Bluescope Steel Limited · ASX:BSL
Bluescope Steel — Corporate Update (June 2004)
19 slides from Bluescope Steel's corporate update, Jun 21, 2004
Slide 1: - ees : eo
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Slide 2: Important Notice
Important Notice THIS PRESENTATION IS NOT AND DOES NOT FORM PART OF ANY OFFER, INVITATION OR RECOMMENDATION IN RESPECT OF SECURITIES. ANY DECISION TO BUY OR SELL BSL SECURITIES OR OTHER PRODUCTS SHOULD BE MADE ONLY AFTER SEEKING APPROPRIATE FINANCIAL ADVICE. RELIANCE SHOULD NOT BE PLACED ON INFORMAT
Slide 3: Coated and Building Products Australia - Analyst Site Visit
- Coated and Building Products Australia - Analyst Site Visit . ai f on ee | ee
Slide 4: Business Reporting Segment
Business Reporting Segment Coated and Building Products Australia ¢ Springhill, Port Kembla * Western Port, Hastings * Service Centres * Packaging Products, Port Kembla « Lysaght Australia
Slide 5: Pre-eminent supplier of metallic coated and painted steel in Australia
Pre-eminent supplier of metallic coated and painted steel in Australia Network of world class facilities Stable of leading brands & products Portfolio of markets both domestic and export Well developed channels to market via in-house distribution, sales & service network, as well as strong customer
Slide 6: Strong brand recognition
Strong brand recognition Strong customer focus and relationships New Products and Services Professional and skilled staff with extensive industry experience Excellent in-house research and development capabilities Leadership in E-Commerce Strong alliances with other industry participants Part of a s
Slide 7: Excellent Regional Coverage
Excellent Regional Coverage Myaree Service Centre Acacia Ridge Service Centre Proposed Western Sydney PL/SC Chullora Service Centre Springhill Braeside Service Packaging Products Sunshine Service CRM Service Centre Western Port
Slide 8: Product Flow and Channels to Market
: Product Flow and Channels to Market Slab and HRC Building STATE SERVICE CENTRES —s ‘aaa a Manufacturing
Slide 9: Making the Right Choice
“Making the Right Choice” The premier painted steel solution since 1966. Most recognised residential roofing material brand in Australia (Source: Consumer Contact Co). Consumer preference is fuelling increased demand for COLORBOND® steel fencing and roofing. New colour range launched in 2003 to offe
Slide 10: Don't risk your reputation
“Don’t risk your reputation” Continued process and product innovation from launch in 1976. Enhanced technology in ZINCALUME® steel is planned for launch in late 2004. Most trusted and proven brand in roofing for the Commercial & Industrial Building market. Most versatile product offering outstanding
Slide 11: Metallic Coated and Painted Value Added Products
Metallic Coated and Painted Value Added Products “Don't risk your reputation” ® + High tensile, galvanised coated steel Galvaspan + Dependable, trusted brand used in light gauge structurals for commercial customers * Complements the total steel solution. GALVASPAN® steel is the framework for metal c
Slide 12: Domestic
~~ Domestic * Building — strong market position -Top 5 customers: Lysaght, Stramit, Fielders, Metroll, Stratco * Automotive -GM Holden; Toyota; Ford & Mitsubishi -Auto component manufacturers * Manufacturing —Electrolux & Rheem * Packaging -Visy & Amcor Distribution * Smorgon; OneSteel: Coil Steels
Slide 13: Customer Value Proposition - Elements
Customer Value Proposition - Elements Product Quality Product Brand Strength Market Position Supply Chain Performance Service Excellence In-Market Experience Corporate Strength Performance proven over time Wide range available Warranty protection Constantly revitalised to meet customer needs Market
Slide 14: Market Trends and Opportunities
MarketTrends and Opportunities = * Market opportunities. For example: - Commercial Roofing and Walling - Residential Roofing - Residential Fencing - Structural Decking - Water Tanks * Steel now used to satisfy both function and aesthetics: - Internal features and finishes > walling, facades, ceiling
Slide 15: Packaging Products Market
Packaging Products Market General Line a WATT. Human Food con ye Ra ae ‘Seem GUD (Oil filters) Nast g | wa ET Beverage FOCUS LiMiTED Southern Country Foods Pet Food Aerosol _/ Lever Rexona. Reckitt & Colman GJohnson A FAMILY Company
Slide 16: Facilities - Lysaght Product Flow & Market
- Facilities - Lysaght Product Flow & Market Receive Stee! Feed Manufacturing Facilities Rollforming Process map in: ATATIEEMS, TONY, Lysaght® Receive coiled COLORBOND® , Product; out ZINCALUME® & GALVASPAN® Distribution Product despatch through the extensive sales network across Australia
Slide 17: Business Strategy
Business Strategy =~ 1. Vigorously maintain existing market share 2. Introduce new downstream products and solutions 3. Drive for Manufacturing Excellence
Slide 18: Pre-eminent supplier of metallic coated, painted steel and tinplate in Australia
* Pre-eminent supplier of metallic coated, painted steel and tinplate in Australia * Strong brands with recognition and trust in the marketplace * Well developed channels to market via in-house distribution, sales & service network, as well as strong customer partnerships * Strong customer relations
Slide 19: - ees : eo
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