Telefonica Sa · BME:TEF
Telefonica Sa — Telefonica S A — Investor Day (July 2012)
10 slides from Telefonica Sa's investor day presentation, Jul 5, 2012
Slide 1: Form 6-K Telefónica, S.A.
Table of Contents FORM 6-K SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934 For the month of July, 2012 Commission File Number: 001-09531 Telefónica, S.A. (Translation of registrant’s n
Slide 2: Table of Contents
Table of Contents Telefónica, S.A. TABLE OF CONTENTS Sequential Page Item Number 1. Telefónica – Presentation Telefónica Digital - Closing presentation 3
Slide 3: Closing presentation: Have your perspective changed?
Table of Contents Closing presentation: Have your perspective changed?Mr. Matthew Key
Slide 4: Disclaimer
Table of Contents Disclaimer laws, document business, in not and Regulator. events Neither advice information Furthermore, substitute as GAAP us,some part may guarantees uncertainties including and or of financial this be instances, market recommendation its for, and Except circumstances different T
Slide 5: Digital success requires the right approach
Table of Contents TDigital success differentiated forecasts? Do requires we haveAre the there right the clear value? Are there assets? Will approach shifts inand customer mind-set? needs Does withit value have How chainsmaterial create opportunities? Are our progress digital proofsolutions? is the u
Slide 6: Are there clear market opportunities?
Table of Contents Are there mobile, value and Adclear government spend opportunities? lags budgets Clear social ...Yes transforming needs Are there behind multiple customer time sectors spent & Value M2M social shifting 2011 needs USRoom Will Ad Spend capability shifts vs. in value Consumer to g
Slide 7: Do we have differentiated assets?
Table of Contents Do we Customer integrated Can wehave capture knowledge organisation??Long differentiated the value? ??Control assets? ...Yes term, ofConnecting smartphone product focused people sales??Strong ??Flexible, ??Telco B2B assets challenger relationships are at the culture heart Global ??
Slide 8: Does it have a material impact?
Table of Contents Does it have cumulative vertising momentum contract a material wins plus impact? 437 benefits M...Yes 2.4 toBn* core How??Core business material Comms e.g. areloyalty, the innov Digital customer ation, upsides agile value development Do we ??Est have ablishing progress &Firefox
Slide 9: Summary
Table of Contents Summary taking Telefónica ???We have beyond … connectivity …a clear market 7 opportunity …the right assets to capture …a differential approach …a material upside ?All we need to do now is keep on delivering ! ?We are already
Slide 10: Signatures
Table of Contents SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Telefónica, S.A. Date: July 5th, 2012 By: /s/ Ramiro Sánchez de Lerín García -Ovies N