Stanley Lifestyles Ltd. · NSE:STANLEY
Stanley Lifestyles — Investor Presentation (September 2024)
39 slides from Stanley Lifestyles's investor presentation, Sep 25, 2024
Slide 1: Intimation of Investor Presentation to exchanges
Date: 25.09.2024 Ref no. SLL/SE/32-2024 To, To, National Stock Exchange of India Limited BSE Limited (“BSE”) (“NSE”) Listing Department Listing Department Corporate Relationship Department Exchange Plaza, C-1 Block G, Bandra Kurla Phiroze Jeejeebhoy Towers, Complex Bandra [E], Mumbai – 400051 Dalal
Slide 2: Corporate Presentation September 2024
(BSE: 544202; NSE: STANLEY) Corporate Presentation September 2024
Slide 3: Agenda
1 ABOUT STANLEY 2 INDUSTRY OVERVIEW 3 KEY STRENGTHS 4 COMPANY STRATEGIES 5 FINANCIAL SUMMARY 2
Slide 4: About Stanley
STANLEY |} Makers Of Beautiful | — ABOUT STANLEY
Slide 5: Largest Premium and Luxury Furniture Brand
LARGEST PREMIUM AND LUXURY FURNITURE BRAND • Among the few home-grown super-premium and luxury consumer brands in India 25 Years Multiple A leading home- Store formats operating at scale in terms of manufacturing as well as retail operations2 Scale grown luxury brand catering to a different • Presen
Slide 6: Stanley Growth Journey
STANLEY GROWTH JOURNEY Opened first retail store under the “Stanley Store count of Incorporated as a Incorporation of a subsidiary Company is Boutique” format in the Company partnership firm in ‘SDPL’ through a joint venture Opened its first store Store count planning to Bengaluru, Karnataka, increa
Slide 7: Stanley Business Segments
STANLEY BUSINESS SEGMENTS • Manu-Retail – Omni-channel Ultra Luxury • COCO/ FOFO • Manu-Retail – Omni-channel Luxury • COCO/ FOFO • Manu-Retail – Omni-channel Super Premium • COCO/ FOFO Contract Premium, Manufacturing • Manufacturing for various Masstige and multinational home furnishing players Mas
Slide 8: Comprehensive Provider of Home Solutions
COMPREHENSIVE PROVIDER OF HOME SOLUTIONS Industry Number of Average Store Presence Stores Products Price Point2 Stores1 Size (Sq. Ft.),3 Ultra-Luxury • Kitchen 8 10,199 (Home • Wardrobe Solutions) • Sofa (Rs. 0.50 Mn and • Recliner above) • Dining Set • Centre Table • Side Table • Console • Bed and
Slide 9: Stanley Level Next
STANLEY LEVEL NEXT Stanley Level Next targets customers in the ultra luxury home solution price points Locations Bengaluru (4) Cochin Hyderabad Mumbai New Delhi Products Kitchen Wardrobe Sofa Recliners Dining Set Centre Table No. of Stores Positioning 8 Ultra Luxury Side Table Console Ticket Size Av
Slide 10: Stanley Level Next
STANLEY Makers Of Beautiful i ( ) Ne,
Slide 11: Stanley Boutique
STANLEY BOUTIQUE Stanley Boutique targets customers in the luxury category price points Locations Bengaluru (3) Chennai (2) Coimbatore Hyderabad (2) Kolkata (2) Mumbai (2) New Delhi Pune Products Sofa Recliner Dining Set Centre Table Side Table No. of Stores Positioning 14 Luxury Console Beds & Tick
Slide 12: Stanley Boutique
(KS Makers Of Beautiful |“ | STANLEY BOUTIQUE STANLEY STANLEY © snan i
Slide 13: Sofas & More
SOFAS & MORE Sofas & More by Stanley targets customers in the super premium price points Locations Ahmedabad Coimbatore Mysore Tirunelveli Bengaluru (15) Guntur Nellore Tirupati Bhiwandi Hyderabad (3) New Delhi Trivandrum Calicut Lucknow Raipur Vellore Cochin Madurai Salem Vijayawada Pune Chennai Vi
Slide 14: Sofas & More
ei SOFAS & MORE STANLEY Makers Of Beautiful ( Ne, Range? OOP aoe ‘SOFAS. RECLINERS. DING. BEDS. MATTRESSES. WARDROBES AND MORE 1g. |e elke F 13
Slide 15: Pan India Retail Presence
PAN INDIA RETAIL PRESENCE Total COCO Franchise Karnataka 4 3 16 23 22 1 Maharashtra 1 3 2 6 3 3 Telangana 1 2 3 6 6 - Andhra - - 5 5 - 5 Pradesh New Delhi 1 1 1 3 3 - Other Cities 1 5 12 18 3 15 Total 8 14 39 61 37 24 14
Slide 16: Manufacturing Plants
MANUFACTURING PLANTS Electronic City Jigani Area (sq. ft.) 1,97,643 1,03,243 • Seating and Beds • Kitchen & Cabinetry Products • Cased Goods • Seating • Mattress & Pillow • Automotive (OEM) Installed Capacity1 1,63,200 1,44,000 • Level Next • Sofa & More Brands • Boutique • Contract • Sofas & More M
Slide 17: a STANLEY
a STANLEY ‘ Makers Of Beautiful ®)
Slide 18: Industry Overview
STANLEY (-} Makers Of Beautiful | \_/ INDUSTRY OVERVIEW
Slide 19: India's Economic Rise Shifts Consumer Preference Towards Premium Brands
INDIA'S ECONOMIC RISE AND GROWING PER CAPITA INCOME SHIFTS CONSUMER PREFERENCE TOWARDS PREMIUM BRANDS India's Per Capita Income of $2,485 in 2023 Shows Significant Growth India’s economy has long been characterized by high Private Potential Compared to China's $12,614 Consumption 14,000 60% Private
Slide 20: Rising Real Estate Sector Sets Stage for Future Growth
RISING REAL ESTATE SECTOR SET THE STAGE FOR FUTURE GROWTH OPPORTUNITIES Strong Recovery in Residential Real Estate Market with Growth in New Rise in Ultra-Luxury and Luxury Residential Property Paves the Way for Unit Launches, Sales and declining available Inventory Increased Demand for High-End Fur
Slide 21: Capturing the Luxury Furniture Market
CAPTURING THE LUXURY FURNITURE MARKET THROUGH PREMIUM RESIDENTIAL SALES AND ORGANIZED SEGMENT EXPANSION Total residential market size for premium properties with Total Addressable market with homeowners 20% of TAM Translates into Serviceable average house value of INR 2 Cr.* spending 15% of property
Slide 22: Key Strengths
STANLEY (-} Makers Of Beautiful |“ KEY STRENGTHS
Slide 23: Key Competitive Strengths
KEY COMPETITIVE STRENGTHS 1 2 3 4 5 6 7 Largest and the Comprehensive Pan-India Focus on design-led Vertically integrated Efficient business Promoter-led fastest growing home solutions presence with product innovation manufacturer with model with track company with brand in the provider with strateg
Slide 24: Comprehensive Home Solutions Provider Across Categories and Price Points
COMPREHENSIVE HOME SOLUTIONS PROVIDER WITH OFFERINGS ACROSS CATEGORIES AND PRICE POINTS Seating Kitchen and Cabinetry Case Goods Coffee Tables Dining Tables Kitchens Wardrobes Sofas Recliners Consoles End Tables Bar Units Laundry/ Utility Mattresses and Beds Sofa-cum-Beds Bar Stools Dining Chairs Sh
Slide 25: STANLEY
STANLEY Makers Of Beautiful
Slide 26: Company Strategies
STANLEY |} Makers Of Beautiful | — COMPANY STRATEGIES
Slide 27: Company Strategies
COMPANY STRATEGIES 1 Continue to expand our retail presence within India and abroad by leveraging the “Stanley” brand appeal 2 Continue to increase brand awareness 3 To evaluate and increase our presence in the B2B STANLEY segment as well as enter into distribution arrangements MAKERS OF BEAUTIFUL 4
Slide 28: Board of Directors
BOARD OF DIRECTORS Building and scaling luxury brands in India is a challenging task, but our Promoters have successfully achieved it over the last two decades Sunil Suresh Girish Shrikrishna Nadkarni, Independent Director Managing Director • Has over 16 years of experience • Holds a Bachelor’s degr
Slide 29: STANLEY |}
STANLEY |} Makers Of Beautifu
Slide 30: Financial Summary
STANLEY (} Makers Of Beautiful | FINANCIAL SUMMARY
Slide 31: Q1 FY25 Financial Performance
Q1 FY25 FINANCIAL PERFORMANCE Revenue (Rs. Mn) Gross Profit (Rs. Mn) / Margin (%) 52.2% 56.5% 53.1% 5.0% 6.8% 1,192 673 959 1,007 535 501 Q1FY24 Q4FY24 Q1FY25 Q1FY24 Q4FY24 Q1FY25 EBITDA (Rs. Mn) / Margin (%) PAT (Rs. Mn) / Margin (%) 16.7% 22.7% 20.0% 3.7% 8.6% 3.8% 25.6% 8.6% 271 103 201 160 35 38
Slide 32: Revenue Contribution by Product Categories
REVENUE CONTRIBUTION BY PRODUCT CATEGORIES (In Million) 3%5% 5% 5% 5% 6% 6% 9% 8% 7% 7% 4% 16% 12% 11% 13% Rs. 2,922 Rs. 4,190 Rs. 4,325 Rs. 1,007 51% 56% 57% 55% 13% 16% 11% 18% FY22 FY23 FY24 Q1 FY25 Seating Case Goods Leather Automotive Automotive & Kitchen & Beds & Mattress Interiors others Cabi
Slide 33: Revenue Contribution by Store Category
REVENUE CONTRIBUTION BY STORE CATEGORY (In Million) 26% 25% 25% 31% Rs. 2,922 Rs. 4,190 Rs. 4,325 Rs. 1,007 60% 11% 61% 11% 63% 64% 14% 9% FY22 FY23 FY24 Q1 FY25 27 Stores 34 Stores 42 Stores 40 Stores 13 Stores 20 Stores 25 Stores 24 Stores 40 Stores 54 Stores 67 Stores 64 Stores3 COCO2 FOFO Others
Slide 34: Store Category Breakup
STORE CATEGORY BREAKUP Company Owned 7 7 10 10 20 20 9 17 5 7 7 14 4 3 8 FY21 FY22 FY23 FY24 Q1FY25 FY21 FY22 FY23 FY24 Q1FY25 FY21 FY22 FY23 FY24 Q1 FY25 19 19 1 1 1 1 4 4 4 15 Franchise 3 3 9 3 0 FY21 FY22 FY23 FY24 Q1 FY25 FY21 FY22 FY23 FY24 Q1 FY25 FY21 FY22 FY23 FY24 Q1 FY25 Note: As of June 3
Slide 35: Q1 FY25 Income Statement
Q1 FY25 INCOME STATEMENT Rs. Million Q1 FY25 Q1 FY24 Y-o-Y (%) Q4 FY24 Q-o-Q (%) FY24 FY23 Y-o-Y (%) Revenue 1,007 959 5.0% 1,192 (15.5)% 4,325 4,190 3.2% Cost of Materials Consumed 347 435 359 1,743 2,043 Purchase of stock in trade 52 94 121 360 108 Changes in Inventories 73 (71) 39 (110) (108) Emp
Slide 36: Efficient Business Model with Track Record of Financial Growth
EFFICIENT BUSINESS MODEL WITH TRACK RECORD OF DELIVERING FINANCIAL GROWTH REVENUE (Rs. Mn) GROSS PROFIT (Rs. Mn) EBITDA (Rs. Mn) 50.2% 50.7% 51.2% 53.9% 15.2% 20.2% 19.7% 19.6% 30.2% 4,190 4,325 33.4% 2,332 41.8% 827 849 2,147 2,922 590 1,482 1,958 982 298 FY21 FY22 FY23 FY24 FY21 FY22 FY23 FY24 FY2
Slide 37: STANLEY |’
STANLEY |’ Makers Of Beautiful 36
Slide 38: Disclaimer
DISCLAIMER This presentation contains statements that are “forward looking statements” including, but without limitation, statements relating to the implementation of strategic initiatives, and other statements relating to “Stanley Lifestyles” future business developments and economic performance. W
Slide 39: Thank You
Thank You Registered Office SY No. 16/2 and 16/3 Part, Hosur Road, Veerasandra village, Attibele Hobli, Anekal Taluk, Bengaluru, Karnataka - 560100 For further information, please contact: Pradeep Mishra Rajiv Pandya / Abhishek Dakoria Chief Financial Officer Churchgate Partners Stanley Lifestyles L
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