THE9 Limited · NASDAQ:NCTY
THE9 — IPO Roadshow (August 2020)
13 slides from THE9's IPO roadshow presentation, Aug 19, 2020
Slide 1: The9 Limited (Nasdaq: NCTY)
The9 Limited （ Nasdaq : NCTY ）
Slide 2: Disclaimer
Disclaimer • Readers are cautioned that securities of The9 Limited (the “Company”) are highly speculative. No representations, warranties or undertakings, express or implied, are made by the Company or any of its affiliates, advisers or representatives or the underw rit ers as to, and no reliance sh
Slide 3: The9 Transaction Overview
The9 Transaction Overview Issuer: The9 Limited (“The9”, “NCTY” or the “Company”) Current Exchange/Symbol: NASDAQ: NCTY Offering Type: Follow - on Offering (F - 1) Estimated Gross Offering Proceeds: $ 1 0 ,000,000 (including over - allotment option) Securities Offered : American depositary shares (“A
Slide 4: The9 Business Strategies
The9 Business Strategies • To become a diversified Internet company targeting on fast growing technology sectors • Based on the over - 20 - year experiences on gaming industry in China, to • Continue developing and publishing the mobile games on pipeline; • Expand our current mobile game pipeline by
Slide 5: Current Gaming Business
Current Gaming Business Product Development 1: CrossFire New Mobile Game Product Development 2: Audition New Mobile Game
Slide 6: Product Development 1: CrossFire New Mobile Game
Product Development 1: CrossFire New Mobile Game • Licensor: Smilegate (Korea) • The9 obtained a right from Smilegate to develop a mobile shooting game based on the intellectual property relating to CrossFire ; • The9 entered into an exclusive publishing agreement with a third - party company, pursu
Slide 7: Product Development 2: Audition New Mobile Game
Product Development 2: Audition New Mobile Game • Licensor: T3 Entertainment (Korea) • The9 obtained a right from T3 Entertainment to develop a causal dancing mobile game based on the intellectual property relating to Audition; • The9 entered into an agreement with a third - party company, pursuant
Slide 8: Key New Projects in the Coming Year
Key New Projects in the Coming Year Product Development and Publishing: Mid - core Match - 3 Mobile Game Trending Genre: Hyper - Casual Games
Slide 9: Product Development and Publishing: Mid-core Match-3 Mobile Game
Product Development and Publishing: Mid - core Match - 3 Mobile Game • Match - 3 in - house developed mid - core mobile game; • The game is intended to have a high competitive quality with creative core game play; • The producer and key team members have 10+ years of game development experience; • C
Slide 10: The Game: A Completely Different Experience of Match-3
The Game: A Complete Different Experience of Match - 3 • 1 - 2 min per game; • A turn - based gameplay against other live players; • Wisely summon and utilize your heroes; • Match, battle, collect, enhance; • We plan to seek for an IP which fits into the style of the game W.I.P . mockup
Slide 11: Hyper-casual Games
Hyper - casual Games *A hyper - casual game is a mobile video game which is easy - to - play and usually free - to - play; they also feature very minimalistic user interfaces. Popularized in 2017, these games can be quickly played after downloading, usually without any tutorial or instructions.
Slide 12: Hyper-casual Games in China: A Trending Genre
Hyper - casual Games in China: A Trending Genre A fast growing market with $ 1.42B market size in China, 2020E • 25% growth rate YoY . 0.85 1.13 1.42 0B 0.2B 0.4B 0.6B 0.8B 1B 1.2B 1.4B 1.6B 2018 2019 2020E Hyper - casual Game Market in China ( $ Billion ) * Data source: https ://bg.qianzhan.com/r
Slide 13: Hyper-casual Game Operations
Hyper - casual Game Operations Utilize our game operation experience to step into the Hyper - casual game segment Plan to build up a team and establish a systematic platform for Hyper - casual game operations: • License hyper - casual games from global and local game developers; • Localize the g