Slide 1: Rusta Q1 2025/26
Confidential Rusta Q1 2025/26 Göran Westerberg, CEO | Sofie Malmunger, CFO 11 September 2025
Slide 2: Agenda
Confidential Agenda 1. Business update 2. Financial performance 3. Update on projects 4. Summary and Q&A
Slide 3: Business update
Confidential Rusta Q1 2025/26 Business update
Slide 4: Store pipeline at record levels
Internal Multi-geography presence Store pipeline at record Finland levels 43 +1 2271) stores in Sweden, Norway, Finland and Germany Norway 53 Signed / approved 18 13 locations 47 Sweden 14 2 121 +1 Prioritized store ~60 ~60 locations 180 ~30 ~30 Germany Planned openings next three years 50-80 10 1)
Slide 5: Rusta starts the year with profitable growth despite FX headwind
Confidential Rusta Q1 2025/26 Rusta starts the year with profitable growth despite Q1 ’25/26 vs. ’24/251) Q1 ’25/26 vs. ’24/25 FX headwind 6.0% Net sales growth excl. 1.2% LFL2) growth excl. currency effects in Q1 currency effects in Q1 Q1 started with a soft May across markets Continued strong net
Slide 6: Key events
Confidential Rusta Q1 2025/26 Key events Strong Weak Club Rusta and development in development in store pipeline largest segments Finland keep expanding • Increased footfall • Careful consumers • 6.5 million Club Rusta members, increase of • Increased average • Back to increasing 12% ticket share of
Slide 7: Financial performance
Confidential Rusta Q1 2025/26 Financial performance
Slide 8: Currency headwind in net sales and profitability
Confidential Rusta Q1 2025/26 Currency headwind in net sales and profitability Continued net sales growth Increased gross profit FX effects in EBITA Net sales (MSEK) Gross profit (MSEK) & gross margin (%) EBITA (MSEK) 3.4% 0.6% -20.0% 6.0% 6.9% -0.5% 3,174 1,350 3,069 1,343 351 280 43.8% 42.6% Excl.
Slide 9: Our largest segments remains strong
Confidential Rusta Q1 2025/26 Our largest segments remains strong Strong net sales growth in Sweden and Norway Stable profitability despite negative FX effects Q1’ 25/26 vs. Q1 ‘24/25 EBITA excl. IFRS 16 margin in Q1 Net sales growth excl. currency effects 19.0% 10.4% 7.1% 11.9% 3.7% -1.3% online on
Slide 10: Improved campaigns and sales mix supported underlying profitability
Confidential Rusta Q1 2025/26 Improved campaigns and sales mix supported underlying profitability EBITA%, Q1 2025/26 Profitability drivers in Q1 FX and LY 1. Positive sales mix Tietoevry compensation 2. Improved campaigns 11.4% 3. OPEX increase due to seasonality 8.8% 4. FX headwind likely peaked 5.
Slide 11: Strategic use of capital to drive growth and managing risk
Confidential Rusta Q1 2025/26 Strategic use of capital to drive growth and managing risk Planned increase in working capital Allocating capital to drive growth Net working capital (MSEK) Net debt excl. IFRS 16 (MSEK) % LTM sales 10% 12% % LTM sales -0.56x -0.16x 1,423 Q1 '24/25 Q1 '25/26 1,111 -123
Slide 12: On track to deliver on our financial targets
Internal Financial targets On track to deliver on our financial targets Net sales Profitability Dividend growth policy • Rusta targets an • Rusta targets an • Rusta aims to annual average EBITA margin of distribute 30-50 organic1) net sales around eight percent percent of net profit • The Board prop
Slide 13: Ongoing projects
Internal Rusta Q1 2025/26 Ongoing projects
Slide 14: Concept Renewal
Confidential Rusta Q1 2025/26 Concept Renewal Improved store layout and communication • All stores wk 32-37 • Early performance in line with guidance on LFL impact: +1,5-2%
Slide 15: Elsa Form Kids
Confidential Rusta Q1 2025/26 Elsa Form Kids Rusta unique products • Families with young children • The collection includes more than 30 items • Very well received
Slide 16: Hotel collection
Confidential Rusta Q1 2025/26 Hotel collection Affordable premium products • Designed interior concept for bedroom and bathroom • Affordable luxury • Sold very well
Slide 17: Distribution centre development
Confidential Rusta Q1 2025/26 Distribution centre development • An automation system aimed at improving efficiency in the distribution centre o Project on track, expected to finish by spring 2026 • Bonded warehouse implemented o Annual cost savings of approximately SEK 30 million
Slide 18: Summary & events after the quarter
Confidential Rusta Q1 2025/26 Summary & events after the quarter All current projects progressing Store pipeline Current trading according to plan • Sustained inflow of new stores • August sales in line with Q1 • DC automation • Optimistic outlook on expansion • Finland remained challenging • Bonded
Slide 19: Q&A
Confidential Rusta Q1 2025/26 Q&A
Slide 20: Thank you
Confidential Thank you Next event: Interim report Q2 2025/26 December 9, 2025