO (Fin. & Comm.) President & Company Secretary • MBA in Marketing; experience of • B.Com & ACA; experience of 33 • B. Com, LLB, FCS, ACIS (London); 34 years years experience
Slide 9: Concerted Focus on ESG
Concerted Focus on ESG Annual Green Energy Generation & Consumption Mill KWH Generation Consumption 20.33 20.65 21.61 20.86 19.49 17.8 FY15-16 FY16-17 FY17-18 Environment Sustainability is at the heart of CERA’s being. Amongst various initiatives: ● Non-Conventional Energy generation via wind and
Slide 10: Marquee Clients
Marquee Clients Key Institutional Clients Key Government and PSU’s Patrons 9
Slide 11: Key Differentiators
Key Differentiators Customer focused and Strong Brand promise - Customer centric Built over 39 years Multi-layered Marketing Large-scale and Infrastructure optimized manufacturing Comprehensive Design excellence and deep Quality Control & Process 10 Geographical footprint technology imprint Excellen
Slide 12: Strong Brand Promise
Strong Brand Promise - CERA’s product portfolio encompasses every aspect of the price and design matrix LUXURY - Niche brands for deeper engagement with PREMIUM varied customer and market segments MID MASS 11 Brand Promise carefully cultivated over 35 years by consistently delivering on quality, val
Slide 13: Large-Scale and Optimized Manufacturing
Large-Scale and Optimized Manufacturing 12
Slide 14: Quality Control and Process Excellence
Quality Control and Process Excellence Rapid Plant is equipped with Advanced Technology Robotic Glazing machines Quality Adoption – which provide shine and Control Robotics for colour to the product and Systems Sanitaryware faster turnaround time Finishing Latest R&D Center Sanitaryware (Approved Mo
Slide 15: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Installed 3D Sanitaryware printers for Company to Faucet design design and – A complete install 3D automated printers design process Successfully installed 3D printers which has considerably shortened the duration for 14 conversion of concept into
Slide 16: Comprehensive geographical footprint
Comprehensive geographical footprint Main plant at Kadi Main Plant encompassing Tile Mfg. plants Sanitaryware, Chandigarh Faucetware and 9 CERA Style Studios Racepolymer plants 136 CERA Style Galleries Morbi - Tiles Plant 14,000 + Trade Partners Ahmedabad Kolkata Gearing up with increase in sales an
Slide 17: Multi layered Marketing Infrastructure (1)
Multi layered Marketing Infrastructure.. 1 9 CSS: Ahmedabad/Bangalore/Chennai/Mumbai Kolkata/Chennai/Thiruvananthapuram/Cochin/ Chandigarh Discerning customers including influencer's can touch and feel products No sales orientation/pressure The average size these company owned showroom are
Slide 18: Multi layered Marketing Infrastructure (2)
Multi layered Marketing Infrastructure.. 2 139 CSGs : Covering pan India (Dealer Owned) Complement/Substitute CSS Filters include showroom location, size of display area allocated, sales turnover history and commitment of the dealer Exclusive display in a marked area that will highlight prod
Slide 19: Multi layered Marketing Infrastructure (3)
Multi layered Marketing Infrastructure.. 3 Enhances retail experiences, retailer owned Currently 2,700 Style Centre operational Over 600 CSCs planned in the next 2 financial years Retailer does not have to pay for display products 18
Slide 20: Multi layered Marketing Infrastructure (4)
Multi layered Marketing Infrastructure.. 4 CERA Tile Gallery functional now 56 Nos. 20 additional Galleries being executed by providing standardized design, display and branding on cost sharing basis with dealers 9 operational so far Plan to open 75 CERA Tile Centres in 2018 - 19 with special standa
Slide 21: Customer Focused and Customer Centric
Customer Focused and Customer Centric • 13 service offices Mobile app After Sales • 25 officers attending technicians Mobile app for trade as Complaints Servicing • 140 technicians to attend for well to closed New CRM Team – On customers register within 1 to complaints spread across every module to
Slide 22: Financial Overview
Financial Overview Revenue EBITDA (Rs. in crore) CAGR: 16% CAGR: 16% 182 182 1,193 1,059 151 917 124 822 664 101 FY14 FY15 FY16 FY17 FY18 FY14 FY15 FY16 FY17 FY18 PAT (Rs. in crore) EPS (In Rs.) CAGR: 18% 104 100 79.9 77.1 83 64.2 68 53.4 52 41.0 21 FY14 FY15 FY16 FY17 FY18 FY14 FY15 FY16 FY17 FY18
Slide 23: Financial Overview
Financial Overview Networth (in crore) Working Capital Days (Net) 106 107 605 105 524 436 352 95 94 223 FY14 FY15 FY16 FY17 FY18 FY14 FY15 FY16 FY17 FY18 ROCE (%) ROE (%) 32% 23% 28% 29% 20% 20% 26% 26% 19% 17% 22 FY14 FY15 FY16 FY17 FY18 FY14 FY15 FY16 FY17 FY18
Slide 24: Abridged P&L – Standalone – Period ending Dec 2018
Abridged P&L – Standalone – Period ending 31 Dec 2018 Particulars (Rs. crore) Q3 FY18 Q3 FY19 Y-o-Y Shift 9M FY18 9M FY19 Y-o-Y Shift Revenue from Operations 291 319 10% 832 931 12% Other Income 2 4 113% 7 10 51% Total Income From Operations (Net) 293 323 10% 838 941 12% Total Expenditure Raw Materi
Slide 25: Thank You
Thank You For further information, please contact: Siddharth Patel CERA Ltd. Phone : +91 85111 02864 / 02764 243000 Email: siddharth@cera-india.com Mayank Vaswani / Devrishi Singh CDR, India Phone : +91 22 6645 1230 / 1222 Email: mayank@cdr-india.com devrishi@cdr-india.com