Europris Asa · OSL:EPR
Europris Asa — SEB Nordic Seminar 2021
18 slides from Europris Asa's conference presentation, Jan 7, 2021
Slide 1: Company presentation
Company presentation January 2021 CEO Espen Eldal
Slide 2: Europris - Norway's #1 discount variety retailer
Europris - Norway’s #1 discount variety retailer • 32 million customer transactions in 2019 Customers • Widely recognised brand and price position1 • Increasing market share and gaining new customers • 1 million leaflets in distribution Marketing • 590 000 subscribers to digital newsletter • 670 000
Slide 3: 28 years of consecutive growth
28 years of consecutive growth NOK million 25 years of JV with Listing growth Tokmanni on Store #250 7 000 and opened Oslo Shanghai Børs sourcing 6 000 office Acquired by 5 000 Nordic Capital Central warehouse 4 000 Founded by Acquired by opened in Wiggo IK Store Fredrikstad 3 000 Erichsen Investmen
Slide 4: With a strong brand
With a strong brand 100% #1 Recognition Price perception Source: Mediacom annual market survey 5 Ranking among wide variety retailers (Biltema, Clas Ohlson, Coop OBS, Europris, Jernia, Jula, Jysk, Nille, Plantasjen, Rusta)
Slide 5: Track record of above-market growth
Track record of above-market growth Revenue and EBITDA margin1 Total growth for Europris and market2,3 NOK billion 7,4 6,2 5,8 5,4 19,1% 5,1 4,6 4,3 14% 14% 13% 13% 12% 9,3% 12% 11% 8,4% 7,7% 6,0% 6,4% 5,3% 2014 2015 2016 2017 2018 2019 LTM Q3 2014 2015 2016 2017 2018 2019 LTM Q3 2020 2020 Revenue E
Slide 6: Our approach – sustainability in all we do
Our approach – sustainability in all we do Sustainable value chain • 39% of single use plastic phased out – well on way to 100% target • Over 2 100 quality and safety test carried out in Europris’ testing laboratory Resource-efficient business model • Emissions has been reduced by 41% since 2014 • A
Slide 7: Strategic focus areas
Strategic focus areas Strengthen price Improve customer Drive customer and cost position experience growth 8
Slide 8: Strengthen price and cost position
Key initiatives Strengthen price and cost position Sourcing from solid Nordic base From 5 to 1 warehouse Private label strategy Savings estimated to 0.75-1.25 a • Optimise range and private label percentage points of group revenues strength 100 700 • Strengthen price position • Improve quality 75 40
Slide 9: Improve customer experience
Key initiatives Improve customer experience Constant category development ‘In-store’, seasons, campaigns Sustainable product options Improve sustainability performance Assortment optimisation • Private label • Brand name merchandise • Offer sustainability for everyone In-store Redesigned – at afford
Slide 10: Drive customer growth
Key initiatives Drive customer growth Store development Grow e-commerce Expand digital, data and e-crm Comprehensive store development plan New e-commerce platform in April 2020 32 million sales slips a year: • Relocation • Simpler and flexible shopping solution • Upgrade • Product range significant
Slide 11: Strategy well anchored in dedicated organisation
Strategy well anchored in dedicated organisation Our values ✓ Positive attitude • Highly dedicated and loyal employees ✓ Pro-active • Most important asset in Europris ✓ Clear • Well being and job satisfaction at an all time high ✓ Business oriented • Develop long and meaningful careers ✓ Simple • Ke
Slide 12: Significant untapped potential
Significant untapped potential Fogra Reklamefoto 13
Slide 13: Significant growth opportunities for Europris
Significant growth opportunities for Europris Addressable market in Norway Population per country million Groceries General merchandise ~300. 5.4 NOKbn1 5.5 10.2 ~180. NOKbn1 Specialty retail ~420. NOKbn1 Sources: Statistics Norway (SSB), 2017; Statistics Sweden (SCB), 2018 LTM; Statistics Finland (
Slide 14: Geographical expansion – option to acquire ÖoB
Geographical expansion – option to acquire ÖoB ÖoB – a perfect partner • Option to acquire remaining 80% stake in ÖoB* • Exercisable within Q2 2021 ✓ 90% category overlap and strong cultural fit • Fixed multiple of 7.7x average 2019 and 2020 EBITDA ✓ Nordic agreements with branded suppliers and join
Slide 15: Ambitious long-term financial and operational goals
Ambitious long-term financial and operational goals Growth Continue to deliver like-for-like growth above the market over time Target to open on average 5 new stores net per year, depending on availability of locations which meet Number of new stores strict return requirements, potential for relocat
Slide 16: Be the best discount variety retailer in Europe
Be the best discount variety retailer in Europe Fogra Reklamefoto 17
Slide 17: Next event: Q4 presentation 4 February 2021
Next event: Q4 presentation 4 February 2021
Slide 18: Alternative performance measures (APMs)
Alternative performance measures (APMs) APMs are used by Europris for annual and periodic financial reporting in order to provide a better understanding of Europris financial performance and are also used by management to measure operating performance. In the discussion of the reported operating res