Womancart Limited · NSE:WOMANCART
Womancart — Investor Presentation (May 2024)
32 slides from Womancart's investor presentation, May 9, 2024
Slide 1: Investor Presentation filing cover letter to NSE
! ) & CIN: U74999D1.2018P1.C336138 HTTPS:// www.womancart.in —) WOMANCART To, National Stock Exchange of India Limited Listing & Compliance Department Exchange Plaza, 5th Floor, Plot No. C/1, G Block, Bandra-Kurla Complex, Bandra Mumbai - 400 051 India Company Symbol: WOMANCART Company ISIN: INEOQ96
Slide 2: WomanCart Limited Investor Presentation May 2024
D WOMANCART WomanCart Limited Investor Presentation May 2024 HAS ARRIVED
Slide 3: Table Of Content
D WOMANCART Table Of Content ~ <\ orl. About Us 02. Our Journey 03. Business Model 04. Shareholder Value Creation 05. Investment Thesis 06. On Growth Trajectory: FY27E 07. Vision & Mission 08. Roadmap Ahead 09. Annexure
Slide 4: What Problems We are Solving
What Problems We are Solving ! WOMANCART Good Branded Discount Products A Ease of return IMMEDIATELY % L»\ ~ ON A CLIC OF BUTTO K N https://www.womancart.in/ C CopQu; ek g Groe \
Slide 5: Business Overview
Business Overview WOMANCART T
Slide 6: WomanCart: One stop solution for all Women's needs
WomanCart: One stop solution for all Women's needs D WOMANCART | 12,000+ 6+ » Revolutionize the beauty and wellness retail industry | SKUs Stores & Warehouse » Seamless shopping experience available through- user- I 5+ 13.5K friendly website and inviting brick-and-mortar stores | Own Brand Followers
Slide 7: Our Journey- Revenue Growth
Our Journey- Revenue Growth éx in 3 years D WOMANCART Revenue (% Lakhs) 964 6x 423 135 14 FY 17 FY18 FY19 FY20 FY21 FY22 FY23 « Started business * Incorporated +« Commencement « Ventured info « Developed * Opened two * Launched by selling DEO on Business as of operation & woman website & began owned
Slide 8: Business Model
Business Model D WOMANCART == Inventory = --- Distribution Channel ---1 r 1 --- Sales == 11 1 1 1 1 1 1 1 1 ¥ Own Website 1 1 Efficiently 1 1 1 1 Procurement 1 » 15-day return policy 1 1 1 from big OEM 1 for online customers 1 1 1 : 1 Brands 1 R J | |, I 1 1 &z 1 | | // Marketplace i @ - Return:10-1
Slide 9: Online Process
Online Process G) WOMANCART Product Procurement Packaging & Delivery Order products from vendors via POs Sealed with care, delivered with flair. e Inventory Management Customer feedback Streamline shopping experience: manage Seeking feedback &taking strategic inventory, process orders,& prepare deci
Slide 10: Offline Process
Offline Process G) WOMANCART Product Procurement Product Assistance Feedback & loyalty Directly from Vendors Genuine Insights fof I_nformed Seeking feedback &taking strategic customer decisions decision for improvement Product Selection Sales Closure Wide product variety to meet Seamless completion
Slide 11: From Management's Desk
— WQMANCART From Management’s Desk “We at Womancart are committed to innovation, quality, and inclusivity. Together, we illuminate beauty in all its forms, Mr. Madhu Sudan Pahwa Managing Director and Chief financial Officer empowering women to express themselves with confidence and grace. Our journe
Slide 12: Stakeholder's Value Creation
Stakeholder's Value Creation O) WOMANCART Gross Margin (%) ROCE & ROE (%) FY23 H1FY24 23% EBITDA Margin % 21% 17% FY22 FY23 ROCE BROE FY23 HI1FY24 With Size, our EBITDA Margins have improved keeping N This has translated into Superior Shareholder’s Wealth customer value in focus.
Slide 13: Profitable Growth and Sound Balance Sheet
Profitable Growth and Sound Balance Sheet D WOMANCART PAT (Rs in lakhs) and Margins (%) Debt to Equity Ratio PAT —PAT Margin % 12% % 123 5% d 18 2 0.1 49: 0.1 -1 -0.1 FY20 Fr21 FY22 FY23 FY20 Fr21 FY22 FY23 HIFY24 Current Ratio Cash
Slide 14: Investment Thesis
Investment Thes G) a WOMANCART
Slide 15: What's sets us apart
What's sets up apart D WOMANCART Express Delivery service Strong Social Media outlook Diversified revenue streams Expanding Domestic Footprint Developing Home Grown Brands Marquee Brands Strong Omni-channel Experience Building Premium Brands
Slide 16: Express Delivery Model
Express Delivery Model D WOMANCART Average order to delivered . . . * Implementing an inventory-led delivery model, 49678 company ensures faster order fulfilment, minimized stockouts, and increased customer satisfaction through timely product availability No. of warehouse * More than 12k SKUs presen
Slide 17: Diversified Revenue
Diversified Revenue Q) WOMANCART Categories wise 23% 18% 19% 19% 41% 49% 39% 30% FY 21 FY 22 FY 23 HIFY 24 Fragrance Makeup = Skin & Hair Care = Health & wellness u Imitiation Jewellery m Lingeries & Accessories m Clothing 16
Slide 18: Home Grown Brand Portfolio
Home Grown Brand Portfolio G) WOMANCART Sayda Jewels Faeezah Wondercurve Blluex « Specialize in Arfificial « Specidlize in designed « Provide affordable and « Stands out as lingerie * Exclusive line of kitchen jewellry that exudes dresses for special delightful assortment of brand. essentials. elega
Slide 19: Strong Omnichannel Model
Strong Omnichannel Model ) WOMANCART * Provide Touch and feel experience of. WomanCart LUXE products. + Premium and prestige brands and « Capability for hyperlocal Delivery and products to accept endless aisle orders, making * Avg. Area of 250 sq.ft. its entire online assortment available to the sto
Slide 20: Social Media Appearance
Social Media Appearance Expanding Brand visibility and credibility through influencer collaboration- Partnering with rising influencer to reach new market and demographics. 13.5K 2.5 Lacs Average 18K Followers Facebook Followers Spend Instagram Influencer Marketing
Slide 21: Marquee Brands
Marquee Brands D WOMANCART U'OREAL COLORGAR SW188 BEALTH ofi\y@ Wi LAKME | Veris REMEE skinale EQVE Gilletre o PARK AVENUE' Pam%rsfi @ VEGA RIYA enamor 20
Slide 22: On Growth Trajectory: FY27E
On Growth Trajectory: FY27E D WOMANCART 130 10 FY27 Target Sales Retail Stores Own Brands Product Category OEM sales v/s Own Brands 10% o ! sBeauty 10% ol Ly 30 100 = Jwellery = Fashion 109 . mOEMs Accessories | | Own Brands Warehouse Stores In India Fragrance ot i : o Personal Care 200 15% L 100 Ti
Slide 23: Womancart's Vision and Mission
Womancart's Vision and Mission To be the leading destination for women where she discovers products that ignite their confidence and fuel their pursuit of persondal fulfilment Our mission is to create a welcoming and inclusive space where every woman can explore, experiment, and celebrate her indivi
Slide 24: Roadmap Ahead
Roadmap Ahead D WOMANCART Womancart Luxe Store aims to expand its exclusive offerings and elevate the luxury shopping experience _ @ WOMANGART » She Carcs I'or us, WE CARE FOR HER “ Launching super-fast delivery in Chandigarh, followed by expansion plans nationwide Focusing on own home brand to stre
Slide 25: Annexures
Annexures ‘s) WOMANCART
Slide 26: Financial Soundness
Financial Soundness D WOMANCART Revenue(?mkhs) EBITDA (2 Lakhs) PAT (% Lakhs) 162 123 964 1,059 84 21 51 423 135 0 -1 -1 -18 FY21 FY22 FY23 H1FY24 FY20 FY21 FY22 FY23 HIFY24 FY20 FY21 FY22 FY23 HIFY24 EBITDA Margin (%) PAT Margin (%) ROCE & ROE (%) 69% 15% 12% -63% ®ROCE (%) ROE (%) 7% e 5% 5% -140%
Slide 27: Strong Balance Sheet
Strong Balance Sheet D WOMANCART Working Capital Management Days Inventory Days Receivable Days ' Payable Days 234 83 93 78 88 48 0 22 él 34 33 27 FY20 FY21 FY22 FY23 Debt to Equity Interest Coverage Ratio | 3.2 11.2 -1.7 -576 49 0.1 0.1 -0.1 / ; FY20 FY21 FY22 FY23 FY20 FY21 FY22 FY23 26
Slide 28: WomanCart LUXE store at Model Town
WomanCart LUXE store at Model Town WOMALCART g '.h G' D) 2 ) €/ O/ O/ O/ CRN €/ OX €/ CR T 60 D) ) ‘h (4 ¥ - P) 9 6~ ) ‘. D) ‘6 2 €/ 2 34 3 3 [ P - ' q
Slide 29: WomancCart- Kamla Nagar Store
WomancCart- Kamla Nagar Store
Slide 30: Profit and Loss Statement
Profit and Loss Statement G) WOMANCART Particulars (Rs. Lakhs) FY23 FY22 YoY H1FY24 Revenvue from Operations 944 423 128% 1059 Cost of good sold 715 334 114% 541 Gross profit 249 90 177% 517 Gross Profit Margin (%) 25.8% 21.2% 461bps 48.9% Employee Expenses 44 24 82% 58 Other Expenses 121 35 242% 29
Slide 31: Balance Sheet
Balance Sheet D WOMANCART Particulars (Rs Lakhs) Mar-23 Mar-22 Particulars (Rs Lakhs) Non-Current Assets 79 22 Equity 633 315 264 Property Plat & Equipment 70 20 Share Capital 309.6 110.8 110.8 Capital Work In Progress - - Other Equity 323 204 153 Intangible Assets 9 2 Deferred Tax Asset (DTA) 0.17
Slide 32: Thank You
Thank You For Further Information: Please get in Touch Monali Jain monali@goindiaadyvisors.com Sheetal Khanduja Sheetal@goindiaadvisors.com