Wendy's Company (the) · NASDAQ:WEN
Wendy's Company (the) — Wendy's/Arby's Group — Investor Presentation (January 2011)
57 slides from Wendy's Company (the)'s investor presentation, Jan 27, 2011
Slide 1: Wendy's Marketing
1 1 Wendy’s Marketing Ken Calwell Chief Marketing Officer
Slide 2: Menu Strategy, Core Value, Brand Vision, Communication
2 2 Menu Strategy CORE VALUE Brand Vision Communication
Slide 3: Think about your favorite brands…
3 3 Think about your favorite brands…
Slide 4: Clearly identify the opportunity space that Wendy's can own
4 4 Clearly identify the opportunity space that Wendy’s can own.
Slide 5: Being Real
5 5 Being Real Real taste Real food Real ingredients Real service Real experience
Slide 6: Expect superior freshness and taste
6 6 Expect superior freshness and taste Made to order Less processed High integrity ingredients Expect superior value and store cleanliness
Slide 7: Choice In
Choice In
Slide 8: Fast Food Lovers
8 8 Fast Food Lovers Wendy’s consumer target — 60 million — Diverse - slightly more male — Fast food significant in their lives — Very familiar with fast food chains
Slide 9: 9 9
9 9
Slide 10: Reorganized R&D and Marketing
¢ Reorganized R&D and Marketing ¢ Teams Focused on Core Menu ¢ New Talent & Leadership
Slide 11: Vibrant new product pipeline that will drive results
11 11 Vibrant new product pipeline that will drive results
Slide 12: Disciplined new product testing process
Disciplined new product testing process
Slide 13: 100 New Product Ideas Tested In Market
¢100 New Product Ideas e 25 Tested In Market ¢ 1,500 Restaurants
Slide 14: Menu Strategy, Core Value, Communication: The Real Choice in Fast Food
14 14 Menu Strategy CORE VALUE Communication The Real Choice in Fast Food
Slide 15: Fries, Hamburgers, Salads, Value, Chicken
15 15 Fries Hamburgers Salads Value Chicken Fries Hamburgers Salads Value Chicken
Slide 16: Differentiate through higher quality
Differentiate through higher quality
Slide 17: Breakthrough Promotional Products
17 17 Breakthrough Promotional Products
Slide 18: Double Stack
DOUBLE STACK ‘VALUE NATURAL-CUT FRIES WITH SEA SALT VALUE DRI SOUR CREAM acHP ITATO
Slide 19: Premium Salads
19 19 Premium Salads Premium Salads
Slide 20: Premium Salads ingredients
20 20 — 11 different greens, chopped fresh daily — Freshly made Pico de Gallo — Premium Hass avocados — All natural dressings, with no preservatives
Slide 21: Salad Growth Strategy
21 21 Premium Salad Line Salad Growth Strategy Half-size Salads Seasonal Salads Q3 2010 Q4 2010
Slide 22: Salad Growth Strategy
22 22 Salad Growth Strategy Premium Salad Line Q3 2010
Slide 23: Salad sales more than doubled
23 23 Before Q3 launch After Q3 launch Salad Sales More Than Doubled!
Slide 24: Salads - #1 Market Share Leader!
24 24 Salads - #1 Market Share Leader!
Slide 25: Wendy's Premium Salads
25 25 Wendy’s Premium Salads
Slide 26: 26 26
26 26
Slide 27: 27 27
27 27
Slide 28: Natural-cut fries with sea salt
28 28 — Top-quality, 100% Russet potatoes — Natural cut — Better-tasting cooking oil — Natural sea salt
Slide 29: Sold 16% more units than base period
29 29 Sold 16% more units than base period
Slide 30: New Natural-Cut Fries with Sea Salt
rar y NEW age FRIES We BEE api Vues . SEA SALT
Slide 31: Menu Strategy, Core Value, Communication: The Real Choice in Fast Food
31 31 Menu Strategy CORE VALUE Communication The Real Choice in Fast Food
Slide 32: 45% of visits
32 32 45% of visits l Mostly male, 18-24 & 30-40 l Refuel quickly & inexpensively l Shop price points, looking for a value menu l Hardest hit by the economy
Slide 33: Wendy's Original Super Value Menu
33 33 Wendy’s Original Super Value Menu
Slide 34: What Fast Food Lovers Want Most
34 34 What Fast Food Lovers Want Most Wendy’s New Approach To Value Everyday value items Meaningful variety Keep value menu simple
Slide 35: Unit Sales up 30%
35 35 Unit Sales up 30% Overall Transactions up 3% in November
Slide 36: Fast Food Lovers Need New Product News
36 36 Fast Food Lovers Need New Product News
Slide 37: 37 37
37 37
Slide 38: 38 38
38 38
Slide 39: Distinctively delicious combo
kK distinctively delicious combo. BACON @BLUE:
Slide 40: 40 40
40 40
Slide 41: Fresh, never frozen, 100% pure North American beef
41 41 — Fresh, never frozen, 100% pure North American beef — 40% thicker patty — Quality toppings — Crinkle-cut pickle — Red onion — Toasted and buttered bun
Slide 42: 42 42
42 42
Slide 43: Dave's Hot n' Juicy
P Dac ane i
Slide 44: Large Hamburger Unit Gains, Media Flights
44 44 Large Hamburger Unit Gains 4 Week Base 1 st Media Flight 2 nd Media Flight Dave’s Hot n’ Juicy Cheeseburgers
Slide 45: National Launch 2nd Half 2011
45 45 National Launch 2 nd Half 2011 National Launch 2 nd Half 2011 National Launch 2 nd Half 2011 National Launch 2 nd Half 2011
Slide 46: Chicken
46 46 Chicken Chicken
Slide 47: Garden Sensations With Enhanced Chicken Filet
47 47 Garden Sensations With Enhanced Chicken Filet Garden Sensations With Enhanced Chicken Filet
Slide 48: Asiago Ranch
ASIAGO RANCH eee
Slide 49: Chicken Growth Strategy: Gold Chicken Launch
49 49 GOLD CHICKEN LAUNCH Enhanced Filet Q3 2010 Chicken Growth Strategy Asiago Ranch Feb 2011 GOLD CHICKEN LAUNCH
Slide 50: Menu Strategy, Core Value, Communication: The Real Choice in Fast Food
50 50 Menu Strategy CORE VALUE Communication The Real Choice in Fast Food
Slide 51: Facebook
facebook.
Slide 52: 52 52
52 52
Slide 53: Choice In
Choice In
Slide 54: Q3 2010, Q4 2010
54 54 Q3 2010 Q4 2010 Q4 2010
Slide 55: 55 55
55 55
Slide 56: Well-defined consumer target and rejuvenated product pipeline
56 56 — Well-defined consumer target — Rejuvenated new product pipeline — New value proposition — Targeted marketing campaign — Leadership team and franchise partners generating strong results
Slide 57: Choice In
Choice In
Wendy's/Arby's Group — Investor Presentation (January 2011) on 6ix