Mobilezone Holding Ag · SIX:MOZN
Mobilezone — FY2020 Earnings Presentation
35 slides from Mobilezone's earnings presentation, Mar 12, 2021
Slide 1: 2020 Annual Report teleconference
2020 Annual Report | 12 March 2021 mobilezone Teleconference for investors, media and analysts better be clever
Slide 2: Agenda
Agenda Key figures 2020 3 Transformation & focus 7 Segments 10 Strategy & outlook 28 Q&A 35
Slide 3: Key figures 2020
Slide 4: 100.0% 100.0% 100.0% 14.3% 13.6% 13.1% 4.3% 5.1% 4.9% 3.6% .5% 4.4% 2.8% 3.4%
100.0% 100.0% 100.0% 14.3% 13.6% 13.1% 4.3% 5.1% 4.9% 3.6% 4.5% 4.4% 2.8% 3.4% 3.3% 100.0% 100.0% 100.5% 6.6% 3.9% 9.4% 23.6% 26.1% 25.1% • • •
Slide 5: Key figures (Group)
Key figures (Group) 2020 Annual Report | 12 March 2021 1.00 0.80 0.60 0.40 0.20 0.00 Net profit (CHF million) 2016 2017 2018 2019 2020 Dividend (CHF) 2016 2017 2018 2019 2020 Net sales (CHE million) 2016 2017 2018 2019 2020 EBIT (CHF million) oo" 2016 2017 2018 2019 2020 EBITDA (CHF million) 2016 20
Slide 6: Key figures segments
Key figures segments Net sales (in CHF million) @ Switzerland & Austria 2020 Annual Report | 12 March 2021 @ Germany {in million CHF) Net sales Gross profit EBIT Total mobilezone Group 2020 2019 1,237.7 100.0% 1,324.0 100.0% 177.3 43% 180.1 13.6% 44.0 36% 59.6 45% Switzerland & Austria 2020 2019 326
Slide 7: Transformation & focus
Slide 8: Transformation mobilezone
Transformation mobilezone .' oes = cl Sale of German Organic & Multiplication in German ioe wholesale trade inorganic growth vnporny Y repair trade Entry into the of online and * Strengthening Germanimarket offline contract of corporate Entry Mobile repair hig transactions Gutta trade we trade in CH
Slide 9: Focus on CH and DE
Focus on CH and DE Gs mobilezone mobiletouch GH Switzerland mobiletouch Austria 2020 Annual Report | 12 March 2021 Direct channels powwow t Online S Indirect channels mobilezone ss B2B DW einsAmobile Wholesale business
Slide 10: Segments
Slide 11: powwow mobilezone handel
COWWOW mobilezone handel sparhandy= S DEINHANDY. PRICEZILLA Kkkik HANDYSTAR
Slide 12: Overview Germany
Overview Germany NET SALES EBIT 916.3 11.9 million million (-597 million) (16.9 million) ONLINE SALES million (PY: 329 million) 2020 Annual Report | 12 March 2021 1000 980 960 940 920 900 916.3 880 40.0 30.0 20.0 10.0 0.0 @ Lockdown © Restructuring 2020 ng 2020 Net sales {in million CHF) 976.0 2019
Slide 13: Segment development Germany
Segment development Germany 2019 INITIAL SITUATION * A companies with 5 locations from M&A transactions 2015-2019 * Many parallel processes and organisations * Uncoordinated market access 2020 Annual Report | 12 March 2021 2020 CONSOLIDATION * Merger of all online activities under the umbrella of "p
Slide 14: powwow online business D2C
COWWwOwW rr Online business D2C’: EI Driving force for growth of German business @ulimedcl @paeineneliiics smartphones with development of subscription/contract online platforms @ Overall subscriptions market is stable Smartphone market is in slight decline > 80% market share in indirect operator bu
Slide 15: Two strategic business fields
COWWwOwW Two strategic business fields TOP 5 Position in Germany PRICEZILLA be icp (100 million euros sales) Expansion of relevant market position ion euros, of Consumer approximately electronics line Annual growth Fe Leciles sparhandys® DEINHANDY. wanpvstar +3% Subscription 2020 Annual Report | 12
Slide 16: Key figures Total contracts
Key figures Total contracts 1500 000 1200 000 OWWOW ° 900 000 mobilezone _ 300 000 handel 0 2019 2020 Online contracts Offline contracts 625 000 625 000 500 000 500 000 375000 375.000 250.000 250 000 125 000 125 000 0 0 now 2020 now 2020 2020 Annual Report | 12 March 2021
Slide 17: Key figures
Key figures NUMBER OF INSURANCE POLICIES 000 (+13%) CUSTOMERS HIGH (MVNO) 000 (+22%) 2020 Annual Report | 12 March 2021 300'000 250'000 200'000 150'000 100'000 50'000 70'000 60'000 50'000 40'000 30'000 20'000 10'000 Contract extensions — total (Number) 269'700} i 2020 2019 Contract extensions — onli
Slide 18: mobilezone handel
mobilezone handel © Indirect B2B trade in Germany with the brands mobilezone Handel and SH @ Over 1,000 active specialist retailers © Responsible for purchasing, distribution and logistics for end customer brands: MEDIMAX and EP: @ Various e-commerce trading partners: Preisbérse24, Logitel, Motion T
Slide 19: Switzerland mobilezone
Switzerland mobilezone B2C EE mobiletouch
Slide 20: Overview Switzerland AG
Overview Switzerland AG Net sales {in million CHF) 360 NET SALES 350 356.4 2 2 340 3 6 e 330 million 320 ONLINE SALES 310 30 A 2020 2019 ° EBIT million (in million CHF) 32 (+52.2%) carr 30 31.2 28 3 1 e 2 26 265 million 24 2020 2019 (9.6%) 2020 Annual Report | 12 March 2021 20
Slide 21: B2C Development 2021
mobile B2C Development 2021 Number of shop locations stable Shop-in-shop cooperations Further development of product portfolio Expansion mobilezone Club (loyalty program) 2020 Annual Report | 12 March 2021
Slide 22: mobilezone B2C
mobilezone B2C @ B2C with best EBIT in company history: CHF 23 million @ Expansion of shops from 117 to 123 in 2020 @ Increase in accessories sales by 5.4% to CHF 21.5 million @ 335,000 contracts concluded (Postpaid, Internet and TY) (2019: 359,000) Lockdown phase (-32,000 contracts) 2020 Annual Rep
Slide 23: mobilezone Business (B2B)
mobilezone Leading Swiss service . provider for enterprise Business mobile management Ba Device and accessories sales © B2B with best EBIT in company history: CHF 5.8 million @ Fleet management expansion to CHF 3.7 million sales mobilezone Business ® Services related to subscriptions & (fleet manage
Slide 24: mobilezone B2C / B2B Key figures
mobilezone B2C / B2B Key figures 2020 Annual Report | 12 March 2021 300 000 240 000 180 000 120 000 60 000 Mobile communications contracts (Number of contracts) 2016 2017 2018 2019 2020 Mobile communications accessories (Sales in CHF million) o_o 2016 2017 2018 2019 2020 Digital TV and Internet cont
Slide 25: Mobile Virtual Network Operator of mobilezone
Mobile Virtual Network Operator of mobilezone Increase in the area postpaid of 26,800 to 31,300 in 2020 Data roaming on Swiss terms Most favourable subscription in Switzerland: Mobile a la carte Offer of a subscription especially for children Offer in the field of mobile networks, voice-over-IP solu
Slide 26: Development 2021
Development 2021 @ Online business offensive Jan/Feb 2021: +4,065 new postpaid contracts @ Target: Strong growth to 38,000 postpaid customers @ Brand refresh @ Subscription innovations 2020 Annual Report | 12 March 2021
Slide 27: mobiletouch
mobiletouch Largest repair service provider for mobile devices in Switzerland @ Repair volumes still high, but falling slightly at 159,000 repairs in 2020 (2019: 161,000) @ Samsung and Swisscom transferred all of their repair volumes to mobiletouch in 2020 2020 Annual Report | 12 March 2021 mobileto
Slide 28: Strategy & outlook
Slide 29: Six strategic key areas
Six strategic key areas Growth and Sustainability acquisition of market share Dividend and distribution policy Extension of service provision offers & expansion of recurring income Strenghten and expansion of online presence Omnichannel platform 29
Slide 30: Sustainability
Sustainability Development of a sustainability strategy Strategic anchoring of sustainability in mobilezone strategy Definition of four central subjects Commitment of BoD, Group Management and management to sustainability Regular monitoring, target-setting and development of measures as well as annu
Slide 31: The first Swiss product brand for used mobile phones
ru st The first Swiss product brand for used mobile phones First Swiss product brand for used and reprocessed smartphones Devices of the brands Apple, Samsung and Huawei Available online (www.get-jusit.ch) and in 10 selected shops Devices come from buyback from mobilezone customers mobilezone covers
Slide 32: Expansion of Group online business
Expansion of Group online business Sales (CHF) 18% / year 2020 2021 DE: 340 million 370 million | 420 million 2020 Annual Report | 12 March 2021 32
Slide 33: Constant shareholder-friendly dividend policy – maximum 75%
Constant shareholder-friendly dividend policy – maximum 75%
Slide 34: New responsibilities
New responsibilities 2020 Annual Report | 12 March 2021 Olaf Swantee Chairman of the Board of Directors Proposed for election to GM of 7 April 2021 Jens Barth Chief Digital Officer / Member of the Group management as of 1 January 2021 34
Slide 35: Q&A