Betsson Ab Class B · OMXSTO:BETS_B

Betsson Ab Class B — Q4 2010 Earnings Presentation

46 slides from Betsson Ab Class B's earnings presentation, February 2011

  1. Slide 1: Presentation Full Year 2010

    Presentation Full Year 2010 Pontus Lindwall CEO

  2. Slide 2: Betsson agenda

    Betsson • Introduction • Financial Presentation • Product and Geographical Split • Key Performance Indicators - Sportsbook margin - Customer deposits • Legal • B2B • Events after Q4 • Q&A

  3. Slide 3: Introduction

    Betsson Introduction t "4 betsson gx

  4. Slide 4: Betsson

    Betsson • 45 years of accumulated competence • 282 employees • Listed on Nasdaq OMX Nordic, Mid Cap (BETS) • Market Cap of approximately € 500 000 000 • Betsson competes with national monopolies but also with peers, such as Unibet, Ladbrokes, Expekt, Bwin and similar

  5. Slide 5: Betsson website sportsbook and casino

    Open account! Username / Email Passi SPORTSBOOK SCRATCH CASINO LIVE CASINO ™== POKER BINGO GAMES START Chase your thri at Betsson! Ree Rook: Casino, Poker an \ SULEYMAN B. ju! a) /]\ Ge Sa > SPORTSBOOK a t Turkey - South Korea Wed 2 Live Being Raise your ) t won £9 in Safari bingo. Enjoy-the excitem

  6. Slide 6: Casino game screen

    a BALANCE (kr) TOTAL BET GAME NUMBER =f oe ——=—"EGANESNIENU™ OE OMT

  7. Slide 7: CasinoEuro

    it Pe dy ete [usename [fesseee | ‘Not a member? Sign up here: Per See eee LIVE CHAT CONTACT 100% BONUS UP TO €100 ON YOUR FIRST DEPOSIT Register & play Play FREE games for real Op =) JACKPOTS: €11 “=e, 100% Safe and Secure Casino At CasinoEuro you get the best in online casino: © Over 100 non-downlo

  8. Slide 8: SverigeAutomaten.com

    SverigeAutOmaten:com Idrottslag och foreningar Registrera dig Betainingsmetoder Kundtjanst Kontakta oss >> Telefon +356 22 603 144 Email suppot@ sverigeautomaten.com Vi tar emot Sverige AutOmaten:com SVENSKA SPELAUTOMATER PA NATET Gold Rush Du far det basta inom onlinecasino med Sverigeautomaten a.

  9. Slide 9: Finnish casino site

    Sahképosti Paras siwsto sinulle, joke pidét raaputusarvoista ja kolikopeleisté B Ota yhteytti 24/7 Chat E-mail +358 942 415 821 Salasana hukassa? ALOITA TIETOA MEISTA HYVANTEKEVAISYYS REILU PELI PROMOOTIOT 4 +100 PELIA o ay Aloittaminen on helppoa Ci) Rekisterdidy @ Saa bonuksesi/arpasi ® Pelaa ja v

  10. Slide 10: Cherry Casino: Promote our brands

    if @® Cherry Casino Promote our brands!

  11. Slide 11: High Growth and Profitability

    High Growth and Profitability Revenue Growth EBIT-margin 2007 121% 29.3% 2008 60% 26.7% 2009 25% 24.4% 2010 23% 23.7% • High growth in combination with strong margins • Manage to ”invest during operation”, constantly investing in IT-infrastructure and partnerships while managing operations

  12. Slide 12: Financial Presentation Q4 2010

    Betsson Financial Presentation Q4 2010

  13. Slide 13: Q4 Highlights

    Q4 Highlights • Revenues increased by 26% to SEK 484.3 M (382.9) • Operating income increased by 37% to SEK 127.7 M (93.5) • Operating margin 26.4% (24.4) • Customer deposits increased by 21% Numbers in gray = Q4 2009

  14. Slide 14: Q4 Highlights

    Q4 Highlights • Operating income was negatively impacted by a net cost of SEK 2.8 (3.0) million referring to the currency translation of balance sheet items • The net effect from capitalizations and amortizations of capitalized development costs amounted to a cost of SEK 1.5 (revenue 6.1) million Nu

  15. Slide 15: Q4 Highlights

    Q4 Highlights • Gross Turnover in Sportsbook amounted to 1 894.1 M (755.3), an increase of 151% • Gross Turnover in Live betting amounted to SEK 1 144.0 M (231.9), an increase of 393% • Earnings per Share SEK 3.19 (2.29) • Cash by end of period SEK 497.1 M (529.1) Numbers in gray = Q4 2009

  16. Slide 16: Q4 Highlights

    Q4 Highlights • The quarter’s customer deposits were in excess of one billion SEK, the Group’s highest level of deposits to date for an individual quarter • Active customers increased by 4% to 300 500 (288 742) Numbers in gray = Q4 2009

  17. Slide 17: Full year report

    Full year report • Revenues increased by 23% to SEK 1 603.2 M (1 299.7) • Operating income increased to SEK 380.6 M (316.9) • Operating margin 23.7% (24.4) • Earnings per Share SEK 9.32 (7.73) Numbers in gray = Full year report 2009

  18. Slide 18: Betsson – Shareholder value

    Betsson — Shareholder value - According to dividend policy, 75 percent of profits shall be distributed to shareholders » This is equivalent to a transfer to shareholders amounting to 7.00(5.75) kronor per share - Automatic redemption process (more favourable than dividends) » The strong performance

  19. Slide 19: Sportsbook

    Sportsbook • Strategically important product • Launched in 2006, it contributes to 33% of Gross Profit with continued growth • One of the broadest product offerings on the market • New live client launched • Growing faster than industry average – 151% growth in Turnover, 393% in live betting – Stron

  20. Slide 20: Sportsbook live betting screen

    Newcastle Jets FC - North Queensland Fury 1-0 isthalf 34min Tennis Robin Haase - Pablo Cuevas 0-0 istSet Football istanbul Buyuksehir - Karsiyaka Tuesday 11:30 Konya Sekerspor - Trabzonspor ‘Tanzania - Uganda Tuesday 12:45 Konyaspor - Willem Tiburg Tuesday 13:00 MFK Kodice - Fotbal Trinec Tuesday 13

  21. Slide 21: Revenues

    M SEK Revenues 600 500 484.3 400 300 200 100 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2005 2006 2007 2008 2009 2010

  22. Slide 22: Product and geographical split

    Betsson Product and geographical split

  23. Slide 23: Gross Profit per Product

    Gross Profit per Product M SEK 450 400 Growth (%) 350 300 Other + 69 (Y) +46 (Q) 250 Poker - 15 (Y) 9 (Q) 200 Sportsbook + 56 (Y) 150 + 43 (Q) 100 Casino + 16 (Y) + 24 (Q) 50 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2008 2009 2010

  24. Slide 24: Gross Profit per Product

    Gross Profit per Product Casino Sportsbook Poker Other Q4 2010

  25. Slide 25: Gross Profit per Geographical Area

    Gross Profit per Geographical Area M SEK 450 400 350 Growth (%) 300 Rest of World + 100 (Y) -10 (Q) 250 EU, outside Nordic +7 (Y) 200 +37 (Q) + 89 (Y) 150 Other Europe + 54 (Q) 100 -9 (Y) Nordic Countries +8 (Q) 50 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2008 2009 2010

  26. Slide 26: Gross Profit per Geographical Area

    Gross Profit per Geographical Area Nordic Countries Other Europe EU, outside Nordic region Rest of the world Q4 2010

  27. Slide 27: Key Performance Indicators

    Key Performance Indicators SB Margins Deposits

  28. Slide 28: Growth Indicators

    Growth Indicators Growth Q4 2010 Y/Y Q/Q Active Customers 4% 18% Registered Customers 49% 11% Revenues 26% 26% Customer Deposits 21% 21% Gross Turnover SB 151% 56% • The measure “Active Customers” shall be seen in a longer perspective

  29. Slide 29: Active Customers

    Active Customers 350 300 500 300 250 200 150 100 50 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2007 2008 2009 2010 • +4% compared to Q4 2009 • +18% compared to Q3 2010

  30. Slide 30: Registered customers

    Registered customers 3 500 3 158 200 3 000 2 500 2 000 1 500 1 000 500 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2007 2008 2009 2010 • + 49% compared to Q4 2009 • + 11% compared to Q3 2010

  31. Slide 31: Sportsbook Margins

    Sportsbook Margins 2010 2009 2010 2010 2009 Q4 Q4 Q3 FY FY Gross Turnover SB 1894.1 755.3 1215.7 5355.7 2571.5 Gross Margin SB¹ 6.8% 10.9% 7.4% 6.9% 8.0% Gross Profit 128.2 82.0 89.5 367.7 206.6 1) Margin after direct and allocated costs

  32. Slide 32: Live Betting Increases – Fueling Betting Turnover

    Live Betting Increases – Fueling Betting Turnover Q4 2010 Q4 2009 Pre-match betting Live betting Share of Gross Turnover in Sportsbook

  33. Slide 33: Legal

    Betsson Legal t "4 betsson gx

  34. Slide 34: Legal

    Legal NAFTA Open minded Protectionistic (Time) Neglect Forbid Regulate Harmonize Not sustainable • Regulate more games More sustainable • Less protectionistic/global understanding • Sustainable tax levels • ECJ vs monopolistic arguments

  35. Slide 35: Legal

    i T T Legal Finland's gambling reforms, which came into effect on October 1 2010, it seeks to clampdown on gambling operators, which are licensed elsewhere than in Finland, by tightening the law on gambling adverts and make it a criminal offence to run the advertising of foreign gaming companies Pay

  36. Slide 36: Legal

    i Legal Continued discussions about legalising internet gaming both on federal and state level News flow from the Italian gaming authority (AAMS) last week suggests that the main operators will be able to offer online casino and poker cash games ECJ has said in several Opinions issued 8/9-10 that Ge

  37. Slide 37: B2B

    Betsson B2B betsson BUSINESS SOLUTIONS @ t "4 betsson x WHAT'S YOUR THRILL?

  38. Slide 38: Betsson's B2B-Strategy – For Distant Markets

    Betsson's B2B-Strategy – For Distant Markets

  39. Slide 39: Strong pipeline for further development

    Strong pipeline for further development

  40. Slide 40: B2B expansion – Turkey

    B2B expansion — Turkey Betsson Business Solutions has signed an agreement with Realm Entertainment of providing a complete gaming portal and the technical operation of it The gaming portal includes Sportsbook, Poker, Casino etc, and is translated into Greek, English, Dutch, Turkish, German and Spani

  41. Slide 41: B2B expansion – Italy

    B2B expansion -— Italy Betsson has signed an agreement aimed at entering into a Joint Venture together with G.Matica Srl in Italy G.Matica holds an online gaming license on the Italian market and operates online today through its site Gbet.it Italy is the largest online gaming market in Europe, with

  42. Slide 42: B2B expansion – India

    B2B expansion — India - betgson +s TOCKHOLM DECEMBER 2 RELEASE BETSSON A : Betsson has established a software development company in India which will develop software both for Betsson’s current markets in Europe as well as for new ventures in Asia Press release Betsson AB [Publ] BETSSON ESTABLISHES

  43. Slide 43: B2B expansion – China

    B2B expansion Betsson has established a business relationship with a local company in China which has set up a joint venture in the sports lottery related industry together with a Chinese state owned company Betsson has invested in Asia for more than three years since we believe that the Asian marke

  44. Slide 44: Events after Q4

    Betsson Events after Q4 t "4 betsson gx

  45. Slide 45: Events after the fourth quarter

    Events after the fourth quarter • The activity level of the various gaming solutions has been high during January with ATH in Gross Turnover in Odds and deposits • In January, the players have been successful and pay out levels in Odds have been higher than normal • There have been no other key even

  46. Slide 46: What's your thrill?

    What's your thrill? - betsson' 9x

Betsson — Q4 2010 Earnings Presentation on 6ix