Amer Sports, Inc. · NYSE:AS
Amer Sports — Investor Day (September 2011)
14 slides from Amer Sports's investor day presentation, Sep 1, 2011
Slide 1: Consumer Driven Growth: Marketing excellence and B2C
CONSUMER DRIVEN GROWTH: Marketing excellence and B2C September 1, 2011 // Victor Duran, SVP, Marketing and Business to Consumer 1 Marketing Excellence Consumer Driven Growth 2 Amer Sports CMD 2011 1
Slide 2: Contents / What has changed / will change
Contents • Th role The l off the th marketing k ti function f ti • Our marketing model • Atomic example 3 Amer Sports CMD 2011 What has changed / will change Before After • C Consumer/concept / d driven i • Product driven innovation innovation pipeline pipeline (Who/What/How) • Lack of brand portfol
Slide 3: Marketing supports each of our Group's priorities
Marketing supports each of our Group’s priorities • Cl Clear portfolio tf li roles l andd synergies, i iintegrated t t d company - Developed a common marketing playbook across all brands • Grow faster in softgoods - Clarify brand equities to ensure consumer driven brand/category expansion • Win with
Slide 4: Precise brand equity and a clear growth strategy
The basis for a successful brand is a precise brand equity and a clear growth strategy P d t Product P d t Product design innovation principles pipeline (WHAT) (WHAT) Consumer Brand Equity visual KPI’s (WHO & WHAT) language (HOW) Consumer Customer Touchpoint Distribution principles Principles (HOW)
Slide 5: Summary / Business to Consumer
Summary • Creating a strong marketing and brand management capability across all b d brands • Clarifying brand equities to ensure consumer driven brand/category expansion • Winning with consumers - Define target consumer (the ”Who”) - Sharpen our equities and identify benefit barriers (the ”What”) -
Slide 6: A balanced portfolio of B2C solutions
Contents • R l off B2C and Role d currentt footprint f t i t • Strategy and progress to date • Key priorities for 2012+ Amer Sports CMD 2011 A balanced portfolio of B2C solutions # Stores 200 180 160 140 • F Focusedd on managing i risk i kb by 120 continuing to combine Own and 100 Partner formats 80
Slide 7: Our model is proven in all geographies with 180 stores
Our model is proven in all geographies with 180 stores around the world N° stores Europe : 74 Norway: 2 Germany: 7 Poland: P l d 22 Canada : 7 Austria: 4 Russia: 10 Sweden: 1 Switz.: 3 Export: 7 Denmark: 1 N° stores Asia: USA : 2 CZ: 4 Italy: 7 65 France: 6 N° stores Americas: Korea: 50 43 Japan: 14
Slide 8: Strong collaboration with Partner stores; factory outlets
Strong collaboration with Partner stores Salomon,, Arc’teryx, y , Wilson,, Korea Zurich South America 15 Amer Sports CMD 2011 Solid footprint of factory outlets Salomon, Arc’teryx, Prague, I Ingolstadt l t dt Vancouver Multi-brands 16 Amer Sports CMD 2011 8
Slide 9: Our first web stores in France
Our first web stores in France 17 Amer Sports CMD 2011 Contents • R l off B2C and Role d currentt ffootprint t i t • Strategy and progress to date • Key priorities for 2012+ Amer Sports CMD 2011 9
Slide 10: Group development priorities: Focus of B2C / Progress so far
Group development priorities: Focus of B2C • Clear p portfolio roles and synergies, y g , integrated g company p y - Specific targets set, clear glidepath in place - One organization, one back-office • Grow faster in softgoods - B2C focused on softgoods • Win with consumers - Build awareness, trial
Slide 11: Operational excellence; Repeatable model, now expansion
Operational excellence: continuous improvement • People: have added experienced leaders • Process: improved companywide processes • Metrics: Strong metrics – used on a weekly basis - in place for Retail and e-commerce ¾ This leads to an increase in store sales and a faster expansion of new retail st
Slide 12: Key Priorities for 2012-2014
Contents 1 Role 1. R l off B2C and d currentt ffootprint t i t 2. Strategy and progress to date 3. Key priorities for 2012+ Amer Sports CMD 2011 Key Priorities for 2012-2014 • Retail: - Continue expansion of Salomon Salomon. Roll out the next generation store concept - Build foundation for Arc’teryx
Slide 13: Glidepath to 10% of Amer Sports revenue / Summary
Glidepath to 10% of Amer Sports revenue Achieve Accelerate long term profitability profit target & growth Build the ~2013- Foundation 2013 Strategy & ~2012 • Deploy & Glidepath • Base for Wilson & accelerate in Asia- ~2011 Arc’teryx Pac • E-comm launches • Deploy in North ~2010 2010 • Accelerate i E
Slide 14: www.amersports.com / Disclaimer
www.amersports.com Disclaimer Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve