Slide 1: Preliminary Results
PRELIMINARY RESULTS 14th May 2026 1 Opening Remarks 2 Financial Results 3 Business Update 4 Q&A
Slide 2: Burberry Forward | FY26 Milestones
BURBERRY FORWARD | FY26 MILESTONES 1 Returned to comparable sales growth Delivered sequential Group comp improvement; 2 Greater China & Americas up double-digit in Q4 Reignited brand momentum, with improved 3 cultural relevance Asserted our authority in Outerwear and 4 Scarves Strengthened the quali
Slide 3: Burberry Forward | FY26 Financial Milestones
BURBERRY FORWARD | FY26 FINANCIAL MILESTONES FY comp Q4 comp +2% +5% 1 Top line growth momentum Q4 comp G China Q4 comp Americas +10% +10% 2 Rebuilt gross margin, driven by Gross margin Gross margin YoY quality of sales and decisive 67.9% +530bps at CER action on inventory 3 Significant improvement
Slide 4: FY26 Regional Retail Comparable Sales and Summary Income Statement
FY26 | REGIONAL RETAIL COMPARABLE SALES GROUP FY +2% Q1 -1% Q2 +2% Q3 +3% GREATER CHINA Q4 +5% FY +4% EMEIA Q1 -5% AMERICAS FY 0% Q2 +3% FY +4% Q1 +1% Q3 +6% Q1 +4% Q2 +1% Q4 +10% FY26 Total Retail Sales Q2 +3% Q3 0% Greater China Asia Pacific Q3 +2% Q4 -2% ASIA PACIFIC 31% 17% FY +2% Q4 +10% (Mainl
Slide 5: FY26 Free Cash Flow and Leverage; FY27 Outlook
FY26 | FREE CASH FLOW AND LEVERAGE FY26 FY25 £m Adjusted operating profit 160 26 Depreciation and amortisation 375 413 Working capital 41 75 Other including adjusting items 6 12 Cash generated from operating activities 582 526 Payment of lease principal and related cash flows (230) (225) Capital exp
Slide 6: Burberry Forward
1 Opening Remarks 2 Financial Results 3 Business Update 4 Q&A BURBERRY FORWARD OUR STRATEGY TO DELIVER SUSTAINABLE VALUE CREATION 1 TIMELESS BRITISH LUXURY Juxtaposition of heritage and innovation PLACE CUSTOMER AT THE CENTRE OF 2 LEAD WITH OUTERWEAR Earn authority in other categories; fewer bigger
Slide 7: Our strategy is working and there are opportunities for further growth
“Our strategy is working and there are opportunities for further growth” 13 BURBERRY FORWARD OUR STRATEGY TO DELIVER SUSTAINABLE VALUE CREATION 1 TIMELESS BRITISH LUXURY Juxtaposition of heritage and innovation PLACE CUSTOMER AT THE CENTRE OF 2 LEAD WITH OUTERWEAR Earn authority in other categories;
Slide 8: Portraits of an Icon
15 [Portraits of an Icon 360 video] 16
Slide 9: Brand | Harnessing Our Brand Codes for the Warmer Months
BRAND | HARNESSING OUR BRAND CODES FOR THE WARMER MONTHS High Summer Burberry x Hunza G 17 [High Summer / Hunza G collab 360 video] 18
Slide 10: Brand | Celebrating Timeless British Luxury Through Cultural Partnerships
BRAND | CELEBRATING TIMELESS BRITISH LUXURY THROUGH CULTURAL PARTNERSHIPS JUXTAPOSITION CELEBRATING OF HERITAGE OUR BRITISH AND INNOVATION ACROSS ALL CONSUMER HERITAGE TOUCHPOINTS BURBERRY 170 ROYAL COLLECTION TRUST V&A TRENCH DISPLAY 19 BRAND | WINNING IN GREATER CHINA WITH GLOBAL AND LOCALISED ACT
Slide 11: Brand | Accelerating in Americas With a Range of Activations
BRAND | ACCELERATING IN AMERICAS WITH A RANGE OF ACTIVATIONS FESTIVE ACTIVATION MIAMI DESIGN DISTRICT ASPEN ACTIVATION RODEO DRIVE 21 BURBERRY FORWARD OUR STRATEGY TO DELIVER SUSTAINABLE VALUE CREATION 1 TIMELESS BRITISH LUXURY Juxtaposition of heritage and innovation PLACE CUSTOMER AT THE CENTRE OF
Slide 12: Product | Synchronicity Between Runway and Commercial Product
PRODUCT | SYNCHRONICITY BETWEEN RUNWAY AND COMMERCIAL HARNESSING THE POWER OF OUR WINTER 26 RUNWAY “The British brand closes London Fashion Week with a “Burberry claims a victory in trenches.” confident vision of London style that recalls its golden era.” The Times (UK) The Telegraph (UK) “It was a
Slide 13: Product | Extending Authority Into Other Categories
PRODUCT | EXTENDING AUTHORITY INTO OTHER CATEGORIES LEATHERGOODS WARDROBING CASHMERE 25 PRODUCT | SHARPENING PRICE ARCHITECTURE FOR VALUE FOR MONEY TRENCH COATS SCARVES Nylon Kensington Heritage Kensington Cashmere Kensington Nubuck Castleford Skinny silk Check cashmere Stallion portrait Cashmere ca
Slide 14: Product | Good Better Best in a Luxury Context
PRODUCT | GOOD BETTER BEST IN A LUXURY CONTEXT Best Cashmere cape Cashmere Kensington Leather Castleford £2,760 £3,250 £6,900 Better Quilted Jacket Hooded jacket Bloomsbury jacket £990 £995 £1,190 Good Polo shirt Check slides Bikini Cashmere scarf £325 £325 £395 £435 27 PRODUCT | EXTENDING CURRENT B
Slide 15: Product | Operationalising and Scaling an Engine for Growth
PRODUCT | OPERATIONALISING AND SCALING AN ENGINE FOR GROWTH EVOLVING OUR OPERATIONS BIGGER BETS AND DEPTH FLEXIBILITY AND AGILITY INCREASING AVAILABILITY 29 PRODUCT | INVESTING IN OUR LONG-TERM COMMITMENT TO UK MANUFACTURING CASTLEFORD RESTORATION SUPPORTING BRITISH CRAFTSMANSHIP 30
Slide 16: Burberry Forward; Distribution | Improving Store Productivity
BURBERRY FORWARD OUR STRATEGY TO DELIVER SUSTAINABLE VALUE CREATION 1 TIMELESS BRITISH LUXURY Juxtaposition of heritage and innovation PLACE CUSTOMER AT THE CENTRE OF 2 LEAD WITH OUTERWEAR Earn authority in other categories; fewer bigger ideas EVERYTHING WE DO 3 ALIGN DISTRIBUTION WITH PRODUCT & CUS
Slide 17: Distribution | Amplifying Clienteling With Data Driven Insights
DISTRIBUTION | AMPLIFYING CLIENTELING WITH DATA DRIVEN INSIGHTS ACCELERATE CUSTOMER PERSONALISATION NEW CLIENTELING TOOL AI-ENABLED PERSONALISED OUTREACH 33 34
Slide 18: Distribution | Amplifying Brand Message Through Wholesale
DISTRIBUTION | AMPLIFYING BRAND MESSAGE THROUGH WHOLESALE BRAND VISIBILITY TO REACH NEW CUSTOMERS ENHANCING ENVIRONMENTS ACTIVATIONS TO EXPAND REACH GENERATING BRAND VISIBILITY IN PARTNER STORES 35 BURBERRY FORWARD OUR STRATEGY TO DELIVER SUSTAINABLE VALUE CREATION 1 TIMELESS BRITISH LUXURY Juxtapos
Slide 19: People | Creative and Commercial Alchemy; ESG Commitment
PEOPLE | CREATIVE AND COMMERCIAL ALCHEMY TO POWER OUR GROWTH Design CREATIVE AND COMMERCIAL ALCHEMY Merchandising Marketing 37 ESG | WE WILL MAINTAIN OUR STEADFAST COMMITMENT TO ACTING RESPONSIBLY PRODUCT PLANET PEOPLE COMMUNITIES Responsible Become net zero Champion belonging & wellbeing Positively
Slide 20: Summary | Accelerating & Executing Our Plan
SUMMARY | ACCELERATING & EXECUTING OUR PLAN TO DELIVER SUSTAINABLE PERFORMANCE PLACE C U S T O M E R AT THE CENTRE OF EVERYTHING WE DO BURBERRY FORWARD Mid-term 1 TIMELESS BRITISH LUXURY SUSTAINABLE PROFITABLE GROWTH 2 LEAD WITH OUTERWEAR • Outperform Revenue Growth 3 ALIGN DISTRIBUTION WITH PRODUCT
Slide 21: Questions
1 Opening Remarks 2 Financial Results 3 Business Update 4 Q&A QUESTIONS
Slide 22: Thank You
THANK YOU cas a2 Zz. Lu Oo. oO. <
Slide 23: Disclaimer
DISCLAIMER The financial information contained in this presentation is unaudited. Certain statements made in this announcement are forward-looking statements. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual results to d
Slide 24: Alternative Performance Measures
ALTERNATIVE PERFORMANCE MEASURES APM Description and purpose GAAP measure reconciled to Adjusted Profit/(loss) Adjusted profit/(loss) measures are presented to provide Reported profit/(loss): additional consideration of the underlying performance of the A reconciliation of reported profit/(loss) bef
Slide 25: Foreign Exchange Rates
FOREIGN EXCHANGE RATES SPOT RATES EXCHANGE RATES ACTUAL AVERAGE EXCHANGE RATES FY27 £1= 1 May 2026 FY26 FY25 Euro 1.16 1.16 1.19 US Dollar 1.36 1.34 1.28 Chinese Renminbi 9.26 9.50 9.21 Hong Kong Dollar 10.63 10.47 9.98 South Korean Won 1,997 1,917 1,781 Japanese Yen 213 203 194 50