Bayerische Motoren Werke Ag · XETR:BMW
Bayerische Motoren Werke — BMW Group — Investor Day (2025)
17 slides from Bayerische Motoren Werke's investor day presentation, 2025
Slide 1: Driving Dynamics and Automated Driving
DRIVING DYNAMICS AND AUTOMATED DRIVING. Dr. Mihiar Ayoubi Senior Vice President Driving Experience
Slide 2: The Superbrains of the Neue Klasse
HEART OF JOY THE SUPERBRAINS OF THE NEUE KLASSE.
Slide 3: The Neue Klasse. Entirely New Driving Pleasure
THE NEUE KLASSE. ENTIRELY NEW DRIVING PLEASURE. • Entirely new body. • Entirely new drivetrain. • Entirely new electric backbone. • Entirely new functional architecture.
Slide 4: Connected Chassis. A Masterpiece of Engineering
CONNECTED CHASSIS. A MASTERPIECE OF ENGINEERING.
Slide 5: A New Era of Developing the Next Sheer Driving Pleasure
A NEW ERA OF DEVELOPING THE NEXT SHEER DRIVING PLEASURE. THE HEART OF JOY.
Slide 6: Dynamic Performance Control. Strategic Benefits
DYNAMIC PERFORMANCE CONTROL. STRATEGIC BENEFITS. BMW PROPRIETARY. Scalable with short time to market. DEVELOPMENT SPEED. Quick changes & shorter development cycles. UPDATABILITY. Over-the-air rollout of complex & distributed functions. VARIANT CONTROL. Reduction Start-up- & application efforts. SCAL
Slide 7: The Superbrains of the Neue Klasse: Automated Driving
THE SUPERBRAINS OF THE NEUE KLASSE. SUPERBRAIN OF GEN25 AUTOMATED DRIVING
Slide 8: Assisted Driving Pleasure. Adjusted ADAS Products
ASSISTED DRIVING PLEASURE. ADJUSTED ADAS PRODUCTS ACCORDING TO THE NEEDS OF OUR CUSTOMERS BASED ON GEN21. GER US In Germany, the Highway In US, the Highway Assistant Assistant is used by our is used by our Customers in Customers in ~ 2/3 of their more than ~50% of their driving time when offered. dr
Slide 9: ADAS Status Quo. Tailored ADAS Products for Local Customer Needs
ADAS STATUS QUO. TAILORED ADAS PRODUCTS FOR LOCAL CUSTOMER NEEDS. LEVEL 2+ DRIVING • To ~50% of our US customers technical innovations were extremely important when purchasing/leasing their vehicle. • Feeling safe and secure in their car is a very important need for our customers. • Next Gen Highway
Slide 10: BMW Group x Qualcomm. Strategic Cooperation for Next Generation ADAS
BMW GROUP X QUALCOMM. STRATEGIC COOPERATION FOR THE NEXT GENERATION ADAS. BMW AND QUALCOMM. • Joint development of Gen25 ADAS platform for BMW Neue Klasse. • Focus on safety and maturity. • Leveraging competences and cost synergies using latest AI Technology. • Validation with BMW test vehicles for
Slide 11: BMW Is Committed to Responsibility Combining Safety, Comfort and Innovation
BMW IS COMMITTED TO RESPONSIBILITY BY COMBINING SAFETY, COMFORT AND INNOVATION. INNOVATION ASSISTANCE CONTROLLABILITY
Slide 12: BMW Neue Klasse Will Offer a Unique Automated Driving Experience
BMW NEUE KLASSE WILL OFFER A UNIQUE AUTOMATED DRIVING EXPERIENCE. TRENDSETTER WITHOUT FOLLOWING A TREND. SMART. SYMBIOTIC. SAFE. Best of two worlds: Seamless assistance: Pioneering ADAS cutting-edge AI-algorithms for keep driver intuitively engaged innovation for 20+ years: perception and planning.
Slide 13: Symbiotic – Driver Interaction. Cooperative Assistance
SYMBIOTIC – DRIVER INTERACTION. COOPERATIVE ASSISTANCE. Cooperative steering and world first cooperative braking during active assistance. Seamless symbiotic Seamless transition and between assistance and smoothest assisted guidance by the driver. deceleration to standstill.
Slide 14: Safe – Core Launch Philosophy
SAFE – CORE LAUNCH PHILOSOPHY. NEXT LEVEL DRIVER INVOLVEMENT AND STATE-OF-THE ART SAFETY FEATURES. • Next generation active safety as a silent companion. • High-performance interior camera for intelligent driver involvement. • Safety first is our guideline and not chasing flashy features.
Slide 15: ADAS Status Quo. Tailored ADAS Products for China
ADAS STATUS QUO. TAILORED ADAS PRODUCTS FOR CHINA. CN • Over 1/3 of our chinese BMW customers are looking for most modern technology, while an equally large group wants to avoid stress when driving. • In China our customers use Level 2 ~50% of their driving time on highways. BMW Group Market and Bra
Slide 16: ADAS for Chinese Market. BMW and Momenta
ADAS FOR CHINESE MARKET. CHINESE AI TECHNOLOGY EMBEDDED IN BMW PRODUCT EXPERIENCE. BMW AND MOMENTA. • Combining 20+ years of pioneering safety with locally trained driving knowledge and enhancing geopolitical resilience. • Navigation Guided Assist for seamless L2+ Assistance from Urban to Highway. •
Slide 17: Momenta as a Strong Partner for BMW
MOMENTA AS A STRONG PARTNER FOR BMW.