Clorox Company (the) · NYSE:CLX
Clorox Company (the) — The Clorox Company — Goldman Sachs Global Staples Forum 2018
12 slides from Clorox Company (the)'s conference presentation, May 8, 2018
Slide 1: The Clorox Company Global Staples Forum
The Clorox Company Global Staples Forum 1
Slide 2: Safe Harbor
Safe Harbor Except for historical information, matters discussed in this presentation, including statements about the success of the Company’s future volume, sales, costs, cost savings, earnings, earnings per share, diluted earnings per share, margins, foreign currencies, foreign currency exchange r
Slide 3: Key Messages
Key Messages • US-centric company - leading brands in mid-sized categories, consistently generated strong cash flow • 2020 Strategy and focus on Tech Transformation allow us to lead through digital disruption • Early investment in digital and eCommerce is delivering wins 3
Slide 4: Technology is Center to 2020 Strategy
Technology is Center to 2020 Strategy Mission • We make everyday life better, every day • Maximize economic profit Objectives • Big-share brands in mid-sized categories and countries • Drive superior consumer value behind strong brand investment, Strategy innovation and technology transformation • A
Slide 5: Strong Progress on Tech Transformation
Strong Progress on Tech Transformation eCommerce Digital Marketing Integrate the Physical and Leverage Data, Technology and Digital Retail Worlds to Meet Analytics to Drive Consumer Shopper Needs Engagement Product & Winning the Enhanced More More More Packaging Algorithm Content Targeted Personaliz
Slide 6: We Continue to Lean Into Digital Engagement
We Continue to Lean Into Digital Engagement 51% 45% 41% 34% ROI based discipline resulting in over 50% of our media in digital FY15 FY16 FY17 FY18 Estimate 6
Slide 7: Accelerating Growth in eCommerce
Accelerating Growth in eCommerce • Early investment in eCommerce is paying off • Adapting Clorox capabilities to a digital application • Leveraging our strength in category management and shopper marketing 7
Slide 8: Applying Clorox Capabilities to Digital
Applying Clorox Capabilities to Digital • Category Management: Top of the page’ is online equivalent of eye-level shelving • Shopper Marketing: Engaging shoppers online with relevant and customized content 8
Slide 9: Closing in on 2020 $500M Aspiration
Closing in on 2020 $500M Aspiration • Early investment in eCommerce is paying off • ~4% of Total Company Sales $500M 2020 • 37% Sales CAGR (FY15 to FY17) Aspiration $225M 2020 FY17 Goal Sales Column2 Column1 Clorox eCommerce Sales FY17 include eCommerce sales from RenewLife acquisition
Slide 10: Examples of Recent Wins
Examples of Recent Wins Burt’s Bees Spring Cleaning 2020 Holiday Campaign Omnichannel EventAspiration 2020 FY17 Goal Renew Life Sales Share Growth Burt’s Bees Store
Slide 11: Our Partners Help Build World-Class Digital
Our Partners Help Build World-Class Digital Select Partners: 11
Slide 12: THE CLOROX COMPANY
THE CLOROX COMPANY NF
The Clorox Company — Goldman Sachs Global Staples Forum 2018 on 6ix