Slide 1: FAQ on FY2023/9 Full-Year Results
® Makuake Makuake, Inc. FAQ on FY2023/9 Full-Year Results We have prepared a list of questions that shareholders and investors are likely to ask about our full-year results for FY2023/9. Please refer to our answers below, in conjunction with our Financial Statements and Financial Results Briefing Ma
Slide 2: Advertising investment, headcount and personnel expenses
We invest in advertising and promotion according to our in-house ROI standards, aiming for operational efficiency. We believe that allocating advertising and promotion expenses without considering operational efficiency, in an attempt to increase the gross amount of "support" pre-orders, may result
Slide 3: Repeat project owners and project unit value
Focusing on repeat project owners and increasing the number of their published projects contributes to boosting the unit value per project. This is because repeat project owners, already well-versed in project publications, set higher targets for their new projects than for previous ones, and their
Slide 4: On FY2024/9 Financial Forecasts
Additionally, we have boosted projects' first-day impact through the new “Coming Soon” functionality, while also enhancing curator consulting capabilities through knowledge sharing by veteran curators. On FY2024/9 Financial Forecasts Q1: | understand that for FY2024/9, you are planning to achieve th
Slide 5: Plan assumptions and medium-term KPI targets
a phase where we are gradually gaining recognition from businesses (project owners) and consumers (project supporters) and, as a result, are still strongly influenced by the external environment. In this context, the appropriate plan assumption to communicate to the stock market is that we used the
Slide 6: Approach to advertising, personnel expenses and new businesses
Our operational approach to advertising and promotion, as well as personnel expenses, through FY2025/9 will remain unchanged from FY2023/9. We will proceed as follows: e Advertising expenses: We will allocate them in line with in-house RO! standards while improving operational efficiency. e Personne