Yowie Group Ltd. · ASX:YOW
Yowie — Investor Presentation (September 2013)
30 slides from Yowie's investor presentation, Sep 11, 2013
Slide 1: Updated Investor Presentation
ABN 98 084 370 669 11 September 2013 For personal use only ASX Compliance Pty Ltd Level 8 Exchange Plaza 2 The Esplanade Perth WA 6000 UPDATED INVESTOR PRESENTATION Yowie Group Ltd (the ‘Company’ or ‘Yowie’) wishes to advise that on 9 September 2013 the Company uploaded an Investor Presentation onto
Slide 2: About Yowie
About Yowie Yowie Group Ltd is a global brand licensing company specialising in the development of consumer products designed to promote learning, understanding and engagement with the natural world through the adventures and exploits of six endearing Yowie characters. Educating children and adults
Slide 3: Investor Presentation September 2013 - UAE
For personal use only Investor Presentation September 2013 - UAE YOWIE GROUP LIMITED
Slide 4: Disclaimer
Copyright YGL 2 Disclaimer For personal use only This Presentation (the “Presentation”) has been prepared for use by prospective acquirers in considering their interest in an investment (the “Transaction”) in Yowie Enterprises Ltd (or the “Company”). By accepting a copy of this Presentation, the rec
Slide 5: Yowie Group Limited: A new global brand owner and licensing company
For personal use only Yowie Group Limited A new global brand owner and licensing company
Slide 6: YGL Capital Structure
Copyright YGL 4 YGL Capital Structure For personal use only Issued Capital • Market capitalization AUD $13 million • 83,310,987 fully paid Ordinary shares • 29,799,052 Listed Options - exercise price 20c – expiry Dec 15, 2015 • 9,600,000 Unlisted Director Options – (4million of which exercise price
Slide 7: Capital Structure
Copyright YGL 5 Capital Structure For personal use only Top 5 Shareholders Shares % K. P. Hudson 12,034,353 14 Abdullah Hani Abdallah 5,666,667 7 Daleford Way Pty Ltd 4,500,000 5 Seefeld Investments 3,914,468 5 C&L. Lubich & Family PF 2,750,000 3 Total 28,865,488 34 Related Party Shares Options Wayn
Slide 8: Board & Management Team
Copyright YGL 6 Board & Management Team For personal use only • Executive Chair : Wayne Loxton • Executive Director COO : Mark Avery • Non Executive Director : Bob Watson • Non Executive Director : Patricia Fields
Slide 9: Director Bios
Copyright YGL 7 Director Bios For personal use only Executive Chairman: Wayne Loxton – extensive corporate executive experience spanning over 30 years at M.D. & Director level across companies, disciplines and international markets Executive Director: Mark Avery – a former CEO of ThemeSTAR (AEGIS),
Slide 10: Yowie Brand History
Copyright YGL 8 Yowie Brand History For personal use only • First launched in ANZ market in 1995 • 31 million units sold in 20 weeks (surpassed FY projection) • 65 million units sold in first full year ($100 million retail) • Over 2 million children's books sold • Yowie achieved No 1 in sales in chi
Slide 11: Yowie - An Award Winning Brand
Copyright YGL 9 Yowie - An Award Winning Brand For personal use only 1997 Sial D’or International Industry Trade Show • Best new global supermarket product • Best new global confectionery product Australian Market Awards • Best in the Business - Business Review Weekly • Best New Aus. Supermarket Pro
Slide 12: Yowie Brand Profile
Copyright YGL 10 Yowie Brand Profile For personal use only • Outstanding international award winning brand • Highly differentiated best in class creative • Global market potential • Worldwide appeal across gender, age and culture • Cross category licensing growth opportunity • Relevant and timely ec
Slide 13: Yowie Key Objectives
Copyright YGL 11 Yowie Key Objectives For personal use only • Build a global confectionery led brand • Launch a broad range of licensed products worldwide • Establish a commercially successful digital platform
Slide 14: The Yowie US Opportunity
Copyright YGL 12 The Yowie US Opportunity For personal use only • Yowie has exclusive rights to US Patents #5,925,321 & #6,099,872 valid until 2018 • Patents allow FDA approved production of non imbedded chocolate toy product • US market opportunity represents 315 million people
Slide 15: For personal use only
For personal use only
Slide 16: US Agreements in Place
Copyright YGL 14 US Agreements in Place For personal use only • Manufacturing : Whetstone Chocolate Company • Patent : Hank Whetstone /Secure until 2018 • Manufacturing Technology: Hank Whetstone/Secure until 2020 • Inclusions : Perfect Productions Hong Kong Ltd • Digital Development: The Little Big
Slide 17: US Launch Key Dates
Copyright YGL 15 US Launch Key Dates For personal use only 2013 On Schedule Program Sept: Factory commissioning wrapping machine in Florida US Nov: US production commences Dec: First shipment leaves factory for retail distribution
Slide 18: Yowie Strengths
Copyright YGL 16 Yowie Strengths For personal use only • Experienced Board with unique experience – key capability in entrepreneurial start-ups, global brand management, international markets, digital & licensing development • Yowie proven brand with strong equity still remaining in ANZ market plus
Slide 19: Yowie Challenges
Copyright YGL 17 Yowie Challenges For personal use only • Need to secure faster acceleration of manufacturing output to realize full value of US market patent • Growth and expansion to outpace competition • New investment to increase manufacturing capacity and allow expansion into new markets – Midd
Slide 20: Key Competitive Advantage
Copyright YGL 18 Key Competitive Advantage For personal use only • US exclusive rights Patent • Award winning proven brand • Product offer and experience advantaged vs. worldwide market leader (Kinder Surprise) • Global brand licensing opportunities • Global digital platform including Mobile Apps
Slide 21: Yowie Confectionery Product
Copyright YGL 19 Yowie Confectionery Product For personal use only
Slide 22: Yowie vs. Kinder Surprise on shelf
Copyright YGL 20 Yowie vs. Kinder Surprise on shelf For personal use only
Slide 23: Brand Strategy
Brand Strategy For personal use only • Extensive launch sampling program • Off location power wing displays to build stock weight in store • Limited edition natural replica inclusions • Mobile app & digital platform • Cross category licensing program • Environmental play & learn
Slide 24: Licensing & Digital - Core Value Drivers in Yowie Growth Strategy
Copyright YGL 22 Licensing & Digital – For personal use only Core Value Drivers in Yowie Growth Strategy Food Licensing
Slide 25: Non-food Licensing
Copyright YGL 23 Non-food Licensing For personal use only Puzzles & Games Body Boards Garden Seeds Music CDs Jocks n Socks & Games Pencil Case & Satchel
Slide 26: Non-food Licensing
Copyright YGL 24 Non-food Licensing For personal use only Bubble Bath Publishing & Shampoo Caps Beanies & Danglers
Slide 27: Digital Apps
Copyright YGL 25 Digital Apps For personal use only
Slide 28: Yowie Brand Success
Copyright YGL 26 Yowie Brand Success For personal use only • A Winning Formula: • Six endearing Yowie characters • Portion controlled at 28gms • High definition character foils for market impact & shelf standout • Token inclusion with ecology story & trading value • Premium natural replica collectab
Slide 29: Invest in Yowie Today!
Copyright YGL 27 Invest in Yowie Today! For personal use only Yowie is a significant new value creating growth opportunity • Exclusive patent rights to US market • Global brand licensing opportunity • Worldwide digital platform including mobile apps opportunity • Global new markets/product expansion
Slide 30: Coming soon to a store near you!
For personal use only Coming soon to a store near you!