Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 1
Slide 2: Summary of key developments
Summary of key developments • New customer acquisition in both channels, television and online, led to increased revenues by 20% to EUR 50.7 million in 2021. The webshops outperformed the overall market development of ecommerce in Germany by more than 50%. • Gross profit in 2021 grew faster than rev
Slide 3: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2021 3 Presentation of jooli 4 Financials 2021 5 Outlook 3
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars • Videoshopping • • • Digital Transformation € € € € € • Integrated value chain • • 4
Slide 5: After restructuring elumeo on clear growth path
After restructuring elumeo on clear growth path Stock price and Revenues (m€) Adjusted EBITDA (m€) 2017 2018 2019 Q1-20 Q2-20 Q3-20 Q4-20 2020 Q1-21 Q2-21 Q3-21 Q4-21 2021 Warburg Baader 5
Slide 6: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2021 3 Presentation of jooli 4 Financials 2021 5 Outlook 6
Slide 7: Successful LIVE TV Show events throughout 2021
LIVE Successful LIVE TV Show events throughout 2021 % Winter sale Juwelo Birthday BLACK FRIDAY Black Friday Weekend 7
Slide 8: Merchandise & sales optimizations for our top brands contributed to increase of profit-per-show-minute
Merchandise & sales optimizations for our top brands LIVE contributed to remarkable increase of profit-per-show-minute Merchandise & sales Increased margin Increased focus on top 5 brands of top 5 brands profit per minute +67% +18% 7.882 € 77 65 4.713 € 2020 2021 2020 2021 8
Slide 9: Expansion of airtime share for products below EUR 100 contributed to new LIVE TV customers
Expansion of airtime share for products below 100 EUR LIVE contributed to increase of new LIVE TV customers Airtime minutes for New customers Optimized LIVE program U100 EUR product LIVE TV for new customer acquisition ▪ +21% +19% ▪ 8.723 7.215 ▪ 2020 2021 2020 2021 ▪ 9
Slide 10: Online bidding agent was sales channel with strongest growth
LIVE Online bidding agent was sales channel with strongest growth LIVE revenue of bidding agent Digitalization of TV customers in (online livestream, in k EUR) bidding agent ▪ +43% ▪ 3.697 2.586 ▪ ▪ 2020 2021 10
Slide 11: WEB continues its strong growth and outperforms eCommerce market by >50%
WEB continues its strong growth and outperforms WEB the overall eCommerce market development by >50% Revenue of Elumeo total German eCommerce Webshop Revenue Main growth driver in m EUR in k EUR ▪ +32% ▪ +19% ▪ 14.546 € 99.100 € 11.051 € 83.300 € ▪ 2020 2021 2020 2021 11
Slide 12: New WEB customers have more than tripled since 2019
WEB New WEB customers have more than tripled since 2019 New web customer growth Online marketing optimizations ▪ +75% ▪ +75% ▪ ▪ 2019 2020 2021 12
Slide 13: Great shopping experience is resulting in excellent customer feedback
WEB Great shopping experience is resulting in excellent customer feedback Authentic customer reviews from real buyers 4,8 stars out of 5 Buying experience Product Customer Fast shipping & (quality & price) service unboxing 13
Slide 14: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2021 3 Presentation of jooli 4 Financials 2021 5 Outlook 14
Slide 15: E-Commerce seems to have maxed out its current potential leaving a USD 1.6 trillion growth opportunity
E-Commerce seems to have maxed out its current potential leaving a USD 1.6 trillion growth opportunity Development of World Market for Lifestyle Products and Share of E-Commerce (USD bn.) 3.000 100% 90% 2.500 80% 2.000 70% A worldwide USD 1.6 1.666 60% trillion 1.906 1.534 1.500 1.910 1.950 1.430 50
Slide 16: Much of today's E-commerce still has the UX of a 1980s catalogue
Much of today’s E-commerce still has the UX of a 1980s catalogue Browse through Search for products predefined product presentation mobile mobile catalogue catalogue 16
Slide 17: Introducing Jooli: A video first platform for inspirational shopping
Introducing Jooli: A video first platform for inspirational shopping First app of its kind in Germany, India and Italy. More than 250,000 users and 1.6mn. Video views since launch in Q3/2021 More than 100 brands present their own products in short videos, checkout in their webshops. Gesture based in
Slide 18: Our Product: A commission based video shopping platform
Our Product: A commission based video shopping platform User Acquisition Platform Content Acquisition Digital B2B Native cloud-based Lead Managment backend w/ Azure, Ambassadors Users Akamai & frontend in Content Flutter, React, TS Content Management via Interface Customer sharing by merchants or AP
Slide 19: Scalable growth both in India and in Germany
Scalable growth both in India and in Germany 300000 7 6 250000 56.660 Cum. # of users Germany 5 200000 4 Cum. # of users India 150000 47.443 3,2 2,78 1,7 3 2,07 100000 2,28 2,35 39.744 1,88 196.763 2,03 2 131.102 50000 Cost per install Germany (€) 30.834 0,51 75.197 0,23 0,22 0,221 20.443 1.652 4.76
Slide 20: New Channel Acquisition in India at a fraction of the cost
New Channel Acquistion in India at a fraction of the cost 120 8.000 € 100 7.000 € # of channels Germany 6.000 € 43 80 5.000 € # of channels India 60 3.305 € 4.000 € 3.572 € 2.772 € 38 3.284 € Cost per new channel 2.268 € 3.000 € 40 2.553 € Germany (€) 2.456 € 34 61 2.000 € 20 30 438 € 374 € 36 270 €
Slide 21: Competition: Jooli uniquely positioned to succeed
Competition: Jooli uniquely positioned to succeed Videofeed Instant access Video-orientation Real time product feed Commission based only Metaverse ready Shopping-orientation Source: Jooli Analysis 21
Slide 22: After investing 0.5m and committing another 1.2m for 2022 elumeo is now evaluating options
After investing 0.5m and committing another 1.2m for 2022 elumeo is now evaluating options for accelerated growth Q1/Q2 Focus on adding core features to the APP Shop Meta- 2022 Real APIs verse • Multi language time AI APIs Check- • Improved real time product feeds out Expand feed MVP • Ambassador pr
Slide 23: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2021 3 Presentation of jooli 4 Financials 2021 5 Outlook 23
Slide 24: 2021 vs. 2020 performance – Overview
2021 vs. 2020 performance – Overview Gross profit (m€) Revenues (m€) 2020 2021 2020 2021 Adjusted EBITDA (m€) 2020 2021 24
Slide 25: Effects – From Adjusted EBITDA to Earnings after tax
Effects – From Adjusted EBITDA to Earnings after tax EUR Mn. 25
Slide 26: Key performance indicators (I)
Key performance indicators (I) 26
Slide 27: Key performance indicators (II)
Key performance indicators (II) 27
Slide 28: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments 2021 3 Presentation of jooli 4 Financials 2021 5 Outlook 28
Slide 29: Optimized LIVE broadcasting in Italy to 4 hours transmission window
Optimized LIVE broadcasting in Italy to 4 hours transmission window with improved contribution margin for the Italian market at lower revenue Before 1st May 2022 After 1st May 2022 ▪ ▪ 24h Live ▪ ▪ €€€ € ▪ LCN ▪ LCN 526 134 29
Slide 30: Outlook 2022 – single-digit decrease, Adjusted EBITDA low single-digit million
Outlook 2022 – single-digit decrease Adjusted EBITDA low single-digit million • • • 30
Slide 31: Outlook 2022 – single-digit decrease, Adjusted EBITDA low single-digit million
Outlook 2022 – single-digit decrease Adjusted EBITDA low single-digit million • • • • 31
Slide 32: Points of contact
Points of contact Executive Board Investor Relations 32