Seb Sa · EURONEXT:SK
Seb Sa — Groupe SEB — Investor Presentation (November 2025)
72 slides from Seb Sa's investor presentation, November 2025
Slide 1: Groupe SEB Presentation
Groupe SEB Presentation November 2025
Slide 2: Agenda
GROUPE SEB PRESENTATION 01 Group overview 02 Group strategy 03 9-month 2025 results 04 Outlook 05 Appendix November 2025 2
Slide 3: Group overview
GROUPE SEB PRESENTATION Group overview November 2025 3
Slide 4: Who we are
GROUPE SEB PRESENTATION Who we are Worldwide leadership in Small Domestic Equipment and Professional Co ee Machines In 2024 Over 10 years €7.3bn €8.3bn Consumer business ~7% Revenue Sales CAGR €1bn Professional business €802m 9.7% > €4bn Operating Result Operating FCF From Activity margin > 40%* sha
Slide 5: Who we are
GROUPE SEB PRESENTATION Who we are Presence in more than 150 countries > 400m A life-centric innovation Products sold per year ~3,000 > 470 dedicated employees patents filed in 2024 > 32,000 Employees worldwide Net zero trajectory approved by SBTi 47* Industrial sites (o/w 29 in Europe) *As of June,
Slide 6: Group strategy
GROUPE SEB PRESENTATION Group strategy November 2025 6
Slide 7: Our mission
GROUPE SEB PRESENTATION Our mission “Make consumers’ everyday lives easier and more enjoyable and contribute to better living all around the world” November 2025 7
Slide 8: Groupe SEB's ambitions
GROUPE SEB PRESENTATION Groupe SEB’s ambitions CONSUMER MARKET PROFESSIONAL MARKET STRENGTHEN BECOME OUR A GLOBAL REFERENCE LEADERSHIP PLAYER November 2025 8
Slide 9: Groupe SEB's consumer market
GROUPE SEB PRESENTATION Groupe SEB’s consumer market CONSUMER MARKET Market estimated at €80bn Key features of the market Development of multi-equipment and uptrading Vacuum cleaner example > Structural growth (>3% per year) driven by various factors New local lifestyle and consumer habits Devel
Slide 10: Large presence in many market segments
GROUPE SEB PRESENTATION Large presence in many market segments Cookware Kitchen Electrics COOKWARE ELECTRICAL COOKING BEVERAGES FOOD PREPARATION AND KITCHEN UTENSILS Home & Personal Care LINEN CARE FLOOR CARE HOME CONFORT PERSONAL CARE November 2025 10
Slide 11: Groupe SEB's professional market
GROUPE SEB PRESENTATION Groupe SEB’s professional market PROFESSIONAL MARKET Market estimated at €15bn Key features of the market Use of co ee as an ingredient in hot or cold drinks > Sustained growth (5-10% per year) driven by: Development of out-of-home consumption, Italy Germany USA particularl
Slide 12: Focus on beverage and culinary professional equipment
GROUPE SEB PRESENTATION Focus on beverage and culinary professional equipment BEVERAGE CULINARY TRADITIONAL AND FULL AUTO COLD BEVERAGE COOKWARE FOOD PREPARATION COOKING FILTER COFFEE COFFEE MACHINES AND TABLEWARE MAKERS November 2025 12
Slide 13: A strategic vision for the Consumer division
GROUPE SEB PRESENTATION A strategic vision for the Consumer division Innovative New Strengthen products categories leadership Geographic expansion November 2025 13
Slide 14: Our key success factors
GROUPE SEB PRESENTATION Our key success factors… LEADERSHIP IN CONSUMER EXTENSIVE GO-TO- COMPETITIVE STRONG GLOBAL CONTINUOUS PRODUCT MARKET INDUSTRIAL BRANDS PRESENCE INNOVATION OFFERING EXCELLENCE FOOTPRINT + PROVEN EXPERTISE IN M&A PIONEERING ROLE IN CORPORATE SOCIAL RESPONSIBILITY November 2025
Slide 15: Powerful portfolio of complementary global and regional brands
GROUPE SEB PRESENTATION STRONG BRANDS …leveraging a powerful portfolio of complementary, global and regional brands… Strong heritage & Consumer recognition Average age of 75 years Global reach & local strength Large price points coverage November 2025 15
Slide 16: Strengthening our leadership
GROUPE SEB PRESENTATION STRONG BRANDS …strenghtening our leadership… #1 75% of sales Des ventes Grand Public Réalisées sur des marchés où le Groupe est leader* in markets where the Group is a leader* #1 #1 #2 #1 Electrical #2 Cookware Blender Beverages Linen care cooking Professional automatic coffe
Slide 17: With a global presence
GROUPE SEB PRESENTATION GLOBAL PRESENCE …with a global presence… 11 % North 35 % America Western 16 % 26 % Europe Other EMEA countries China 7% Other Asian 5% countries More than South 150 America countries 2024 Consumer sales November 2025 17
Slide 18: A robust innovation process
GROUPE SEB PRESENTATION CONTINUOUS INNOVATION … and a robust innovation process… Fine-tune Integrate technological Understand societal trends product development evolution Develop complete ranges and consumer needs and definition (including AI) of consumer experience A process supported by substantia
Slide 19: A dynamic product portfolio
EXTENSIVE GROUPE SEB PRESENTATION CONTINUOUS PRODUCT INNOVATION OFFERING … leading to a dynamic product portfolio… Deployment of comprehensive o er… …covering every price points… …to meet evolving consumers needs through innovation… …all around the globe Washers Garment Spot cleaners steamers Expans
Slide 20: Go-to-market excellence
GO-TO- GROUPE SEB PRESENTATION MARKET EXCELLENCE …helped by go-to-market excellence… Consumer sales per distribution channel Focus on China in 2024 6% 7% Other >3,000 >25,000 Group retail Influencers Livestreams 41% E-commerce* 14% Specialists 400 >2,000 E-stores Weekly livestream TikTok in Group's T
Slide 21: Flexible industrial footprint, ensuring cost competitiveness
COMPETTIVE GROUPE SEB PRESENTATION INDUSTRIAL FOOTPRINT …and a flexible industrial footprint, ensuring cost competitiveness GERMANY Emsdetten FRANCE Vernon Ingwiller Diez Saint-Lô Geislingen Mayenne Is/Tille CHINA Hayingen Lacanche Selongey Riedlingen Taicang Tournus Rumilly Shaoxing LKA Pont-Êvêque
Slide 22: Deploy our strategy in the Professional division
GROUPE SEB PRESENTATION Deploy our strategy in the Professional division Leverage Develop our success the Professional in Professional Cooking Co ee segment Become a reference player Innovation and international expansion November 2025 22
Slide 23: Value creation formula rolled out in Professional
GROUPE SEB PRESENTATION Our successful value creation formula being rolled out in Professional EXTENSIVE GO-TO- COMPETITIVE STRONG GLOBAL CONTINUOUS PRODUCT MARKET INDUSTRIAL BRANDS PRESENCE INNOVATION OFFERING EXCELLENCE FOOTPRINT + PROVEN EXPERTISE IN M&A PIONEERING ROLE IN CORPORATE SOCIAL RESPON
Slide 24: Leadership in professional coffee and extended product range
GROUPE SEB PRESENTATION EXTENSIVE GLOBAL STRONG CONTINUOUS PRODUCT PRESENCE BRANDS INNOVATION OFFERING Leadership in professional coffee and extended product range 2016 2019 2022 2023 Full auto co ee machines Traditional and BEVERAGES filter co ee makers Cold beverages World leader Geographic expansi
Slide 25: First professional equipment hub in China
GROUPE SEB PRESENTATION GLOBAL CONTINUOUS PRESENCE INNOVATION First professional equipment hub in China March 2024 R&D center, purchasing and production facility Investment of €60m Better product coverage Major strengthening in the Chinese market September 2024 March 2025 Delivery in Q3 2025 Serial
Slide 26: Strategic expansion in professional culinary
GROUPE SEB PRESENTATION EXTENSIVE STRONG PRODUCT BRANDS OFFERING Strategic expansion in professional culinary Before 2017 2019 2023 2024 2025 Cookware and Présence historique tableware indirecte PROFESSIONAL AND SEMI- Food preparation PROFESSIONAL CULINARY Cooking November 2025 26
Slide 27: Expertise in external growth with a robust financial profile
GROUPE SEB PRESENTATION PROVEN EXPERTISE IN M&A Expertise in external growth while maintaining a robust and strong financial profile Sales * JV GS Arabia 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Net Leverage (excl. IFRS 1.3x 1.9x 1.7x 0.6x 0.3x 1
Slide 28: A long standing ESG commitment
GROUPE SEB PRESENTATION PIONEERING ROLE IN CSR A long standing ESG commitment Recognized ESG performance November 2025 28
Slide 29: New ESG ambition by 2030
GROUPE SEB PRESENTATION PIONEERING ROLE IN CSR New ESG ambition by 2030 ESG at the heart of the Make consumers’ everyday lives easier and more enjoyable and Group’s strategy contribute to better living around the world Act Act as a leader in the Act 2024 for Nature Circular Economy for All Climate E
Slide 30: Key ESG KPIs for the 2030 roadmap
GROUPE SEB PRESENTATION PIONEERING ROLE IN CSR Key ESG KPIs for the 2030 roadmap 2030 TARGET Scopes 1 & 2 – Greenhouse gases direct emission STI LTI -42% (vs 2021) ACT FOR NATURE Scope 3* - Greenhouse gases indirect emission -25% (vs 2021) Water consumption reduction -25% (vs 2021) SDA products repa
Slide 31: Key ESG KPIs for 2030 roadmap
GROUPE SEB PRESENTATION PIONEERING ROLE IN CSR Key ESG KPIs for 2030 roadmap ACT FOR ALL 2030 TARGET Responsible purchasing charter (% of suppliers covered) 100% SUPPLIERS Supplier commitment to an ESG program (representing 80% of the carbon footprint) 500 Quality management CONSUMERS (% of entities
Slide 32: 9M-25 key figures and review of 2025 outlook
GROUPE SEB PRESENTATION 9M-25 key figures and review of 2025 outlook November 2025 32
Slide 33: Key figures at end-September 2025
GROUPE SEB PRESENTATION Key figures at end-September 2025 9-month sales Q3 sales €5,664m €1,916m +0.0% LFL vs 2024 -1.2% LFL vs 2024 9-month ORfA Q3 ORfA €267m €148m -€177m vs 2024 -€52m vs 2024 November 2025 33 * French Competition Authority
Slide 34: Review of the revised 2025 outlook: Sales
GROUPE SEB PRESENTATION Review of the revised 2025 outlook Sales 23 July 6 October Continued wait-and-see attitude among customers in North Persistent disturbances in North America in H2 America Overall improvement in organic performance in H2 fueled by: Softer-than-expected Q3 activity, especially
Slide 35: Review of the revised 2025 outlook: ORfA
GROUPE SEB PRESENTATION Review of the revised 2025 outlook ORfA 23 July 6 October Consideration of H1 results, down vs. 2024 Persistent uncertainty related to tari s Softer-than-expected sales growth in H2 Return to growth in results expected in H2 fueled by: > Continued wait-and-see attitude from c
Slide 36: Sales
GROUPE SEB PRESENTATION Sales November 2025 36
Slide 37: 9-month organic sales stable
GROUPE SEB PRESENTATION 9-month organic sales stable… Sales in €m +1 -124 5,725 +62 5,664 Organic growth Currency effect Scope +0.0% -2.2% +1.1% -1.1% 9M 2024 9M 2025 November 2025 37
Slide 38: Slight organic decrease in Q3
GROUPE SEB PRESENTATION ...including a slight organic decrease in Q3… Sales in €m -23 1,985 -60 +14 1,916 Organic growth Currency effect Scope -1.2% -3.0% +0.7% Q3 2024 Q3 2025 -3.5% November 2025 38
Slide 39: Further strengthening of the euro
GROUPE SEB PRESENTATION … and further strengthening of the euro 9-month currency e ect in €m 10 0 - 10 - 20 - 30 -€124m Q1: -€7m Q2: -€57m - 40 Q3: -€60m - 50 RUB CHF PLN AUD CAD ARS UAH KRW EGP COP BRL USD MXN TRY CNY Others November 2025 39
Slide 40: Sales by activity
GROUPE SEB 9-MONTH 2025 PRESENTATION SALES AND FINANCIAL DATA Sales by activity 9-MONTH SALES €5,664m -1.1% reported +0.0% LFL Professional Consumer €730m 9-month €4,934m +0.5% -1.3% -7.9% LFL +1.2% LFL €233m Q3 €1,683m +0.9% -4.0% -4.1% LFL -0.8% LFL November 2025 40
Slide 41: Professional
GROUPE SEB PRESENTATION Professional 9-month 2025 One-o negative e ect linked to the consolidation of Sofilac in 2024 €730m > > 6 months of activity consolidated in Q3 2024 > unfavorable comparison base Sales +2.4% LFL excluding this accounting e ect +0.5% -7.9% LFL Professional Co ee: return to grow
Slide 42: Bestsellers in the Professional Coffee market
GROUPE SEB 9-MONTH 2025 PRESENTATION SALES AND FINANCIAL DATA Bestsellers in the Professional Coffee market Schaerer Soul WMF 1100S > 100k machines per model since launches Cumulative sales: c. €1bn November 2025 42
Slide 43: Consumer
GROUPE SEB PRESENTATION Consumer 9-month 2025 €4,934m A softer-than-anticipated Consumer activity in Q3 overall… > Less buoyant markets globally, particularly France and Germany -1.3% > Retailers’ wait-and-see attitude still strongly impacting sales in the US +1.2% LFL … but some noteworthy achievem
Slide 44: Continued growth in EMEA and Asia
GROUPE SEB PRESENTATION Continued growth in EMEA and Asia AMERICAS EMEA ASIA 9M-25: -7.3% 9M-25: +2.4% 9M-25: +3.6% Excluding LP: +3.5% North America Western Europe China +4.9% Q2-25 Q3-25 Excl. LP +1.7% +5.9% +4.3% Q1-25 +3.5% +3.2% +3.5% -11.5% +6.8% +0.0% +1.0% Q1-25 Q2-25 Q3-25 -14.4% Q1-25 Q2-2
Slide 45: Consumer – Americas
GROUPE SEB PRESENTATION Consumer – Americas 9-month 2025 €730m North America: still-marked wait-and-see attitude from US retailers -13.1% > Retailers cautious about inventory-building and replenishment > Import patterns significantly disrupted, lag e ect on sales -7.3% LFL > Sell-out resilience in co
Slide 46: US tariffs – developments and action plans
GROUPE SEB PRESENTATION US tariffs – developments and action plans Material changes in tari s > Still volatile tari situation > “ Section 232” : 50% tari s on steel / aluminum (raw material content) > “ Reciprocal tari s” to date : China 30% / Vietnam 20% / Switzerland 39% Implementation of measures
Slide 47: Consumer – Asia
GROUPE SEB PRESENTATION Consumer – Asia 9-month 2025 China: continued positive trends in Q3 €1,726m > Moderate but solid growth since the beginning of the year > Fueled by a high level of digital marketing investment +0.8% > Consolidation of Supor’s global leadership in its key categories, cookware
Slide 48: Consumer – EMEA
GROUPE SEB PRESENTATION Consumer – EMEA 9-month 2025 €2,478m Western Europe: softer-than-anticipated activity +1.3% > Core business organic growth of 4.3% in Q3 (excl. LP) > Double-digit growth in Q3 for cookware, floor care and linen care continuing H1 trend +2.4% LFL > Performance in France and Ger
Slide 49: EMEA – Versatile vacuum cleaners
GROUPE SEB 9-MONTH 2025 PRESENTATION SALES AND FINANCIAL DATA EMEA – Versatile vacuum cleaners No. 2 in Europe* H2-25 H1-24 H1-24 H1-25 X-Force Flex X-Force Flex X-PERT X-Force Flex X-Force Flex 16.60 7.60 13.60 14.80 > 1M units sold since 2024 November 2025 € €€€ 49 Recommended sales price * Scope
Slide 50: EMEA – Floor washers
GROUPE SEB 9-MONTH 2025 PRESENTATION SALES AND FINANCIAL DATA EMEA – Floor washers Rollout in 70 countries since H2-25 H2-24 H2-25 H2-25 H2-24 2024 X-Clean 10 Bestseller in Europe* X-CLEAN 2 X-CLEAN 4 X-CLEAN 5 X-CLEAN 7 X-CLEAN 10 November 2025 € €€€ Recommended sales price * Scope GfK 18 countries
Slide 51: EMEA – Cookeo Infinity
GROUPE SEB 9-MONTH 2025 PRESENTATION SALES AND FINANCIAL DATA EMEA – Cookeo Infinity Launch in France in Q3-25 November 2025 51
Slide 52: EMEA – Cookware
GROUPE SEB 9-MONTH 2025 PRESENTATION SALES AND FINANCIAL DATA EMEA – Cookware Fusion Core launch Leader in in H2-25 in Europe multi-materials / coatings including ceramic Ceramic 4x more resistant* November 2025 * vs. standard ceramic coating 52
Slide 53: Consumer – Performance by product range
GROUPE SEB PRESENTATION Consumer – Performance by product range Consumer product ranges Change in 9M 2025 sales vs 9M 2024 sales, LFL, excl. LP 10% 0% -10% -20% Home Personal Electrical Beverages LKA* Food Linen Cookware Floor comfort care cooking preparation care care *Large Kitchen Appliances Nove
Slide 54: ORfA
GROUPE SEB PRESENTATION ORfA November 2025 54
Slide 55: ORfA down in Q3
GROUPE SEB PRESENTATION ORfA down in Q3 9M ORfA Q3 ORfA > ORfA down vs. 2024: -€52m in Q3 vs. -€119m in H1 €267m €148m > Q3 sales slightly below 2024 and impact on operational leverage -39.8% vs 2024 -26.2% vs 2024 > Continuation in Q3 of results decline in North America, close to that of H1 (-€20m
Slide 56: Outlook 2025
GROUPE SEB PRESENTATION Outlook 2025 November 2025 56
Slide 57: Outlook for 2025
GROUPE SEB PRESENTATION Outlook for 2025 Full-year organic sales growth stable to slightly positive Full-year ORfA expected between €550m and €600m November 2025 57
Slide 58: Action plan
GROUPE SEB PRESENTATION Action plan Q4 2025 > Growth acceleration in the most promising segments > Intensive product launches with optimized multi-channel activation > Sustained and targeted marketing & advertising investments in a period dense of commercial events (Black Friday, Christmas Holidays,
Slide 59: Launch of a plan to 2027
GROUPE SEB PRESENTATION Launch of a plan to 2027 Restore our profitable growth momentum Situation & objectives > Restore our growth momentum and profitability standards > Adapt to the rapid shift in our markets 1 2 Implemented actions … … designed to: > Accelerate our growth by substantially increasi
Slide 60: Appendices
GROUPE SEB PRESENTATION Appendices November 2025 60
Slide 61: Year of consolidation in Professional, robust momentum in Consumer
GROUPE SEB PRESENTATION Year of consolidation in Professional Robust momentum in Consumer 2024 SALES €8,266m +3.2% reported +5.0% LFL Professional Consumer €975m €7,291m +1.4% +3.5% -4.5% LFL +6.3% LFL November 2025 61
Slide 62: 2024 ORfA up by 10%
GROUPE SEB PRESENTATION 2024 ORfA up by 10% Operating Result €802m from Activity (ORfA) +10.5 % vs 2023 Operating margin 9.7 % +60bps vs 2023 November 2025 62
Slide 63: Working capital requirement
GROUPE SEB PRESENTATION Working capital requirement 2023 2024 Net operating WCR evolution (% sales) €m % sales €m % sales Inventories (1) 1,475 18.4% 1,646 19.9% Receivables (2) 794 9.9% 886 10.7% 16.4% 16.5% 17.5% 16.8% 13.8% 14.6% Payables -1,100 -13.7% -1,144 -13.8% 12.2% 2018 2019 2020 2021 2022
Slide 64: Solid financial structure and substantial liquidity
GROUPE SEB PRESENTATION Solid financial structure and substantial liquidity Ratios at 31/12 In €m 2,525 1,083 173 1,926 311 Other non- 2.8 cash items 2.4 2.3 Cash equiv. , 2.1 IFRS 16 other investments 1.9 debt 1.8 1.8 and financial 1.8 instruments 1.9 1.5 2.1 1.7 1.9 1,6 1.6 1 Gross debt Net financia
Slide 65: Diversified financing resources and debt maturity profile
GROUPE SEB PRESENTATION Strong diversification of financing resources and well-balanced debt maturity profile In €m No financial covenant €478m 1,473 on each financing 19% €260m €500m 10% 20% €150m 6% 1,088 €89m 110 €1 048m 4% 990 42% 478 SSD Bonds Neu CP Neu MTN 500 12 years financing Local Financing
Slide 66: Detailed income statement
GROUPE SEB PRESENTATION Detailed income statement (In € millions) 2023 2024 Sales 8,006 8,266 Operating expenses (7,280) (7,464) ORfA 726 802 Discretionary and non-discretionary profit-sharing (24) (33) Other operating income and expenses (34) (229) Operating profit 668 540 Net financial expenses (81)
Slide 67: Simplified cash flow statement
GROUPE SEB PRESENTATION Simplified cash flow statement (in € millions) 2023 2024 NET PROFIT ATTRIBUTABLE TO SEB S.A. 386.2 232.0 Depreciation and amortization expense 267.1 467.6 Non-controlling interests 53.2 50.7 Variation in WCR items 217.9 (233.6) Other operating items 96.6 15.8 Net cash from op
Slide 68: Simplified balance sheet
GROUPE SEB PRESENTATION Simplified balance sheet (In € millions) 2023 2024 Tangible fixed assets 4,739 4,875 Operating working capital requirement 1,169 1,388 Total assets to be financed 5,908 6,264 Shareholders’ equity 3,461 3,540 Long-term provisions 293 492 Other current assets and liabilities 385
Slide 69: Stable shareholder base, sustaining long-term vision
GROUPE SEB PRESENTATION Stable shareholder base, sustaining long-term vision Share capital breakdown at 31/12/2024 Breakdown of voting rights at 31/12/2024 *Founder group shareholders continuing the initial concerted voting block (Agreement of 27/02/2019) including VENELLE INVESTISSEMENT, GENERACTIO
Slide 70: Glossary
GROUPE SEB PRESENTATION Glossary On a like-for-like basis (LFL) – Organic Sell-in (sales) Sales made to our customers (distributors). The amounts and growth rates at constant (or organic) exchange rates and consolidation scope in a given year compared with the previous year are calculated: Sell-out
Slide 71: Contacts
GROUPE SEB PRESENTATION Contacts Analyst / Investor Relations Media Relations Groupe SEB Groupe SEB Image Sept Financial Communication Corporate Communication and Investor Relations Department Department Caroline Simon Claire Doligez Raphaël Hoffstetter Guillaume Baron Cathy Pianon Isabelle Dunoyer
Slide 72: Agenda
GROUPE SEB PRESENTATION Agenda Evénements - 2026 25 February | pre-market 2025 Sales and results 23 April | after market closes Q1 2026 Sales and financial data 12 May | 2:30 p.m. Annual General Meeting 22 July | after market closes First-half 2026 Sales and results 22 October | after market closes N