Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q2 & H1 FY23 Earnings Presentation
25 slides from Bajaj Consumer Care's earnings presentation, Nov 9, 2022
Slide 1: Investor Presentation filing letter to stock exchanges
bajaj coNsuMER cARE November 9, 2022 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra
Slide 2: Earnings Presentation Q2 & H1 FY23
bijij CONSUMER CARE Earnings Presentation Q2 & H1 FY23
Slide 3: Hair Oil Market Growth Trends
Hair __ __ Oil_ Market ___ Growth ___ Trends _ _ _ _ _ _ _ _ _ _ _ _ _ bajaj coNSUMERCARE Value Growth % Volume Growth % Key Highlights --------------------------- • Hair Oil Market saw muted • Urban • Rural • All India • Urban • Rural • All India volumes in Q2 FY23 over same period last year -2.8%
Slide 4: Financial Highlights - Standalone
Financial Highlights - Standalone Q2 FY23 v/s Q2 FY22 H1 FY23 v/s H1 FY22 Sales Sales Gross Margin Gross Margin INR 227.6 Cr INR 471.4 Cr 51.8% 53.2% Y-o-Y Y-o-Y v/s v/s 7.2% 11.1% LY 59.1% LY 58.9% A&P A&P EBITDA Margin EBITDA Margin INR 41.4 Cr INR 86.8 Cr 14.0% 14.6% Y-o-Y Y-o-Y v/s v/s 22.2% LY
Slide 5: Revenue Growth
Revenue Growth Sales (in Crores) 424.2 471.4 • Value Growth of 7% in Q2 FY23 and 11% in H1 FY23 YoY 212.2 227.6 • Sale of NPD at Rs. 58 crores grew 3X in H1 FY23 YoY contributing to 12% of total Topline Q2 FY22 Q2 FY23 H1 FY22 H1 FY23 ■ Sales Bajaj Consumer Care 4
Slide 6: Sales & Marketing
NATYV SOUL Hair Masque
Slide 7: Business Highlights
Business Highlights General Trade • Slight decline in sales in Q2 mainly due to rural slowdown which remains a concern • Retail Loyalty program has helped build NPD across urban Modern Trade • Overall MT has grown by more than 75% in Q2 FY23 • Focus on Channel specific packs instrumental in sales gr
Slide 8: ADHO
ADHO • Consistent Media presence across the Quarter • HSM SOV of 18% vs 14% last year • Digital presence on Social Media • Increased Investment in Visibility on E-Commerce Platforms OUR BES! EVER • New Almond Superfood Campaign started from July Bajaj Consumer Care 7
Slide 9: ADHO Digital Marketing
ADHO Digital Marketing Incremental Reach Via Social Marketing YouTube Connected TV -- FEED YOUR HAIR 66L views & 91% VTR 5.6 crore Impressions on Social 4.7 crore Views On Media Posts YouTube Digital Marketing being used for; a) Increasing thematic reach in cord cutters, b) Build Almond nourishment
Slide 10: Almond Drops Extension Portfolio – Almond + Argan and Serum
Almond Drops Extension Portfolio – Almond + Argan and Serum ALMOND + ARGAN SERUM WITH OIL Non-Sticky Hair Oil • Live on E-Commerce Platforms • Visibility on E-Commerce Platforms + """ -· Retail to drive offtakes _I_I _I_I 3 Way Damage Protection Bajaj Consumer Care Long Lasting Frizz Control 9
Slide 11: Amla & Coconut Portfolio
Amla & Coconut Portfolio bajaj coNsuMrn cARE • Amla Share at All India level continues to be ~ 4% • Thrust on large packs in key Geographies Bajaj 100% Pure Coconut Oil • Steady progress being made led by consistent offtakes and repeat demand • Focus on the brand to grow business in both General and
Slide 12: Digital Portfolio
Digital Portfolio • Both Bajaj 100% Pure and Natyv Soul supported with Visibility on E-Commerce platforms • Community Marketing Campaign started on Natyv Soul in Q1 continued in Q2 • Natyv Soul Portfolio being rationalised under Conditioner, Shampoo, Hair Oil and Serum range to help focus on marketi
Slide 13: Business Operations
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Slide 14: Key Raw Materials
Key Raw Materials Refined Mustered Oil (RMO) Price (INR / KG) Refined Mustard Oil (RMO) 178 Prices have started correcting on account of 160 160 156 145 142 reduction in other edible oils like palm and 117 124 soya. Removal of export duty on palm along 105 with slowing demand globally has resulted i
Slide 15: Cost savings initiatives
Cost savings initiatives • To mitigate the inflationary trend, cost saving initiatives are being driven to bring structural reduction in material costs • Value engineering : Optimisation of specifications of glass and PET bottles • Alternate vendor development/transportation : Alternate vendor devel
Slide 16: ESG
ESG Packing materials In line with 3R (Reduce, Recycle, Reuse) philosophy, we have taken the following steps in Q2 FY23 Reduce consumption of packaging material to reduce carbon footprint and GHG emissions. Optimization of specifications resulting in • Glass: Reduction in consumption of glass bottle
Slide 17: External Recognitions
External Recognitions Guwahati Paonta Sahib Greentech Foundation Award Winner for Outstanding Platinum & Gold Awards from APEX India Achievements in Environment Protection in Occupational Health & Safety Category r;~=~~ ~ A ...... l n dlA u .-.tanat «-hit, ,. S.&t, AW&r .- 1'oe11 C J:1\TWJCI\TF. A.,
Slide 18: Financials
Financials
Slide 19: Expenses To Sales Trend – Standalone
Expenses To Sales Trend – Standalone Material Cost Employee Cost ASP Other Expenses 11.4% 18.2% 10.2% 10.7% 15.9% 48.2% 9.4% 40.9% Q2 FY22 Q2 FY23 Q2 FY22 Q2 FY23 Q2 FY22 Q2 FY23 Q2 FY22 Q2 FY23 Material Cost Employee Cost ASP Other Expenses 46.8% 41.1% 18.4% 10.7% 12.0% 9.4% 14.8% 10.4% H1 FY22 H1
Slide 20: Financial Performance – Q2 & H1 FY23 Standalone
Financial Performance – Q2 & H1 FY23 Standalone Figures in Rs. Crore Particulars Q2 FY22 Q2 FY23 YoY% H1 FY22 H1 FY23 YoY% Net Sales Value 212.2 227.6 7.2% 424.2 471.4 11.1% Other Operating Income 2.9 2.7 -6.9% 6.3 5.7 -9.3% Total Operating Income 215.1 230.3 7.0% 430.4 477.0 10.8% Cost of Goods sol
Slide 21: Financial Performance – Q2 & H1 FY23 Consolidated
Financial Performance – Q1 & H1 FY23 Consolidated Figures in Rs. Crore Particulars Q2 FY22 Q2 FY23 YoY% H1 FY22 H1 FY23 YoY% Net Sales Value 213.2 229.7 7.7% 426.6 476.2 11.6% Other Operating Income 2.9 2.7 -6.9% 6.3 5.7 -9.3% Total Operating Income 216.2 232.5 7.5% 432.9 481.9 11.3% Cost of Goods s
Slide 22: Standalone Balance Sheet as at September 30, 2022
.. Standalone Balance Sheet as at September 30, 2022 ONSUMER CARE Figures in Rs. Crore Particulars 30.09.2022 31.03.2022 Particulars 30.09.2022 31.03.2022 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 44.4 45.2 (a) Share Capital 14.8 14.8 (b) Capital W
Slide 23: Consolidated Balance Sheet as at September 30, 2022
.. Consolidated Balance Sheet as at September 30, 2022 ONSUMER CARE Figures in Rs. Crore Particulars 30.09.2022 31.03.2022 Particulars 30.09.2022 31.03.2022 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 106.6 107.6 (a) Share Capital 14.8 14.8 (b) Capit
Slide 24: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d
Slide 25: Thank You
‘ S o » Thank You
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