Hugo Boss AG · XETR:BOSS
Hugo Boss — Investor Day (August 2021)
19 slides from Hugo Boss's investor day presentation, Aug 4, 2021
Slide 1: HUGO BOSS
HUGO BOSS
Slide 2: Empowerment
EMPOWERMENT DANIEL GRIEDER CHIEF EXECUTIVE OFFICER HUGO BOSS
Slide 3: CLAIM 5 Strategy: How Rigorous Execution Empowers People and Teams
HUGO BOSS CLAIM 5 STRATEGY HOW RIGOROUS EXECUTION EMPOWER PEOPLE AND TEAMS
Slide 4: CLAIM 5 puts brand at the core of everything we do
CLAIM 5 PUTS ae AT CORE OF EVERYTHING WE DO \/ Bo ACCELLERATES BY REVITALIZING OUR BRANDS PISA STRAIEGY
Slide 5: By 2025: Top-100 Global Brand
HUGO BOSS IN 2025 aus | ¢4p BY 2025 TOP-100 GLOBAL BRAND
Slide 6: Streamlined organizational structure
HUGO BOSS STREAMLINED ORGANIZATIONAL STRUCTURE LEGAL HUMAN RESOURCES MARKETING & COMMUNICATIONS n OMNICHANNEL (RETAIL, WHOLESALE & E-COMMERCE) § a 3 Zz REGIONS 5 a c EMEA NCSA APAC 2 BOSS Menswear AN3WdOT3A50 JLVAOdNOD ¥ ADFLVALS dNOYwD SNOLVDINNWNOD 3LVaOdOUOD °F Ul ‘JONVNIS a (2 Zz BOSS Womenswear
Slide 7: ► ► ► ► ► ► ► ► ► ► ► ► ► ►
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Slide 8: How we drive execution
HOW WE DRIVE EXECUTION 01 02 03 04 Rigorous execution of CLAIM 5 Execution governance with regular updates Pro-active performance alerts; real time Accountability & ownership HUGO BOSS
Slide 9: How we drive execution
HOW WE DRIVE EXECUTION WE TRANSLATE CLAIM 5 TO RESPECTIVE FUNCTIONAL STRATEGIES All business owners translate the overall CLAIM 5 strategy to their business HUGO BOSS WE KEEP UP TO DATE ON CLAIM 5 PROGRESS All business owners update on the progress of CLAIM 5ona regular basis
Slide 10: CLAIM executed by employees
CLAIM 5 EXECUTED BY EMPLOYEES ~110 50% NATIONS WOMEN IN LEADERSHIP POSITIONS
Slide 11: Success through clear vision, great competence, and strong leadership
SUCCESS [2ROUGH CLEAR VISION, GREAT COMPETENCE, AND STRONG LEADERSHIP > Attract, grow and retain talents to claim our position Create environment to unleash creative potential Empower employees to drive innovation
Slide 12: Trust: culture values
TRUST ENTREPRE- NEURIAL SPIRIT PERSONAL OWNERSHIP TEAM MENTALITY SIMPLICITY & QUALITY HUGO BOSS YOUTHFUL SPIRIT
Slide 13: HUGO BOSS
_ HUGO BOSS
Slide 14: HUGO BOSS
HUGO BOSS _ a “er MING > XN ey, b
Slide 15: Energy
Slide 16: Be Brave, Be Bold, Be Innovative
Slide 17: Be the Pulse
Slide 18: Be BOSS
BE BOSS
Slide 19: HUGO BOSS
HUGO BOSS